The road to your new Impreza begins with a single decision – sleek sedan or versatile 5-door hatchback. With standard Symmetrical All-Wheel Drive on both, your choice of destinations is endless and you can count on standard EyeSight® Driver Assist Technology
Engineered for Versatility
The standard Symmetrical All-Wheel Drive system in the 2023 Impreza is designed to optimize traction in rain, snow, and on bad roads. It constantly evaluates acceleration, braking, and cornering in real time to continuously deliver power to all four wheels. If a wheel slips, power is instantaneously transferred to the wheels that have the most grip.
With its exceptionally balanced layout, Subaru Symmetrical All-Wheel Drive delivers a solid connection with the road and an engaged, responsive drive. The entire system lies along the centerline of the vehicle, equalizing weight distribution between the two sides to help provide optimal performance and control.
At up to 36 MPG**, the 2023 Impreza sedan and 5-door hatchback deliver competitive fuel efficiency, and with the proven engineering of Symmetrical All-Wheel Drive, which has demonstrated its durability and low maintenance over four decades of owner-tested Subaru vehicles, you can be confident your Impreza will be with you for all the miles ahead.
Engineered for Versatility
Drawn from more than 50 years of intelligent performance, the unique SUBARU BOXER engine has pistons that move side to side, canceling out each other's vibrations so it can run more smoothly and efficiently. This horizontal layout also offers better balance while delivering a maximum transfer of power. It also features direct injection for improved performance and fuel economy.
Standard on: All trims
Advanced Safety
STARLINK Safety and Security
Standard on: Premium, Sport, Limited
Remote Engine Start with Climate Control lets you start your Impreza and adjust the temperature via the MySubaru app on your smartphone so your journey can be comfortable from beginning to end
Standard on: Premium, Sport, Limited
STARLINK Concierge is like having a personal assistant on every trip. This package brings you in-vehicle, real-time assistance with restaurant and hotel reservations and purchasing tickets for sporting/theater events. Your STARLINK Concierge can also help you search for points of interest and schedule service appointments at your preferred Subaru retailer all at the touch of a button.
Standard on: Premium, Sport, Limited
The 2023 Impreza features standard EyeSight Driver Assist Technology
Automatic Pre-Collision Braking
Adaptive Cruise Control with Lane Keep Assist
The 2023 Impreza features an entire suite of available safety technologies to help protect you and your passengers. The Blind-Spot Detection
Blind-Spot Detection and Rear Cross-Traffic Alert available on: Premium, Sport
Standard on: Limited
Reverse Automatic Braking standard on: Limited
Interior
The Impreza sedan and 5-door hatchback feature a refined, spacious interior with high-quality soft-touch materials, contrast-stitched trim, and more passenger volume than the Honda Civic, Toyota Corolla, or Mazda3 at up to 100.9 cubic feet
Interior
The 2023 Impreza features STARLINK Multimedia with standard Apple CarPlay® and Android Auto™ integration. Wireless Bluetooth® pairing and hands-free smartphone operation allow for safe and easy connection to your favorite apps and content. An 8-inch touchscreen is available as well as a built-in and voice-activated navigation system powered by TomTom®.
Interior
The Harman Kardon premium audio system captures detail-rich acoustics through enhanced sound control and superior high-sound output. At the heart of the system lies a high-performance 8-Channel, class-D amplifier pumping out 432 equivalent watts of power. The amplifier works to efficiently distribute clean audio signals to the vehicle’s 8-speaker sound system. Harman’s Clari-Fi™ Technology restores and corrects audio fidelity, resulting in musical reproduction that sounds clearer, crisper, and more dynamic.
Available on: Sport, Limited
Exterior
Get two takes on smart, sophisticated styling with the 2023 Impreza. The 5-door Impreza hatchback offers sporty, practical style while the sedan gives you a refined and classic look. Whichever trim you choose, the subtle modern details and exacting finish of your Impreza are designed to impress.