Love brings people together.

Subaru owners aren’t shy about sharing their love for their vehicles. That’s why there’s a wide range of Subaru events happening across the country all year round. From feeling the thrills at Subiefest^® to gearing up at the Subaru Road Trip and experiencing the adventure of Overland Expo, there’s bound to be a Subaru event coming soon to a location near you.

Subaru Fans Unite at Subiefest 2026

The largest Subaru enthusiast festival, Subiefest has multiple stops across the country where Subaru fans, their modified cars, and their favorite Subaru Motorsports drivers like Bucky Lasek all gather to celebrate the vehicles they love. From autocross events to precision driving performances, there’s nothing like Subiefest.

Subaru Road Trip at REI Co-op

Subaru is hitting the road this summer and stopping at select REI Co-op stores. Get ready for your next road trip and check out the redesigned Outback Wilderness. Plus, get special gifts for Subaru owners and REI members and enter for a chance to win a Thule rooftop tent.

Fuel Your Spirit of Adventure at Overland Expo

Visit the Subaru experience space at Overland Expo, the world’s premier event series for do-it-yourself adventure-travel enthusiasts. We’ll show off our latest vehicles, share off-road tips, and provide free snacks and beverages. There are even daily giveaways, so be sure to join us at the Overland Expo in your region.

Chill with Us at Subaru WinterFest 2026

Our tour celebrating wintertime fun is back on the road for 2026 featuring live music, the latest snowsports gear, and daily giveaways. There are free snacks and drinks to enjoy around cozy firepits and outdoor games for the whole family. Live performances from different bands at each event are presented by Harman Kardon^®. Check the calendar and join us on one of our stops as we travel across the country.