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  • The fun, sporty hatchback redefined.

    The 2026 Subaru Impreza is built with impressive capability and flexibility to keep pace with your daily adventures. Featuring the all-weather traction of standard Symmetrical All-Wheel Drive, up to 33 MPG**, and a versatile, sporty hatchback design, the Impreza fits endless combinations of friends and cargo in its roomy, comfortable interior. Its advanced technology includes standard 11.6-inch touchscreen with wireless Apple CarPlay® and Android Auto™ integration. In addition to the confidence of standard EyeSight® Driver Assist Technology, the 2026 Impreza features new standard rear-seat side airbags for added protection. Get an even higher level of performance and style with the Impreza RS, featuring a powerful 2.5-liter SUBARU BOXER® engine for exciting driving performance.

Built to Thrill

  • The Subaru Impreza RS

    The 2026 Impreza RS is engineered to deliver an engaging, entertaining drive with a more powerful engine for improved acceleration and a sport-tuned suspension for sharp response. Exclusive 18-inch dark gray-finish alloy wheels and a premium interior with unique accents give the Impreza RS more than enough sporty style to match its enhanced performance.

  • Subaru Impreza RS

    Powerful 2.5-liter SUBARU BOXER Engine and Sport-Tuned Suspension

    The Impreza RS features a standard 2.5-liter 180-horsepower SUBARU BOXER engine for everyday driving fun. A sport-tuned suspension gives you nimble, responsive handling you can feel on every curve.

  • Subaru Impreza RS

    18-inch Alloy Wheels

    As a finishing touch of performance hatchback style, the Impreza RS features 18-inch alloy wheels with a layered spoke design.

  • Subaru Impreza RS

    Premium Interior

    A premium interior including unique RS Cloth upholstery with red accents and contrast stitching, a leather-wrapped steering wheel and shifter handle with boot, and aluminum-alloy pedal covers create the perfect atmosphere for carving through both canyons and commutes.

Ready for Whatever You Are

  • A fuel-efficient hatchback car with gas mileage of up to 33 MPG**, the 2026 Impreza features the legendary capability and dependable confidence of standard Symmetrical All-Wheel Drive. Designed to optimize traction in rain, snow, and on rough roads, this system constantly evaluates acceleration, braking, and cornering in real time to continuously deliver power to all four wheels. If a wheel slips, power is instantaneously transferred to the wheels that have the most grip.

  • With its exceptionally balanced layout, Subaru Symmetrical All-Wheel Drive delivers a solid connection with the road and an engaged, responsive drive. The entire system lies along the centerline of the vehicle, equalizing weight distribution between the two sides to help provide optimal performance and control.

    WRX model shown

  • With the proven engineering of Symmetrical All-Wheel Drive, which has demonstrated its durability and low maintenance over four decades of owner-tested Subaru vehicles, you can be confident your Impreza is a reliable hatchback that will be with you for all the miles ahead.

Interior

  • Roomy Comfort Plus Advanced Technology

    Featuring a flexible hatchback body style, advanced technology, and convenient features, the 2026 Impreza interior is comfortable, entertaining, and lined with durable, high-quality materials and stylish contrast stitching. There’s plenty of space for passengers and cargo with up to 120.9 cubic feet of total interior volume — more room than the Toyota Corolla Hatchback or the Mazda3 Hatchback. A standard high-resolution 11.6-inch touchscreen gives you easy, intuitive control over entertainment and vehicle settings, while the cabin’s sound-reducing materials create a quieter, more enjoyable ride.

  • Interior

    Subaru Multimedia System with Wireless Apple CarPlay® and Android Auto™

    The 2026 Impreza features a Subaru Multimedia System with wireless Apple CarPlay® and Android Auto™ integration, which lets you view and control your navigation, music, podcasts, and other content and apps without needing to plug in your smartphone. The standard high-resolution 11.6-inch touchscreen provides intuitive control of your entertainment and vehicle settings. Wireless charging is available to conveniently keep your compatible devices powered so you can leave the cables at home. Wireless Bluetooth® pairing and hands-free smartphone operation allow for safe and easy connection to your favorite apps and content.

