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Subaru Family

  • Enjoy Exclusive Benefits

    As a Subaru owner, you can enjoy exclusive benefits to complement your lifestyle, vehicle, and interests. Subaru Owner Benefits change throughout the year and may be available at different locations for varying times. We hope you check back in often to get the most out of your Subaru experience.

Military Discount Program

Subaru is proud to offer a special discount to active-duty and reserve members, as well as veterans and retirees within 24 months of your date of separation.

  • Special Program

    Subaru Military Discount Program

    Subaru supports you on and off the road with the Subaru Military Discount Program. Subaru is proud to offer a special $500 military discount to active-duty and reserve members of the U.S. Air Force, Army, Navy, Marines, National Guard, Space Force, and Coast Guard, as well as veterans and retirees within 24 months of your date of separation. 

    To receive a military discount, your eligibility must be verified by our trusted partner ID.me. Please register with ID.me before contacting your local participating Subaru retailer. Final verification will take place at your local retailer. 

    Once you negotiate your best price with a Subaru retailer, you’ll receive the additional $500 military discount. In addition, your price will be further reduced by any applicable zone or regional cash incentives in effect at the time of purchase. 

    For complete program details and eligibility information, please contact your local participating Subaru retailer or VIP Program Headquarters at vipprogram@subaru.com for further assistance. 

    Because words aren’t the only way Subaru thanks you for your service.

Subaru Advantage Insurance

Subaru drivers who switch to Liberty Mutual Subaru Advantage insurance could save $665 on auto insurance. Its insurance customized especially for your Subaru, so you only pay for what you need. Plus, you’ll have access to exceptional benefits such as New Car Replacement, Accident Forgiveness, and more.

 

Pet Insurance from Liberty Mutual

Liberty Mutual’s customized Pet Insurance delivers multiple policy options spanning accidents, illnesses, and wellness with affordable coverage.

SiriusXM®

All SiriusXM-equipped new Subaru vehicles come with a four-month trial subscription so you get access to all of your favorite entertainment from SiriusXM to enjoy in your vehicle and on the SiriusXM app — from ad-free music, talk, and sports to comedy, news, podcasts, and more. Enjoy channels curated by DJs, personalities, and tastemakers for a listening experience you can't live without.

Subaru Guaranteed Trade-In Value Program

A program exclusive to Subaru owners, Subaru of America, Inc. guarantees your Subaru vehicle's trade-in value for the first 8 years of ownership. 

The Subaru Trade Up Advantage® Program

Your Subaru holds its value for the long haul. That’s why with the Subaru Trade Up Advantage Program, you may be eligible sooner than you think to bring home a new vehicle that gives you more of what you love.

Subaru Equity Shield®

Created exclusively by Subaru of America, Inc., Subaru Equity Shield GAP and Optimum Vehicle Protection (OVP) provides coverage to customers who want both protection against unforeseen losses and greater peace of mind. To learn more, talk to your local Subaru retailer. 

  • Subaru Equity Shield GAP

    When the unexpected happens, and your car is totaled, or stolen and not recovered, the last thing you want to worry about is paying an outstanding balance on your loan for a vehicle you no longer have. Subaru Equity Shield GAP covers all or most of the difference between your auto insurance settlement and what you may still owe on your loan.

  • Protect yourself from the unexpected! Tire & Wheel Protection covers costs related to the repair or replacement of tires, and/or the replacement of wheels structurally damaged by road hazards, such as potholes, nails and debris. There are unlimited claims and no mileage limitations for Tire & Wheel Protection during your agreement and no associated deductibles.

    And when selected, Optional Cosmetic Coverage repairs nicks and scrapes on wheels that may occur when brushing against a curb. Cosmetic Coverage repairs are limited to a total of eight (8) individual wheel repairs during the term of the agreement.

  • In addition to being unsightly, dents and dings can harm the resale or trade-in value of your vehicle. Maintain your vehicle’s value and appearance with Subaru Dent Protection. Dent Protection can permanently remove door dings and minor dents without harming your vehicle’s factory finish, keeping your Subaru picture perfect for years to come. Repairs can be performed at your Subaru retailer, your home, or your office. There are unlimited claims and no mileage limitations during your agreement and no associated deductibles.

  • Maintain a clear view of the road ahead. Minor chips and cracks can obstruct your view and detract from your vehicle’s appearance. Subaru Windshield Protection repairs chips and cracks in your front windshield caused by propelled rocks or other road hazards during normal driving conditions. Windshield Protection helps keep you worry-free and your outlook positive. Repairs can be performed at your Subaru retailer, your home, or your office. There are no limits on occurrences or claim benefits, no mileage limitations and no associated deductibles during your agreement. Windshield Protection is not available for purchase in Florida.

    When selected, Optional Windshield Replacement adds two (2) replacements of the front windshield during the agreement term. Windshield Replacement coverage is only available for Subaru models and is not available in all states.

  • Coverage that’s there for you when your keys aren’t. Lost or damaged vehicle key fobs and remotes can cost hundreds of dollars to replace. That’s why it’s a good option to get Subaru Key Protection . Whether your keys are lost, damaged, or locked inside your car, we’ve got you covered. Coverage includes the cost of a replacement key and/or transponder, 24-hour vehicle lock-out assistance and home lockout assistance if your household keys are lost with your covered vehicle key.

    There are no mileage limitations or associated deductibles.

Lease Loyalty Program

If you're leasing your current Subaru through Subaru Motors Finance, you may also qualify for the Subaru of America Lease Loyalty Program. Ask your Subaru retailer for Lease Loyalty Program details.

