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Providing warmth, love,
and support to those living with cancer.
Subaru believes we all should have a chance to lead a healthy life. That's why Subaru and our retailers have partnered with Blood Cancer United® (formerly the Leukemia & Lymphoma Society) for over 10 years. Together with Blood Cancer United, Subaru and our retailers partner with local hospitals and cancer treatment centers to give warm blankets, patient care kits, and encouraging messages of hope written by retailers and Subaru customers in our stores to support individuals living with cancer.
We also partner with Blood Cancer United to provide cancer patient households financial relief to help offset non-medical costs associated with treatment, such as transportation, food, housing, and utilities.
Cancer treatment can often leave people feeling weak, cold, and isolated. A cozy blanket, activities to provide a moment of distraction, and financial assistance during an overwhelming time all help our community members feel supported when they need it most.
Celebrating over 10 years of partnership with Blood Cancer United.
Over 550,000 cancer patients supported nationwide by the end of this year.
We are proud to be Blood Cancer United's largest automotive donor.
Meet Aiden
In November 2022, Aiden was taken to the hospital after weeks of a lingering cough, fevers, and unexplained bruising. Doctors diagnosed him with precursor B-cell acute lymphoblastic leukemia. Over the next 12 days, Aiden underwent extensive testing and began chemotherapy. His treatment plan stretched over 2½ years. Despite being a nurse practitioner, his mom found herself overwhelmed but determined to advocate for her son every step of the way. Aiden missed kindergarten but stayed connected through video chats with his teacher and classmates. He faced tough days — hair loss, allergic reactions, and complications — but never lost his spirit. In February 2023, after intense treatment, Aiden reached remission. Today, Aiden is a thriving student who loves hockey and dreams of becoming a pediatric oncologist to help other kids like him.
Read about the Subaru Loves to Care initiative from patients, their loved ones, and the healthcare teams who care for them.
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Our Subaru blanket was in our ‘go’ bag for my son’s unplanned hospital admissions. Now that he is thriving, it’s used for spontaneous adventures.
— Naomi Q., Mother of Cancer Survivor
You and your team's kindness and generosity are very much appreciated. Your beautiful blankets were gifted as patients left the event. With profound gratitude, I thank you. We feel the love.
— Caprlna T., Oncology Nurse
The last two years have been a rollercoaster for me and my family. But the help I received from The Leukemia and Lymphoma Society [now Blood Cancer United] made a huge difference. With your donations, I was able to get to all my appointments with less worry and can happily say that I am a little over a year and a half out from my transplant and looking good so far.
— Michael C., Cancer Survivor
Blood Cancer United is the global leader in supporting patients facing blood cancers. With more than $2 billion invested in groundbreaking research since 1949, Blood Cancer United brings new therapies to patients and advances cancer research and treatments at a speed previously thought impossible, including next-generation immunotherapies and precision medicine. Every facet of the Blood Cancer United mission — research, education and support, and advocacy — works in harmony to put blood cancer patients and their families first.
Baxter Subaru La Vista
The Baxter Subaru La Vista team visited the CHI Health Henry Lynch Cancer Center to gift 30 patient care kits thoughtfully packed with warm blankets, comforting items, and handwritten notes. In partnership with Blood Cancer United’s Urgent Need Program, Baxter Subaru La Vista also provided financial relief to 10 pediatric blood cancer households to help alleviate non-medical expenses such as transportation, food, housing, and utilities — support that makes a meaningful difference during a challenging time.
Subaru of Jacksonville
The team at Subaru of Jacksonville delivered handwritten notes and warm blankets to Baptist MD Anderson Cancer Center patients receiving infusion therapy. The cancer center staff told the retailer that its heartfelt gesture was a tremendous source of joy, especially for those patients who come to treatment alone, and that the words of encouragement and care brought many tears of gratitude.
Dewey Griffin Subaru
For the seventh year, Dewey Griffin Subaru donated blankets and messages of hope to patients at the PeaceHealth St. Joseph Cancer Center. Center representatives relayed their sincere thanks and said the gifts were very much appreciated by their patients. They added that they had witnessed hundreds of smiles and hugs generated between the patients and the staff who had the privilege of handing out the blankets.
Through over 10 years of partnership with Blood Cancer United® (formerly The Leukemia & Lymphoma Society), Subaru and our retailers will have supported over 550,000 cancer patients nationwide by the end of this year. We're proud to be Blood Cancer United's largest automotive donor.
Subaru is the largest automotive donor to Make-A-Wish® and has helped grant more than 4,100 life-changing wishes.
Interested in becoming a partner with Subaru? Just fill out our partnership request form.
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We’re giving $500 off to those who give us so much.
Medical professionals show us every day what it truly means to care for the people in their communities. To honor their commitment, we’re proud to welcome them into the Subaru VIP Healthcare Program. From June 1 - August 31, 2026, nurses and doctors may be eligible to receive $500 off the purchase or lease of a new Subaru. It’s our way of showing our deep gratitude to the people who have dedicated their lives to caring for us.
