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According to the ASPCA®, approximately 6.5 million animals entered U.S. shelters in 2023. Many of these animals live day after day without the love of a family or a home.
Subaru believes that all pets deserve a loving home, which is why we are the largest corporate donor to the ASPCA. Through our Subaru Loves Pets® initiative, Subaru and our retailers are committed to improving the lives of as many shelter animals as possible.
Every October, Subaru retailers partner with local animal organizations to help prepare shelter pets for adoption through grants administered by the ASPCA and host pet events at their store.
Pets make the world a better place and Subaru is proud to help make the world a better place for them.
Over $60 million donated to national
and local pet-focused organizations.
More than 504,000 animals supported through
adoption, rescue, transport, and veterinary care.
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Wondering how to help shelter pets near you?
With plenty of efforts taking place year-round, contact your local Subaru retailer to learn more about how you can help a pet in need.
Everyone is rooting for the Underdogs.
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Meet the Underdogs
Older and disabled dogs are some of the most vulnerable shelter animals – often overlooked with long waits in shelters without the love of a family or a home. Subaru and our retailers partner with shelters to help these dogs – whom we lovingly call the “Underdogs” – find loving homes.
Last year, for our sixth annual National Make A Dog’s Day on October 22, we encouraged everyone to do something special for their dog and consider adopting, fostering, or supporting an Underdog as a life-changing way to #MakeADogsDay.
Our Retailers in Action
Subaru retailers provide direct funding through grants administered by the ASPCA to their local animal welfare partners to help cover costs for preparing animals for adoption, veterinary expenses, and more. Many Subaru retailers also host adoption, microchipping, or other types of events in their stores to help ensure more pets can find loving homes in their communities.
Haddad Subaru
Haddad Subaru partnered with the Berkshire Humane Society to help stock their community pet food bank with a “Fill a Subie” event. Haddad Subaru asked the public to fill a Forester with pet food to earn a shopping spree at Benson’s Pet Center in Pittsfield. John Perreault and Cindy Bartlett put on their best running shoes and shopped 'til they dropped! The food they gathered is crucial to the mission of the food bank, allowing those in need to feed their pets, which helps keep those animals in loving homes and out of shelters.
Subaru of Naples
In the aftermath of Hurricane Ian, many animal shelters in Southwest Florida were damaged and their animals needed to be evacuated. Subaru of Naples partnered with Humane Society Naples to help the majority of the more than 400 animals brought there reach new shelters across the country. Subaru of Naples and Humane Society Naples assembled transport crates and used their donated Subaru Ascent to ferry loads of animals to the Naples Airport for the inaugural flight of the nonprofit Race for Life Rescue.
Treasure Valley Subaru
Treasure Valley Subaru and the Idaho Humane Society teamed up for their annual free microchipping event on May 5, 2023. Pet owners from all over the region came together to take advantage of this amazing opportunity to keep their furry friends safe. Treasure Valley Subaru sponsored the first 100 participants just as they had during last year’s microchipping event and even put on a fiesta-style taco bar. Treasure Valley Subaru had previously partnered with the Idaho Humane Society to help 63 animals in need of a home, donated 384 pounds of cat food, and helped cover the veterinary costs of injured and disabled shelter dogs.
Video Vault
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Video Vault
All of our latest and greatest dog videos.
See spoiled canines enjoying #MakeADogsDay and the Subaru Barkley dog family on their adventures glamping, road-tripping, and more.
Our Partnerships
Subaru is the largest corporate donor to the ASPCA. Since 2008, our partnership has had a significant impact on the rescue, transport, well-being, and adoption of nearly 250,000 animals across the country.
Subaru and BARK have partnered since 2016 as part of the annual Subaru Loves Pets initiative to support dog adoptions from participating rescues and shelters.
Interested in becoming a partner with Subaru? Just fill out our partnership request form.
