Meet the
Subaru Family

  • Commitment. It’s How We Operate.

     

    At Subaru, we believe every day gives us the opportunity to positively impact the world around us – from how we build our vehicles to how we support our customers and the communities they live in. We are committed to doing it right in every aspect. 

  • Love Means Being More Than a Car Company


    The Subaru Love Promise is our vision to show love and respect to all people at every interaction with Subaru. Together with our retailers, we are dedicated to making the world a better place.

Share the Love

Over the last 15 years through the Subaru Share the Love Event, Subaru of America and our retailers have donated more than $256 million to national charities and over 2,100 hometown charities.

Explore Subaru

Our vehicles will inspire drivers like you to become a Subaru owner for life. Find out what makes us more than a car company.

Connect with Us

About Subaru

Other Subaru Sites

© Subaru of America, Inc. Use of this site signifies your acceptance of the Terms & Conditions.

* MSRP does not include destination and delivery charges, tax, title, and registration fees. Destination and delivery includes handling and inland freight fees and may vary in some states. Prices, specifications, options, features, and models subject to change without notice. Select colors may be subject to an additional charge. See your retailer for more information.

** EPA-estimated fuel economy. Actual mileage may vary. For Crosstrek Hybrid and Solterra, EPA-estimated MPG equivalent on a full battery charge. Actual mileage will vary.

‡ Finance and lease offers cannot be combined with any other incentive. Subject to credit approval, vehicle insurance approval and vehicle availability. Financing and special lease rates for well-qualified applicants only. Not all buyers may qualify. Offers not available in Hawaii. Must take delivery from retailer stock by October 2, 2023. See participating retailers for details.

Now through October 2, 2023 get 0.9% APR Financing on a new 2023 Solterra. Manufacturer Offer. No down payment required. Offer may vary by location. Other rates and payment terms available. Cannot be combined with any other coupon, direct/email offer or promotional offer unless allowed by that offer. Financing for well-qualified applicants only. Length of contract is limited. Subject to credit approval, vehicle insurance approval and vehicle availability. See participating retailers for details. Must take delivery from retailer stock by October 2, 2023.

Now through October 2, 2023 Lease a new 2023 Solterra for $399/Month on a 36-Month Lease (Premium trim, code PED-11). $2,899 due at lease signing. $0 security deposit. Manufacturer Offer. MSRP $46,220 (incl. $1,225 freight charge). Net cap cost of $35,965 (incl. $595 acq. Fee). Retailer contribution may affect actual price set by retailer. Total monthly payments $14,364. Lease end purchase option is $24,034. Must take delivery from retailer stock by October 2, 2023. Other leases available on other trim levels. Cannot be combined with any other coupon, direct/email offer or promotional offer unless allowed by that offer. Special lease rates extended to well-qualified buyers. Subject to credit approval, vehicle insurance approval & vehicle availability. Not all buyers may qualify. Payments may be higher in some states. Net cap cost & monthly payment excludes tax, license, title, registration, retailer fees, options, insurance & the like. At lease end, lessee responsible for vehicle maintenance/repairs not covered by warranty, excessive wear/tear, 15 cents/mile over 10,000 miles/year and $300 disposition fee. Lessee pays personal property and ad valorem taxes (where applies) & insurance. Offer not available in Hawaii. See participating retailer for details.