Guaranteed Trade-In Value Program

A program exclusive to Subaru owners, Subaru of America, Inc. guarantees your Subaru vehicle's trade-in value for the first eight years of ownership.

Some vehicles are eligible for the Guaranteed Trade-In Program beginning after the first 12 months of ownership for a total period of eight years from the vehicle's original warranty start date. 

The Subaru Trade Up Advantage Program

With the Subaru Trade Up Advantage Program, you may be eligible sooner than you think to bring home a new vehicle that gives you more of what you love:

• Personalized offer tailored just for you
• Award-winning longevity and value
• More industry-leading safety and technology features

Your Subaru holds its value for the long haul—that’s why you may be able to trade up to a new Subaru that could have lower or similar monthly payments. Continue on to new adventures for less than you might expect.

Ask your Retailer if they’re participating in the Subaru Trade Up Advantage Program.

Subaru Equity Shield^®

Created exclusively by Subaru of America, Inc., Subaru Equity Shield provides GAP coverage to customers who want both protection against unforeseen losses and greater peace of mind. To learn more, talk to your local Subaru retailer.

Lease Loyalty Program

If you're leasing your current Subaru through Subaru Motors Finance, you may also qualify for the Subaru of America Lease Loyalty Program. Under the Lease Loyalty Program, Subaru will make the first monthly payment on your behalf — not to exceed $500 — on your next Subaru lease through Subaru Motors Finance and pay any disposition fee owed on your current leased Subaru. Offer subject to program rules and customer eligibility requirements. Ask your Subaru retailer for Lease Loyalty Program details.

Military Discount Program

Subaru supports you on and off the road with the Subaru Military Discount Program. Subaru is proud to offer a special discount to active-duty and reserve members of the U.S. Air Force, Army, Navy, Marines, Coast Guard, Space Force and National Guard, as well as veterans and retirees within 12 months of your date of separation. This program is also available to a spouse or domestic partner of an eligible participant residing in the same household. Once you negotiate your best price with a Subaru retailer, you’ll receive an additional discount of $500. In addition, your price will be further reduced by any applicable zone or regional cash incentives in effect at the time of purchase. For complete program details and eligibility information, please contact your local participating Subaru retailer or VIP Program Headquarters at vipprogram@subaru.com or 1-800-VIP-0933 for further assistance. Because words aren’t the only way Subaru thanks you for your service. Love. It’s what makes Subaru, Subaru.

College Graduate Program

If you're a recent or soon-to-be graduate, you can apply to finance or lease a new Subaru vehicle under a College Graduate Program for leases and loans approved through Subaru Motors Finance. All qualified applicants are also automatically eligible for any other current lease or retail offers. Visit your local Subaru retailer for complete program details and eligibility.

Subaru Mobility Assist

No matter the challenge, Subaru designs vehicles that give drivers a strong sense of control, maneuverability and security. That’s why we created Subaru Mobility Assist, a program that helps Subaru drivers with disabilities get the vehicles modifications they need in order to keep them safe and active. Through Subaru Mobility Assist, drivers get up to $1,000 reimbursement for necessary vehicle modifications on eligible Subaru vehicles. Contact Customer Support for more information.

Certified Pre-Owned Vehicles

If you're ready for the next chapter in your Subaru love story, you might consider a Certified Pre-Owned Subaru. Special finance rates available on all Subaru Certified Pre-Owned used vehicles 2020-2015 model year. Cannot be combined with any other incentive. Financing for well-qualified applicants only. Length of contract is limited. Subject to credit approval, vehicle insurance approval, and vehicle availability. See participating retailers for details.