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Meet the
SubaruĀ Family

  • Subaru. More Than a Car Company.Ā®

    The Subaru Love PromiseĀ® is our vision to show love and respect to all people at every interaction with Subaru. We believe every day gives us an opportunity to positively impact the world around us – by how we support each other, our customers, and our community. Together, we are committed to making the world a better place.​​

    Our Love Promise is what makes Subaru More Than A Car Company and a Subaru retailer More Than a Car Dealer. It sets a standard that we are committed to living every day.

    Through our five core pillars — Environment, Health, Education, Pets, and Community — and the Subaru Share the Love® Event, we aim to create change in the areas we and our owners care about the most.

2026 Forbes Award Logo

Love is meant to be shared.

By giving back, Subaru and our retailers make our local communities stronger. Subaru. Forbes’ highest-rated automotive brand for social impact four years in a row.

  • Subaru Loves to Help logo

    Communities grow stronger when we help each other, whether the need is for food, shelter, or comfort. Subaru and our retailers help our neighbors by working with organizations like Operation WarmĀ® and supporting families with urgent needs in our communities.

Subaru is the largest automotive supporter of Operation Warm, helping more than 430,000 children together so far.

Learn More About Operation Warm

Subaru is the largest automotive donor to Meals on Wheels America. Together with our retailers, we’ve donated and delivered more than 5.2 million meals.

Learn More About Meals On Wheels America

Subaru and our retailers helped donate 150 million meals to Feeding America.

Learn More About Feeding America

Subaru is a partner member of the American Red Cross 365 program, enabling the American Red Cross to provide comfort and hope when it's needed most.

Learn More About American Red Cross

Learn more about Subaru Loves to Help
  • Subaru Loves the Earth logo

    The sustainable actions we take today help conserve and protect our resources and environment for tomorrow. That's why Subaru and our retailers partner with organizations like the Arbor Day FoundationĀ®, National Park Foundationā„¢ and other like-minded organizations supporting our planet.

Subaru and our retailers are providing and distributing 165,000 trees through our continuing partnership with the Arbor Day Foundation, helping to make communities across the country greener and healthier.

Learn More About the Arbor Day Foundation

Ā Subaru is the largest corporate donor to the National Park Foundation, helping to protect America’s over 400 national parks.

Learn More About the National Park Foundation

The Subaru partnership with Leave No Trace has helped educate 220 million people on the importance of protecting the environment.

Learn More About Leave No Trace

Subaru and our retailers are proud to help replant 1.1 million trees in forests devastated by wildfires.

Learn More About the National Forest Foundation

Learn more about Subaru Loves the Earth
  • Subaru Loves to Care logo

    Ā 

    Compassion and support can make a big difference in the lives of people facing critical illness. Subaru and our retailers show our compassion by donating to organizations like Blood Cancer United, formerly The Leukemia & Lymphoma Society (LLS),Ā andĀ Make‑A‑WishĀ®.

Through over 10 years of partnership with Blood Cancer UnitedĀ® (formerly The Leukemia & Lymphoma Society), Subaru and our retailers will have supported over 550,000 cancer patients nationwide by the end of this year. We're proud to be Blood Cancer United's largest automotive donor.

Learn About Blood Cancer United

Subaru is the largest automotive donor to Make-A-WishĀ® and has helped grant more than 4,100 life-changing wishes.

Learn About Make-A-Wish
Learn more about Subaru Loves to Care
  • Subaru Loves Learning logo

    Education can change lives, but some students' families cannot afford the basic supplies for learning. Subaru and our retailers partner with organizations like AdoptAClassroom.orgĀ® to get students the learning materials and resources they need to thrive in the classroom.

In partnership with AdoptAClassroom.org, Subaru and our retailers are helping provide vital funding and school supplies to classrooms across the country.

Learn More About AdoptAClassroom.org
Learn more about Subaru Loves Learning
  • Subaru Loves Pets

    Every pet deserves a loving home, but 5.8 million dogs and cats entered shelters and rescues in 2024. Subaru and our retailers partner with local shelters as well as national organizations like the ASPCAĀ® to help these animals find love and companionship.

Subaru is the largest corporate donor to the ASPCA. Since 2008, our partnership has had a significant impact on the rescue, transport, well-being, and adoption of nearly 250,000 animals across the country.

Learn More About ASPCA

Subaru and BARK have partnered since 2016 as part of the annual Subaru Loves Pets initiative to support dog adoptions from participating rescues and shelters.

Learn More About BARK
Learn more about Subaru Loves Pets
  • Subaru Share the Love Event logo

    Since 2008, Subaru and our retailers have helped those who need it most through the Subaru Share the Love®  Event. For every new car sold or leased during the event, Subaru and our retailers give back to the charity of the owner’s choice, like the ASPCA, Make-A-Wish, Meals on Wheels, the National Park Foundation, or one of our retailers’ hometown charities.

    After the last 18 years, Subaru and our participating retailers have donated nearly $345 million to charity, including nearly 2,800 hometown charities.

    Learn more about Share the Love
  • Subaru retailers helping their customers and communities.

    Subaru is More Than a Car Company and each one of our retailers is More Than a Car Dealer. When you shop at a Subaru retailer, you're not only working with a partner you can love and trust, you're starting a relationship with someone who is committed to making their community better. We highlight the dedication of our retailers with monthly inspiring stories, our annual Subaru Love Promise HEART Award, and by selecting one elite organization as our Subaru Love Promise Retailer of the Year.

    Explore Retailer Commitment
  • Dedicated to Providing Exceptional Service

    We believe in building lifelong relationships with our customers, earning their trust and exceeding their expectations by providing customer service with integrity and compassion.

Explore Subaru

Our vehicles will inspire drivers like you to become a Subaru owner for life. Find out what makes us more than a car company.

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* MSRP does not include destination and delivery charges, tax, title, and registration fees. Destination and delivery includes handling and inland freight fees and may vary in some states. Prices, specifications, options, features, and models subject to change without notice. Select colors may be subject to an additional charge. See your retailer for more information.

** EPA fuel economy estimates. Actual mileage will vary with driving conditions and your vehicle’s condition.

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