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Military Discount Program

Subaru supports you on and off the road with the Subaru Military Discount Program. Subaru is proud to offer a special discount to active-duty and reserve members of the U.S. Air Force, Army, Navy, Marines, National Guard, and Coast Guard, as well as veterans and retirees within 12 months of your date of separation. Once you negotiate your best price with a Subaru retailer, you’ll receive an additional discount of $500. In addition, your price will be further reduced by any applicable zone or regional cash incentives in effect at the time of purchase. For complete program details and eligibility information, please contact your local participating Subaru retailer or VIP Program Headquarters at vipprogram@subaru.com or 1-800-VIP-0933 for further assistance. Because words aren’t the only way Subaru thanks you for your service. Love. It’s what makes a Subaru, a Subaru.

College Graduate Program

Recent and soon-to-be graduates can apply to finance or lease a new Subaru vehicle under a College Graduate Program for leases and loans approved through Subaru Motors Finance. In addition, all qualified applicants are automatically eligible for any special lease or retail offers currently available. Visit your local Subaru Retailer for complete program details and eligibility.

Special Finance Rates starting as low as 1.49% APR on Subaru Certified Pre-Owned Vehicles


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Special finance rates available on all Subaru Certified Pre-Owned used vehicles 2018-2013 model years. No down payment required. Cannot be combined with any other incentive. Financing for well-qualified applicants only. Length of contract is limited. Subject to credit approval, vehicle insurance approval and vehicle availability. See participating retailers for details. Must take delivery from retailer stock by July 31, 2018.

Lease Loyalty Program

Is your current Subaru leased through Subaru Motors Finance? If so, you may also qualify for the Subaru of America Lease Loyalty Program. Under the Lease Loyalty Program, Subaru will make the first monthly payment on your behalf – not to exceed $500 – on your next Subaru lease through Subaru Motors Finance and pay any disposition fee owed on your current leased Subaru. Offer subject to program rules and customer eligibility requirements. Ask your Subaru retailer for Lease Loyalty Program details.

Subaru Mobility Assist

No matter the challenge, Subaru designs vehicles that give drivers a strong sense of control, maneuverability and security. That’s why we created Subaru Mobility Assist, a program that helps Subaru drivers with disabilities get the vehicle modifications they need in order to keep them safe and active. Through Subaru Mobility Assist, drivers get up to $1,000 reimbursement for necessary vehicle modifications on eligible Subaru vehicles. Contact Customer Support for more information.  


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Subaru Retailer Certifications


Stellar Performer Retailer Certification

New or used, buying or leasing, parts or service, a Stellar Performer Certified Dealership sets a new standard in Customer Service. The goal is an exceptional dealer experience with every visit and a customer who is satisfied with the service provided.

Dealerships must adhere to a rigorous review of their operations by an impartial third party and fulfill our established standards to qualify for this distinction. This process ensures that the dealers achieve high measurable results in the eyes of their customers.

When you visit a Stellar Performer Certified dealership, you can be assured you'll receive the best customer care possible!

SPT Retailer Certification

SPT (Subaru Performance Tuning) Authorized Retailers maintain an inventory of genuine Subaru Performance Parts, are knowledgeable about their use, and are able to fulfill your order over the Internet.

Certified Pre-Owned Retailer

When you buy a Certified Pre-Owned Subaru, you're making the right choice. You can be confident that your vehicle has been fully checked, approved and certified by Subaru. You have the security of a rigorous 152-point inspection and a CARFAX Vehicle History Report. And you enjoy the value of added coverage that stays with you for many miles ahead, all at a great price!

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