• Love. It's what makes Subaru, Subaru.

    A lot goes into a Subaru vehicle. We build in our dedication to safety and the industry-leading breakthroughs it inspires. We assemble all our precisely engineered designs to deliver confident capability no matter the weather or road conditions — or if there’s any road at all. And we put in the care and quality that makes a Subaru vehicle a value that lasts mile after mile. It’s why you’ll find so much to love inside every Subaru vehicle we make.

  • You know you can count on a Subaru for all the adventures ahead, because 96% of Subaru vehicles sold in the last 10 years are still on the road today, more than Honda, Toyota, or Hyundai brands.

  • Our meticulous engineering means Subaru vehicles are built to reward you mile after mile. It's why Subaru is rated #1 in overall product and service quality.

  • With Subaru vehicles' outstanding value, durability, safety, and capability, it's no surprise Subaru is the best-selling all-wheel-drive brand in America for the last 10 years.

  • Subaru vehicles are designed to maximize interior space, with room for every passenger’s comfort. They’re packed with helpful and flexible available features, too, like up to 19 cup holders, split-fold-down rear seats, and hands-free power rear gates in some SUV models.

Built to be Subaru safe.

Every Subaru vehicle starts with safety. Beneath the active safety systems and sculpted body panels lies a ring-shaped reinforcement frame engineered to help provide high-impact protection for the passenger compartment. It’s designed in conjunction with an advanced airbag system that can deploy up to eight airbags. Even the engine is designed with safety in mind – its low placement allows it to dive under the chassis to better protect your passengers in a front-end collision.

  • Our award-winning EyeSight Driver Assist Technology gives you an extra set of eyes on the road, and if need be, an extra foot on the brake when you drive.

  • Each day in the United States, more than 1,000 people are injured in crashes reported to have involved a distracted driver. The Subaru DriverFocus Distraction Mitigation System is like having an attentive co-pilot along for the ride, ready to give a helpful alert if a driver becomes distracted or drowsy.

  • MySubaru Connected Services Safety and Security delivers peace of mind by keeping you connected to services like Automatic Collision Notification, Roadside Assistance, and other remote services.

    White MySubaru logo

    SUBARU STARLINK is now MySubaru.

    Our STARLINK Safety, Security, and Concierge services now have new names: MySubaru Safety, Security, and Concierge. Subscribers will continue to enjoy all the same features and services they love, just under a new name.

  • Subaru vehicles offer a full suite of available safety technologies to protect you and your passengers — like Blind-Spot Detection, Rear Cross-Traffic Alert, and Reverse Automatic Braking.

  • Nearly every Subaru vehicle we make features standard Symmetrical All-Wheel Drive for optimal balance and an even distribution of power so you can count on maximum traction, exceptional stability, and impressive efficiency — no matter the conditions.

  • The SUBARU BOXER® engine is the heart of every gas-powered Subaru, featuring a horizontally opposed design that lowers the vehicle's center of gravity for enhanced balance, smoother performance, and more confident handling. Its unique layout also serves as the foundation for Subaru's Symmetrical All-Wheel Drive in gas-powered models, helping create the balanced, responsive dynamics that define the Subaru driving experience.

Ground Clearance

The Ascent, Crosstrek, Forester, Getaway, Outback, Trailseeker, and Uncharted feature raised suspension for added ground clearance — up to 9.5 inches, to be exact. So no matter which trail you choose to travel, you will certainly enjoy a smoother ride.

X-MODE®

X-MODE optimizes the Symmetrical All-Wheel Drive system for maximum traction on slippery surfaces. Some Subaru vehicles — like the Wilderness family of SUVs — let you choose settings for specific conditions like deep snow, sand, and mud. When you need to descend difficult grades, you can turn on Hill Descent Control for extra stability and confidence.

Subaru owners aren’t the only ones who love our vehicles. Independent experts have tested, compared, and ranked Subaru vehicles at the top of their class for safety, longevity, value, and more.
Experian logo

96% of Subaru vehicles sold in the last 10 years are still on the road today, more than Honda, Toyota, or Hyundai brands.

2026 JD Power Award Logo

Subaru. #1 in Customer Satisfaction for Dealer Service among Mainstream SUV Owners for two years in a row.

  • Love Means Being More Than a Car Company®

    The Subaru Love Promise® is our vision to show love and respect to all people at every interaction with Subaru. We believe every day gives us an opportunity to positively impact the world around us – by how we support each other, our customers, and our community. Together, we are committed to making the world a better place.

    Our Love Promise is what makes Subaru More Than A Car Company® and a Subaru retailer More Than a Car Dealer®. It sets a standard that we are committed to living every day.

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Assembled in America logo

Select 2026 Subaru vehicles are proudly assembled in America.

Applies to all 2026 Ascent, Forester, Crosstrek Gas, and Crosstrek Wilderness models.