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  • Subaru WinterFest 2026
    All roads lead to Subaru WinterFest. Our groundbreaking concert and mountain lifestyle tour is a winter playground for music fans, skiers, snowboarders, and dog lovers alike. So pack your bags and hit the road for live performances, breathtaking views, daily giveaways, free snacks and beverages. Plus, learn about the many ways you can protect the outdoors and enjoy winter recreation responsibly. It’s can’t-miss fun!

    Gather your crew, head to Subaru WinterFest and join us for an incredible celebration!

     

Live Music Presented by

  • WinterFest 2026 Schedule

JANUARY 30 – FEBRUARY 1
Killington Ski Resort, VT

Horseshoes & Hand Grenades

The Last Revel

Ponyhustle

Jatoba

 

MARCH 20-22

Snowbird Ski Resort, UT

Artikal Sound System

Dig Deep

FEBRUARY 20-22

Copper Mountain Resort, CO

The 502s

Horseshoes & Hand Grenades

Simba Sax

 

MARCH 27-29

Mt. Bachelor and Bend, OR
Shakey Graves
Emily Nenni

MARCH 6-8
Eldora Mountain Resort, CO

The Last Revel

Susto Stringband

Cousin Curtiss

 

  • Things to Do

    Relax and make memories with friends and family while enjoying s’mores and craft coffee. Participate in daily giveaways and test the latest gear for your next adventure.

Hang out with your crew in our Subaru WinterFest village.

Grab a complimentary hot coffee or hot chocolate to start your day!

Enjoy s'mores and delicious treats while warming up by the Solo Stove fire pits. 

Demo the latest and greatest skis from Nordica skis, Never Summer Boards, and 100% goggles and sunglasses.

Learn about the latest gear and accessories from Thule.

 

Subaru Owners can show their keys for VIP parking and special gifts, while supplies last.

  • Experience the 2026 Subaru Outback Wilderness

    Explore vehicles from the Subaru Wilderness lineup, including the Subaru Outback Wilderness. Engineered for off-road exploring, the most agile member of the Wilderness family is an adventure waiting to happen. Conquer the path ahead with enhanced ground clearance, all-terrain capability, and a high-tech cabin that’s as comfortable as it is practical.

  • Discover the 2026 Subaru Solterra

    With its advanced all-electric powertrain, the 2026 Subaru Solterra unlocks zero-emission adventure with a range of up to 227 miles. The Solterra features fast-charge capability to charge from 10% to 80% in about 28 minutes, giving you more freedom to roam, and uses cold-weather-optimized charging technology to maintain a quick charge even at temperatures below freezing. With 8.3 inches of ground clearance and standard Symmetrical All-Wheel Drive, the 2026 Solterra is ready to explore places ordinary electric vehicles can’t reach.

  • Avalanche Rescue Dogs

    Subaru is proud to support the Avalanche Rescue Dogs at Copper Mountain, Mt. Bachelor, and Snowbird by providing funding for essential training.

    Did You Know? Avalanche rescue dogs are an amazing resource for ski patrols, as one dog can search a far larger area in much less time than even a dozen trained humans!

     

 

Thank you to our Subaru WinterFest 2026 Sponsors.

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* MSRP does not include destination and delivery charges, tax, title, and registration fees. Destination and delivery includes handling and inland freight fees and may vary in some states. Prices, specifications, options, features, and models subject to change without notice. Select colors may be subject to an additional charge. See your retailer for more information.

** EPA fuel economy estimates. Actual mileage will vary with driving conditions and your vehicle’s condition.

‡ Now through December 1, 2025, get 1.9% APR Financing for 48 months on a new 2026 Solterra. Manufacturer offer. No down payment required. Monthly payment of $21.65 per $1,000 financed. Offer may vary by location. Other rates and payment terms available. Cannot be combined with any other coupon, direct/email offer, or promotional offer unless allowed by that offer. Financing for well-qualified applicants only. Length of contract is limited. Subject to credit approval, vehicle insurance approval, and vehicle availability. Vehicle may not be in stock. Estimated delivery to be determined upon ordering. See participating retailers for details. Must take delivery from retailer stock by December 1, 2025. Or now through December 1, 2025 or while supplies last, lease a new 2026 Solterra for $339 per month for 36 months (Premium trim, code TED-11). $2,839 due at lease signing plus tax & license. $0 security deposit. Manufacturer offer. MSRP $39,945 (incl. $1,450 freight charge). Net cap cost of $31,795 (incl. $350 acq. fee). Total monthly payments are $12,204. Lease end purchase option is $23,168. Must take delivery from retailer stock by December 1, 2025. Other leases available on other trim levels. Cannot be combined with any other offer unless allowed by that offer. Special lease rates extended to well-qualified buyers. Subject to credit approval, vehicle insurance approval and vehicle availability. Vehicle may not be in stock. Estimated delivery to be determined upon ordering. Inventory may be limited. Not all buyers may qualify. Payments may be higher in some states. Net cap cost & monthly payment excludes tax, license, title, registration, insurance, additional options, & retailer charges. Retailer participation may affect actual payment. At lease end, lessee is responsible for vehicle maintenance & repairs not covered by warranty, excessive wear & tear, 15 cents per mile over 10,000 miles per year, and $300 disposition fee (excl. NY and WI). Lessee pays personal property & ad valorem taxes (where applicable) & insurance. Not available in HI. See participating retailer for details.