  • Interior

    Harman Kardon® Premium Audio

    The Harman Kardon premium audio system captures detail-rich acoustics through enhanced sound control and superior high-sound output. At the heart of the system lies a high-performance 8-channel class-D amplifier pumping out 432 equivalent watts of power. The amplifier works to efficiently distribute clean audio signals to the vehicle’s 10-speaker sound system. Harman’s Clari-Fi™ Technology restores and corrects audio fidelity, resulting in musical reproduction that sounds clearer, crisper, and more dynamic.

    Available on: RS

  • Interior

    USB-C Input and Charging Ports

    With USB-C ports available in front and back — along with traditional USB-A ports — the 2026 Impreza is ready to connect all your devices.

    Front ports standard on: All trims

    Rear ports standard on: RS

  • Interior

    Keyless Entry with Push-Button Start

    The convenience of Keyless Entry with Push-Button Start is standard, so your Impreza is always ready for you to get in and go.

Exterior

  • A Compact Hatchback with Sporty Style

    The 2026 Impreza combines versatile 5-door compact hatchback practicality with athletic, modern style. The angular design and scaled front grille set a dramatic look that flows through its contoured lines all the way to the faceted rear hatch. All you need to add is a bunch of friends, a pile of cargo, or since it’s an Impreza, why not both?

  • Exterior

    Standard Roof Crossbar Mounting Points

    The 2026 Impreza features standard roof crossbar mounting points so you can get even more flexible cargo-hauling capability for gear and equipment like bikes, skis, and kayaks.

    Standard on: All trims

Advanced Hatchback Safety

  • The 2026 Impreza features standard EyeSight Driver Assist Technology to protect the people you love and provide extra peace of mind. EyeSight Driver Assist Technology acts like an extra set of eyes on the road and, if need be, an extra foot on the brake when you drive. EyeSight includes a suite of advanced active safety systems to protect you and your passengers on every drive. Automatic Emergency Steering can help you avoid a collision by providing automatic steering and pre-collision braking support if it determines there’s enough space to intervene.

  • Automatic Pre-Collision Braking helps you avoid or reduce frontal impacts by alerting you and applying full braking force in emergency situations. Pre-Collision Throttle Management can reduce the power from the engine to help minimize the possible impact force and frontal impact damage.

  • Advanced Adaptive Cruise Control with Lane Centering adds extra convenience and safety on every trip. Just choose the distance you want to keep from the car in front of you and it can take some of the stress out of everyday driving by helping with steering, braking, and throttle control while maintaining a safe distance ahead.

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* MSRP does not include destination and delivery charges, tax, title, and registration fees. Destination and delivery includes handling and inland freight fees and may vary in some states. Prices, specifications, options, features, and models subject to change without notice. Select colors may be subject to an additional charge. See your retailer for more information.

** EPA fuel economy estimates. Actual mileage will vary with driving conditions and your vehicle’s condition.

^^^ New 2025 Subaru Solterra models leased through Subaru Motors Finance are eligible for a $7500 incentive that will be used to lower the lease payment. 

† Now through September 30, 2025, lease a new 2025 Solterra for $299 per month for 36 months (Premium trim, code SED-11), incl. $7,500 incentive for eligible leases. $299 due at lease signing plus tax & license. $0 security deposit. Manufacturer offer. MSRP $39,915 (incl. $1,420 freight charge). Net cap cost of $28,189 (incl. $350 acq. fee). Total monthly payments are $10,764. Lease end purchase option is $17,962. Must take delivery from retailer stock by September 30, 2025. Other leases available on other trim levels. Cannot be combined with any other offer unless allowed by that offer. Special lease rates extended to well-qualified buyers. Subject to credit approval, vehicle insurance approval and vehicle availability. Vehicle may not be in stock. Estimated delivery to be determined upon ordering. Inventory may be limited. Not all buyers may qualify. Payments may be higher in some states. Net cap cost & monthly payment excludes tax, license, title, registration, insurance, additional options, & retailer charges. Retailer participation may affect actual payment. At lease end, lessee is responsible for vehicle maintenance & repairs not covered by warranty, excessive wear & tear, 15 cents per mile over 10,000 miles per year, and $300 disposition fee (excl. NY and WI). Lessee pays personal property & ad valorem taxes (where applicable) & insurance. Not available in HI. See participating retailer for details.