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  • Future Vehicles and Concepts

    We’re always working to make sure the road ahead is safe and full of adventure.

  • Introducing the all-new 2026 Subaru Uncharted.

    Featuring up to 338 horsepower, all-weather capability, and sporty style, the all-new 2026 Uncharted delivers plenty of power, acceleration, and everyday driving fun. The Uncharted gives you a choice between the capability of available Subaru Symmetrical All-Wheel Drive or the longer range of the front-wheel-drive version.

  • Introducing the all-new 2026 Outback.

    With its completely redesigned exterior and interior, new active safety systems, and standard Subaru Symmetrical All-Wheel Drive, the all-new 2026 Outback is ready to take you anywhere — safely and in style. EyeSight® Driver Assist Technology is updated with helpful new available features like Hands-Free Driving Assist. Increased cargo space and uprated raised roof rails provide even more cargo-carrying capability, so you can bring more gear to all the new places you discover in the 2026 Outback.

  • Discover the all-new 2026 Outback Wilderness.

    The all-new 2026 Outback Wilderness offers a tough, protective new design and rugged all-terrain features. Off-road-ready features like 9.5 inches of ground clearance, a turbocharged SUBARU BOXER® engine, and Subaru Symmetrical All-Wheel Drive with enhanced X-MODE® let you climb challenging terrain with ease. Inside, there’s roomy comfort, high-quality materials, and connected entertainment technology — as if any trail in the 2026 Outback Wilderness wouldn’t be entertaining enough.

  • Introducing the all-new 2026 Trailseeker.

    The all-new 2026 Trailseeker EV SUV delivers 375 horsepower for exciting acceleration. For the 2026 model year, all Subaru EVs are compatible with the North American Charging Standard (NACS), adding more than 15,000 locations across the country for quick, convenient charging. When the temperature drops, the Trailseeker’s battery pre-conditioning system can help keep charging fast. Plus with 8.3 inches of ground clearance and legendary Subaru Symmetrical All-Wheel Drive, the Trailseeker can explore beyond the limits of many other EVs.

  • Introducing the all-new 2026 Solterra.

    Coming: Fall 2025

  • Discover the new 2026 Forester Wilderness.

    The new 2026 Forester Wilderness is completely redesigned inside and out for even more capability and rugged style. Ground clearance is increased to 9.3 inches for 2026. Legendary Subaru Symmetrical All-Wheel Drive is standard for all-trail traction. New anodized copper-finish design accents and enhanced lower body cladding meld practical protection with modern SUV design. Find a deeper level of adventure with the new 2026 Forester Wilderness.

  • Introducing the new 2026 Crosstrek Hybrid.

    Featuring an all-new hybrid powertrain and the capability of legendary Subaru Symmetrical All-Wheel Drive, the 2026 Crosstrek Hybrid lets you explore even farther with lower emissions and outstanding fuel efficiency. With its stylish design, right-sized footprint, and convenient technology, the 2026 Crosstrek Hybrid will power your adventures in a whole new way.

  • Untamed power meets instant response: The new 2025 Subaru WRX tS.

    Take even more responsive control over the aggressive power of the WRX with the new 2025 Subaru WRX tS. Featuring tuning upgrades from Subaru Tecnica International including an STI-tuned electronically adjustable suspension and gold-finish Brembo® high-performance brakes, the WRX tS elevates Subaru high-performance engineering and delivers an extra-exhilarating rush for enthusiast drivers. Experience the pinpoint handling, intense power, and exclusive style of the new 2025 WRX tS.

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* MSRP does not include destination and delivery charges, tax, title, and registration fees. Destination and delivery includes handling and inland freight fees and may vary in some states. Prices, specifications, options, features, and models subject to change without notice. Select colors may be subject to an additional charge. See your retailer for more information.

** EPA fuel economy estimates. Actual mileage will vary with driving conditions and your vehicle’s condition.

^ Now through July 31, 2025, get 1.9% APR Financing for 63 months on new 2025 Crosstrek Limited, and Sport trims. Manufacturer offer. No down payment required. Monthly payment of $16.69 per $1,000 financed. Offer may vary by location. Other rates and payment terms available. Cannot be combined with any other coupon, direct/email offer or promotional offer unless allowed by that offer. Financing for well-qualified applicants only. Length of contract is limited. Subject to credit approval, vehicle insurance approval and vehicle availability. Vehicle may not be in stock. Estimated delivery to be determined upon ordering. See participating retailers for details. Must take delivery from retailer stock by July 31, 2025.

^^ Now through July 31, 2025, get 1.9% APR Financing for 72 months on a new 2025 Outback. Manufacturer offer. No down payment required. Monthly payment of $14.71 per $1,000 financed. Offer may vary by location. Other rates and payment terms available. Cannot be combined with any other coupon, direct/email offer or promotional offer unless allowed by that offer. Financing for well-qualified applicants only. Length of contract is limited. Subject to credit approval, vehicle insurance approval and vehicle availability. Vehicle may not be in stock. Estimated delivery to be determined upon ordering. See participating retailers for details. Must take delivery from retailer stock by July 31, 2025.

^^^ New 2025 Subaru Solterra models leased through Subaru Motors Finance are eligible for a $7500 incentive that will be used to lower the lease payment. 

† Now through July 31, 2025, lease a new 2025 Solterra for $299 per month for 36 months (Premium trim, code SED-11), incl. $7,500 incentive for eligible leases. $299 due at lease signing plus tax & license. $0 security deposit. Manufacturer offer. MSRP $39,915 (incl. $1,420 freight charge). Net cap cost of $28,189 (incl. $350 acq. fee). Total monthly payments are $10,764. Lease end purchase option is $17,962. Must take delivery from retailer stock by July 31, 2025. Other leases available on other trim levels. Cannot be combined with any other offer unless allowed by that offer. Special lease rates extended to well-qualified buyers. Subject to credit approval, vehicle insurance approval and vehicle availability. Vehicle may not be in stock. Estimated delivery to be determined upon ordering. Inventory may be limited. Not all buyers may qualify. Payments may be higher in some states. Net cap cost & monthly payment excludes tax, license, title, registration, insurance, additional options, & retailer charges. Retailer participation may affect actual payment. At lease end, lessee is responsible for vehicle maintenance & repairs not covered by warranty, excessive wear & tear, 15 cents per mile over 10,000 miles per year, and $300 disposition fee (excl. NY and WI). Lessee pays personal property & ad valorem taxes (where applicable) & insurance. Not available in HI. See participating retailer for details.

†† Now through July 31, 2025, get 3.9% APR Financing for 48 months on new 2025 Forester Base, Premium, Sport, Wilderness, Limited, and Touring trims. Manufacturer offer. No down payment required. Monthly payment of $22.53 per $1,000 financed. Offer may vary by location. Other rates and payment terms available. Cannot be combined with any other coupon, direct/email offer or promotional offer unless allowed by that offer. Financing for well-qualified applicants only. Length of contract is limited. Subject to credit approval, vehicle insurance approval and vehicle availability. Vehicle may not be in stock. Estimated delivery to be determined upon ordering. See participating retailers for details. Must take delivery from retailer stock by July 31, 2025.