Subaru Loves the Earth logo
Subaru Loves the Earth logo


Our hearts go out to all those affected by the California wildfires. Our hearts and our help. Introducing the Forester Re-Foresting Project. Through our Love Promise, Subaru and our retailers are proud to partner with the National Forest Foundation to help replant 500,000 trees in the areas devastated by the California wildfires and to help rebuild the lives of the people and animals most affected by them. It’s just one more way Subaru is committed to making meaningful progress in the effort to protect our planet and all those who inhabit it.

Subaru Forester Re-Foresting Project logo

Subaru Loves the Earth

“At Subaru, we feel it’s our personal responsibility to protect Earth’s natural wonders and encourage our retailers and customers to engage in smart environmental practices, simply because it’s the right thing to do.” 

Tom Doll, president and CEO, Subaru of America, Inc.

Along with our retailers across the country, Subaru works to reduce waste, safeguard resources for future generations, and preserve natural spaces – making real, meaningful commitments to these goals. All Subaru products are manufactured in zero-landfill production plants, and Subaru of Indiana Automotive, Inc. is the only U.S. automobile production plant to be designated a backyard wildlife habitat by the National Wildlife Federation.

Our Partnerships

From educating the public on small actions with big benefits to our current large-scale National Park Zero-Landfill initiative, we work with local and national organizations to help preserve and protect our environment.

A Retailer You Can Love

One of the many ways our retailers are connected with their communities and their local natural spaces is through our Subaru Loves the Earth Initiative. Our partnership with TerraCycle gets the community involved by helping students learn more about the importance of recycling and reducing waste in their local landfills. Participating Subaru retailers are collecting hard-to-recycle waste and transforming it into furniture, which they donate to the community.

Subaru Facilities and the Environment

SOA understands its responsibility to the global environment, society at large, our customers, our distribution network, and our employees.

Subaru of America opened a new “LEED Silver” Headquarters building in May 2018, which represents a significant strategic investment in environmental stewardship and reaffirms our commitment to becoming a world-class leader in environmental performance.