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  • Introducing the All-New 2024 Subaru Impreza.

    Love what you can do.

    The all-new 2024 Subaru Impreza is completely redesigned with new technology, more power, and extra style. Get all the versatility of a 5-door hatchback with standard roof crossbar mounting points, plus the capability of standard Symmetrical All-Wheel Drive. Inside, there's newly available technology including an 11.6-inch touchscreen and wireless Apple CarPlay® and Android Auto™ integration. For a whole new level of driving fun and eye-catching design, choose the all-new Impreza RS featuring a 182-horsepower 2.5-liter SUBARU BOXER engine, sport-tuned suspension, and unique styling elements inside and out.

  • The all-new 2024 Subaru Impreza is revealed for the first time as it drives onstage through a rainstorm at the Los Angeles Auto Show. The rain is actually 600 gallons of reclaimed water borrowed from – and returned to – the "closed-loop" car wash of a local retailer, Subaru Pacific.

  • Subaru of America President and CEO Tom Doll shares the stage with Subaru engineers next to the 2024 Impreza in RS trim. The all-new Impreza RS features a 2.5 liter, 182-horsepower SUBARU BOXER® engine, a sport-tuned suspension, and exclusive design accents.

  • The all-new 2024 Subaru Impreza is revealed for the first time as it drives onstage through a rainstorm at the Los Angeles Auto Show. The rain is actually 600 gallons of reclaimed water borrowed from – and returned to – the "closed-loop" car wash of a local retailer, Subaru Pacific.

  • Every drive is more convenient and entertaining in the 2024 Impreza with newly available features like a high-resolution 11.6-inch touchscreen, a wireless device charging pad, and wireless Apple CarPlay® and Android Auto™ integration.

  • The right-sized 2024 Impreza makes the most of its hatchback form with up to 120.9 cubic feet of flexible, roomy space for both passengers and cargo.

  • Thanks to its standard roof crossbar mounting points, the 2024 Impreza lets you haul whatever cargo or gear you need for your weekend fun.

360°

Ready for Whatever You Are

  • The All-New Impreza RS

    Get even more exciting acceleration, nimble response, and performance hatchback style with the all-new Impreza RS trim. Featuring a larger, more powerful 2.5-liter SUBARU BOXER engine, the Impreza RS delivers 182 horsepower so every drive can be an exhilarating escape, while the sport-tuned suspension and upgraded brakes give you precise control. The exclusive 18-inch alloy wheels featuring a new layered spoke design, aluminum-alloy pedal covers, and a premium sport cloth interior with red accents and contrast stitching all make sure that the Impreza RS looks as sporty as it drives.

  • Ready for Whatever You Are

    Standard Symmetrical All-Wheel Drive

    With standard Symmetrical All-Wheel Drive and its all-weather traction, you can go more places in an Impreza. The balanced design of Symmetrical All-Wheel Drive creates uniform stability and delivers an optimal distribution of power for maximum traction in virtually any weather or road condition. It delivers better handling, improved efficiency, and a quicker response to road conditions than competitors’ optional systems.

  • Ready for Whatever You Are

    Practical, Versatile Hatchback Body Style

    The perfect blend of practicality and style, the all-new Impreza elevates the hatchback form with modern design. From the striking scales of the front grille to the sculpted lines and contoured facets of the rear hatch, the 2024 Impreza packs capability, space, and athletic good looks into a right-sized 5-door package. Inside, you get up to 120.9 cubic feet of roomy space — more than the Toyota Corolla Hatchback — and a redesigned interior clad in high-quality premium materials and durable, attractive upholstery.

  • Ready for Whatever You Are

    Standard Roof Crossbar Mounting Points

    The 2024 Impreza features standard roof crossbar mounting points so you can get even more flexible cargo hauling capability for gear and equipment like bikes, skis, and kayaks.

Surprisingly Advanced

  • Loaded with Cutting-Edge Technology

    The upgraded technology in the 2024 Impreza begins with the stunning centerpiece of the new cabin: an available high-resolution 11.6-inch touchscreen that gives you easy, intuitive control of the STARLINK Multimedia system. Also new for 2024, available wireless Apple CarPlay® and Android Auto™ integration lets you access your navigation and entertainment apps without needing to plug in. You can even charge compatible smartphones without cords thanks to the available wireless charging pad. Every trip can have a pulse-pounding soundtrack with the available 10-speaker, 432-watt-equivalent Harman Kardon® premium audio system. Plus, with USB-A and USB-C ports available in front and back, you can connect all your next-generation devices. Keyless Access With Push-Button Start is also available so your Impreza is always ready for you to get in and go.

  • Surprisingly Advanced

    Enhanced EyeSight® Driver Assist Technology

    The Impreza gives you even more safety confidence for 2024 with upgraded standard EyeSight Driver Assist Technology. EyeSight monitors traffic movement, optimizes cruise control, and warns you when you're swaying outside your lane. The automatic Pre-Collision Braking feature can even apply full braking force and bring you to a complete stop in emergency situations. Automatic Emergency Steering, an all-new feature for the 2024 Impreza, can help you avoid a collision by providing automatic steering and pre-collision braking support if it determines there’s enough space to intervene. Advanced Adaptive Cruise Control with Lane Centering can take some of the stress out of driving by helping with steering, braking, and throttle control – both in daily traffic and on long road trips.

Value That Lasts

  • Count on Endless Adventures

    You can plan on spending a lot of quality time with your Impreza: 94% of Subaru Impreza vehicles sold in the last 10 years are still on the road today. That’s more than Honda Civic, Toyota Corolla, or Mazda3.

  • Value That Lasts

    Trusted Subaru Engineering

    Our time- and road-tested engineering is the reason Subaru is synonymous with “durable” and “reliable.” It’s why Subaru is the Most Trusted Brand for eight years running, according to Kelley Blue Book’s KBB.com.

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* MSRP does not include destination and delivery charges, tax, title, and registration fees. Destination and delivery includes handling and inland freight fees and may vary in some states. Prices, specifications, options, features, and models subject to change without notice. Select colors may be subject to an additional charge. See your retailer for more information.

** EPA-estimated fuel economy. Actual mileage may vary. For Crosstrek Hybrid and Solterra, EPA-estimated MPG equivalent on a full battery charge. Actual mileage will vary.