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Subaru Family

Many Ways to love a Subaru.

Electric

Get reliable Subaru capability, safety, and value paired with advanced zero-emission EV technology.

Hybrid

Our hybrid vehicles deliver all the capability, safety, and trusted value of a Subaru plus greater fuel efficiency and lower emissions.

Gas

Safe, versatile, and capable, Subaru gas vehicles give you reliable performance and long-lasting value.

Wilderness

Engineered for the toughest adventures, Subaru Wilderness vehicles feature rugged style and off-road capability.

Now a new Subaru leads to even more love.

When you buy or lease a new vehicle during the 2025 Subaru Share the Love® Event, Subaru and our retailers will donate a minimum of $300 to charity.

Get 0.9% APR Financing for 72 months on new 2025 Outback models.

Take advantage of special low rates in your area on 2025 Outback models and get even more value on this capable, trusted Subaru vehicle.

  • Subaru retailers Share the Love.

    This season, Subaru retailers across the country are giving back as they celebrate the Subaru Share the Love® Event, supporting over 2,700 hometown charities over the last 18 years.

  • Built to Last

    Every Subaru is built with quality parts and precision engineering, so you can count on your Subaru vehicle to be with you for the long road ahead. This legendary reliability and longevity has earned awards from automotive experts and inspired loyalty from Subaru drivers everywhere.

  • Committed to Safety

    Our engineers are dedicated to protecting you and your passengers on every drive. It’s why we’re consistently leading the industry with award-winning safety technology and why families keep coming back to Subaru year after year.

  • Always Ready for Adventure

    Almost every Subaru vehicle we make features standard Symmetrical All-Wheel Drive for optimal balance and an even distribution of power so you can count on maximum traction, exceptional stability, and impressive efficiency — no matter the conditions.

#1 in Customer Satisfaction

Subaru is proud to be ranked #1 in Customer Satisfaction for Dealership Service among all Mass Market Brands by J.D. Power.

Explore Subaru

Our vehicles will inspire drivers like you to become a Subaru owner for life. Find out what makes us more than a car company.

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* MSRP does not include destination and delivery charges, tax, title, and registration fees. Destination and delivery includes handling and inland freight fees and may vary in some states. Prices, specifications, options, features, and models subject to change without notice. Select colors may be subject to an additional charge. See your retailer for more information.

** EPA fuel economy estimates. Actual mileage will vary with driving conditions and your vehicle’s condition.

‡ Now through December 1, 2025, get 1.9% APR Financing for 48 months on a new 2026 Solterra. Manufacturer offer. No down payment required. Monthly payment of $21.65 per $1,000 financed. Offer may vary by location. Other rates and payment terms available. Cannot be combined with any other coupon, direct/email offer, or promotional offer unless allowed by that offer. Financing for well-qualified applicants only. Length of contract is limited. Subject to credit approval, vehicle insurance approval, and vehicle availability. Vehicle may not be in stock. Estimated delivery to be determined upon ordering. See participating retailers for details. Must take delivery from retailer stock by December 1, 2025. Or now through December 1, 2025 or while supplies last, lease a new 2026 Solterra for $339 per month for 36 months (Premium trim, code TED-11). $2,839 due at lease signing plus tax & license. $0 security deposit. Manufacturer offer. MSRP $39,945 (incl. $1,450 freight charge). Net cap cost of $31,795 (incl. $350 acq. fee). Total monthly payments are $12,204. Lease end purchase option is $23,168. Must take delivery from retailer stock by December 1, 2025. Other leases available on other trim levels. Cannot be combined with any other offer unless allowed by that offer. Special lease rates extended to well-qualified buyers. Subject to credit approval, vehicle insurance approval and vehicle availability. Vehicle may not be in stock. Estimated delivery to be determined upon ordering. Inventory may be limited. Not all buyers may qualify. Payments may be higher in some states. Net cap cost & monthly payment excludes tax, license, title, registration, insurance, additional options, & retailer charges. Retailer participation may affect actual payment. At lease end, lessee is responsible for vehicle maintenance & repairs not covered by warranty, excessive wear & tear, 15 cents per mile over 10,000 miles per year, and $300 disposition fee (excl. NY and WI). Lessee pays personal property & ad valorem taxes (where applicable) & insurance. Not available in HI. See participating retailer for details.