A lot goes into a Subaru. We build in our dedication to safety and the industry-leading breakthroughs it inspires. We assemble all our precisely engineered designs to deliver confident capability no matter the weather or road conditions — or if there’s any road at all. And we put in the care and quality that makes a Subaru a value that lasts mile after mile. It’s why you’ll find so much to love inside every Subaru we make.
Our Commitment to Safety
Every Subaru vehicle starts with safety. Beneath the active safety systems and sculpted body panels lies a ring-shaped reinforcement frame engineered to help provide high-impact protection for the passenger compartment. It’s designed in conjunction with an advanced airbag system
Our award-winning EyeSight Driver Assist Technology gives you an extra set of eyes on the road, and if need be, an extra foot on the brake when you drive.
Each day in the United States, more than 1,000 people are injured in crashes reported to have involved a distracted driver
SUBARU STARLINK Safety and Security delivers peace of mind by keeping you connected to services like Automatic Collision Notification, Roadside Assistance, and other remote services.
Subaru vehicles offer a full suite of available safety technologies to protect you and your passengers — like Blind-Spot Detection, Rear Cross-Traffic Alert, and Reverse Automatic Braking.
Always Ready for Adventure
Almost every Subaru vehicle we make features standard Symmetrical All-Wheel Drive for optimal balance and an even distribution of power so you can count on maximum traction, exceptional stability, and impressive efficiency — no matter the conditions.
The horizontal layout of the SUBARU BOXER engine combines balance with power and efficiency. You’ll find one at the heart of every Subaru model.
The Ascent, Crosstrek, Forester, and Outback offer raised suspensions for added ground clearance — up to 9.5 inches, to be exact. So no matter which trail you choose to travel, you will certainly enjoy a smoother ride.
X-MODE optimizes the Symmetrical All-Wheel Drive system for maximum traction on slippery surfaces. Some Subaru vehicles – like the Wilderness family of SUVs – let you choose settings for specific conditions like deep snow, sand, and mud. When you need to descend difficult grades, you can turn on Hill Descent Control for extra stability and confidence.
With extensive upgrades to their ground clearance, drivetrain, and all-terrain capability, Subaru Wilderness models open up new territory to explore. The rugged exterior design and convenient, high-tech interior features help you take on the roughest trails in style and comfort. But most importantly, every Wilderness model is a Subaru first, so you know you can rely on it to help take you – and help protect you – wherever your trail leads.
Quality and Convenience
You know you can count on a Subaru for all the adventures ahead, because 96% of Subaru vehicles sold in the last 10 years are still on the road today, more than Honda or Toyota brands
Standard STARLINK Multimedia features Apple CarPlay® and Android Auto™ integration so you can easily enjoy all your favorite content with a familiar, intuitive interface.
Many Subaru vehicles offer available Wi-Fi connectivity built right in, so your passengers can stream and share their favorite content online using the 4G LTE Wi-Fi hotspot
Subaru vehicles are designed to maximize interior space, with room for every passenger’s comfort. They’re packed with helpful and flexible available features, too, like up to 19 cup and bottle holders, split-fold-down rear seats, and hands-free power rear gates in some SUV models.
Awards & Recognition
Subaru owners aren’t the only ones who love our vehicles. Independent experts have tested, compared, and ranked Subaru vehicles at the top of their class for safety, longevity, value, and more.
IIHS TOP SAFETY PICK+ is the highest rating, and Subaru has more winners than Toyota, Honda, or Hyundai brands since 2013 as of January 2023
Subaru is the Most Trusted Brand for eight years running, according to Kelley Blue Book's KBB.com
Subaru is rated #1 in Satisfaction
We’re committed to making the world a better place. The Subaru Love Promise is how we work together with our retailers to improve our communities and dedicate ourselves to providing exceptional service to our customers.