Meet the
Subaru Family

  • Subaru’s Commitment to Website Accessibility

    At Subaru of America, Inc. we are committed to providing an enjoyable website experience that’s accessible for everyone. We set high standards for web accessibility, and constantly strive to ensure compliance with Web Content Accessibility Guidelines (WCAG) 2.1 Level A and Level AA. To achieve this, we are continuously looking at ways to optimize the user experience and releasing new, innovative features and functionality that makes Subaru.com a pleasure to browse and shop.

    If you experience a website accessibility issue or would like to provide feedback, we’ll be happy to assist. Please call us at 1-800-SUBARU3 (1-800-782-2783).

    Subaru’s commitment to Diversity, Equity, Inclusion & Belonging. 

    Our differences make us stronger. We all have a story shaped by our experiences. These experiences allow us to learn from each other, respond with unique approaches, launch innovative programs and ultimately, grow stronger together. 

    Diversity, equity, inclusion and belonging are core to our culture, how we make decisions and how we treat each other as humans first. In recognition of these efforts, and the for the third year running, Subaru has earned a perfect score of 100 percent on the 2019 Corporate Equality Index (CEI). 

    From our employees to our community to our retailers we value each unique story and create the space for belonging and an environment of equity. 

Explore Subaru

Our vehicles will inspire drivers like you to become a Subaru owner for life. Find out what makes us more than a car company.

Connect with Us

About Subaru

Other Subaru Sites

© Subaru of America, Inc. Use of this site signifies your acceptance of the Terms & Conditions.

* MSRP does not include destination and delivery charges, tax, title, and registration fees. Destination and delivery includes handling and inland freight fees and may vary in some states. Prices, specifications, options, features, and models subject to change without notice. Select colors may be subject to an additional charge. See your retailer for more information.

** EPA-estimated fuel economy. Actual mileage may vary. For Crosstrek Hybrid and Solterra, EPA-estimated MPG equivalent on a full battery charge. Actual mileage will vary.

‡ Finance & lease offers cannot be combined with any other incentive. Subject to credit approval, vehicle insurance approval, & vehicle availability. Financing & special lease rates for well-qualified applicants only. Not all buyers may qualify. Offers not available in Hawaii. Must take delivery from retailer stock by January 2, 2024. See participating retailers for details.

Now through January 2, 2024, get 0% APR Financing for 72 months on a new 2023 Solterra. Manufacturer offer. No down payment required. Monthly payment of $13.89 per $1,000 financed. Offer may vary by location.  Other rates and payment terms available. Cannot be combined with any other coupon, direct/email offer, or promotional offer unless allowed by that offer. Financing for well-qualified applicants only. Length of contract is limited.

Subject to credit approval, vehicle insurance approval, and vehicle availability. See participating retailers for details. Must take delivery from retailer stock by January 2, 2024.

Now through January 2, 2024, lease a new 2023 Solterra for $399 per month on a 36-month lease (Premium trim, code PED-11). $399 due at lease signing. $0 security deposit. Inventory may be limited. Manufacturer offer. MSRP $46,220 (incl. $1,225 freight charge). Net cap cost of $37,288 (incl. $295 acq. fee). Total monthly payments are $14,364. Lease end purchase option is $25,421. Must take delivery from retailer stock by January 2, 2024. Other leases available on other trim levels. Cannot be combined with any other coupon, direct/email offer, or promotional offer unless allowed by that offer. Special lease rates extended to well-qualified buyers.. Subject to credit approval, vehicle insurance approval, & vehicle availability. Not all buyers may qualify. Payments may be higher in some states. Net cap cost & monthly payment excludes tax, license, title, registration, insurance, additional options, & retailer charges. At lease end, lessee is responsible for vehicle maintenance & repairs not covered by warranty, excessive wear & tear, 15 cents per mile over 10,000 miles per year, and $300 disposition fee. Lessee pays personal property & ad valorem taxes (where applicable) & insurance. Offer not available in Hawaii. See participating retailer for details.