Built for your next adventure.

The road to your new Impreza begins with a single decision – sleek sedan or versatile 5-door hatchback. With standard Symmetrical All-Wheel Drive on both, your choice of destinations is endless and you can count on standard EyeSight^® Driver Assist Technology for peace of mind on every drive.

The standard Symmetrical All-Wheel Drive system in the 2023 Impreza is designed to optimize traction in rain, snow, and on bad roads. It constantly evaluates acceleration, braking, and cornering in real time to continuously deliver power to all four wheels. If a wheel slips, power is instantaneously transferred to the wheels that have the most grip.

With its exceptionally balanced layout, Subaru Symmetrical All-Wheel Drive delivers a solid connection with the road and an engaged, responsive drive. The entire system lies along the centerline of the vehicle, equalizing weight distribution between the two sides to help provide optimal performance and control.

At up to 36 MPG**, the 2023 Impreza sedan and 5-door hatchback deliver competitive fuel efficiency, and with the proven engineering of Symmetrical All-Wheel Drive, which has demonstrated its durability and low maintenance over four decades of owner-tested Subaru vehicles, you can be confident your Impreza will be with you for all the miles ahead.

STARLINK Safety and Security offers an array of connected services to help keep you and your Impreza safe whether you're in your vehicle, at your computer, or on your smartphone. Advanced Automatic Collision Notification will alert an operator in the event of an accident and SOS Emergency Assistance can get you roadside help at the push of a button.

^{Standard on: Premium, Sport, Limited}

Remote Engine Start with Climate Control lets you start your Impreza and adjust the temperature via the MySubaru app on your smartphone so your journey can be comfortable from beginning to end.

^{Standard on: Premium, Sport, Limited}

STARLINK Concierge is like having a personal assistant on every trip. This package brings you in-vehicle, real-time assistance with restaurant and hotel reservations and purchasing tickets for sporting/theater events. Your STARLINK Concierge can also help you search for points of interest and schedule service appointments at your preferred Subaru retailer all at the touch of a button.

^{Standard on: Premium, Sport, Limited}

The 2023 Impreza features standard EyeSight Driver Assist Technology, which acts like an extra set of eyes on the road and, if need be, an extra foot on the brake when you drive. EyeSight includes a number of advanced active safety systems to protect you and your family on every drive.

Automatic Pre-Collision Braking helps you avoid or reduce frontal impacts by alerting you and applying full braking force in emergency situations. Pre-Collision Throttle Management can reduce the power from the engine to help minimize the possible impact force and frontal impact damage.

Adaptive Cruise Control with Lane Keep Assist provides extra safety and convenience on every drive. Just choose the distance you want to keep from the car in front of you and it can take some of the stress out of everyday driving by helping with braking and throttle control to help maintain a safe distance ahead.

Right-Sized, High-Quality, and Comfortable Cabin

The Impreza sedan and 5-door hatchback feature a refined, spacious interior with high-quality soft-touch materials, contrast-stitched trim, and more passenger volume than the Honda Civic, Toyota Corolla, or Mazda3 at up to 100.9 cubic feet. The cabin is engineered to reduce vibration and road noise and the SUBARU STARLINK Multimedia system offers standard Apple CarPlay^® and Android Auto^™ integration so all your adventures can be comfortable and entertaining.

Sleek and Sporty

Get two takes on smart, sophisticated styling with the 2023 Impreza. The 5-door Impreza hatchback offers sporty, practical style while the sedan gives you a refined and classic look. Whichever trim you choose, the subtle modern details and exacting finish of your Impreza are designed to impress.