Military Discount Program

Subaru is proud to offer a special discount to active-duty and reserve members, as well as veterans and retirees within 24 months of your date of separation.

  • Special Program

    Subaru Military Discount Program

    Subaru supports you on and off the road with the Subaru Military Discount Program. Subaru is proud to offer a special $500 military discount to active-duty and reserve members of the U.S. Air Force, Army, Navy, Marines, National Guard, Space Force, and Coast Guard, as well as veterans and retirees within 24 months of your date of separation. 

    To receive a military discount, your eligibility must be verified by our trusted partner ID.me. Please register with ID.me before contacting your local participating Subaru retailer. Final verification will take place at your local retailer. 

    Once you negotiate your best price with a Subaru retailer, you’ll receive the additional $500 military discount. In addition, your price will be further reduced by any applicable zone or regional cash incentives in effect at the time of purchase. 

    For complete program details and eligibility information, please contact your local participating Subaru retailer or VIP Program Headquarters at vipprogram@subaru.com for further assistance. 

    Because words aren’t the only way Subaru thanks you for your service.

Subaru College Graduate Program

If you're a recent or soon-to-be graduate, you can apply to finance or lease a new Subaru vehicle under a College Graduate Program for leases and loans approved through Subaru Motors Finance. All qualified applicants are also automatically eligible for any other current lease or retail offers. Visit your local Subaru retailer for complete program details and eligibility.

Subaru Mobility Assist

No matter the challenge, Subaru designs vehicles that give drivers a strong sense of control, maneuverability and security. That’s why we created Subaru Mobility Assist, a program that helps Subaru drivers with disabilities get the vehicles modifications they need in order to keep them safe and active. Through Subaru Mobility Assist, drivers get up to $1,000 reimbursement for necessary vehicle modifications on eligible Subaru vehicles.

Certified Pre-Owned Vehicles

If you're ready for the next chapter in your Subaru love story, you might consider a Certified Pre-Owned Subaru. Special finance rates available on all Subaru Certified Pre-Owned used vehicles 2015 – 2010 model year. Cannot be combined with any other incentive. Financing for well-qualified applicants only. Length of contract is limited. Subject to credit approval, vehicle insurance approval, and vehicle availability. See a participating Subaru retailer near you for details.

Subaru Gear

SubaruGear.com is the only place to get Official Subaru Gear that perfectly complements your active lifestyle. Official Subaru Gear items are made with an effort to engage in smart environmental practices focusing on Earth-centric products.

Explore Subaru

Our vehicles will inspire drivers like you to become a Subaru owner for life. Find out what makes us more than a car company.

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* MSRP does not include destination and delivery charges, tax, title, and registration fees. Destination and delivery includes handling and inland freight fees and may vary in some states. Prices, specifications, options, features, and models subject to change without notice. Select colors may be subject to an additional charge. See your retailer for more information.

** EPA fuel economy estimates. Actual mileage will vary with driving conditions and your vehicle’s condition.

^ Now through January 2, 2025, get 2.9% APR Financing for 72 months on a new 2025 Outback. Manufacturer offer. No down payment required. Monthly payment of $15.15 per $1,000 financed. Offer may vary by location. Other rates and payment terms available. Cannot be combined with any other coupon, direct/email offer or promotional offer unless allowed by that offer. Financing for well-qualified applicants only. Length of contract is limited. Subject to credit approval, vehicle insurance approval and vehicle availability. Vehicle may not be in stock. Estimated delivery to be determined upon ordering. See participating retailers for details. Must take delivery from retailer stock by January 2, 2025.

^^ Now through January 2, 2025, get 3.9% APR Financing for 72 months on a new 2024 Crosstrek. Manufacturer offer. No down payment required. Monthly payment of $15.60 per $1,000 financed. Offer may vary by location. Other rates and payment terms available. Cannot be combined with any other coupon, direct/email offer or promotional offer unless allowed by that offer. Financing for well-qualified applicants only. Length of contract is limited. Subject to credit approval, vehicle insurance approval and vehicle availability. Vehicle may not be in stock. Estimated delivery to be determined upon ordering. See participating retailers for details. Must take delivery from retailer stock by January 2, 2025.

‡ Now through January 2, 2025, get 0% APR Financing for 72 months on a new 2024 Solterra. Manufacturer offer. No down payment required. Monthly payment of $13.89 per $1,000 financed. Offer may vary by location. Other rates and payment terms available. Cannot be combined with any other coupon, direct/email offer or promotional offer unless allowed by that offer. Financing for well-qualified applicants only. Length of contract is limited. Subject to credit approval, vehicle insurance approval and vehicle availability. Vehicle may not be in stock. Estimated delivery to be determined upon ordering. See participating retailers for details. Must take delivery from retailer stock by January 2, 2025.

 

Now through January 2, 2025, lease a new 2024 Solterra for $329 per month for 36 months (Premium trim, code RED-11), incl. $7,500 incentive for eligible leases. $329 due at lease signing plus tax & license. $0 security deposit. Manufacturer offer. MSRP $46,340 (incl. $1,345 freight charge). Net cap cost of $30,915 (incl. $295 acq. fee). Total monthly payments are $11,844. Lease end purchase option is $19,463. Must take delivery from retailer stock by January 2, 2025. Other leases available on other trim levels. Cannot be combined with any other offer unless allowed by that offer. Special lease rates extended to well-qualified buyers. Subject to credit approval, vehicle insurance approval and vehicle availability. Vehicle may not be in stock. Estimated delivery to be determined upon ordering. Inventory may be limited. Not all buyers may qualify. Payments may be higher in some states. Net cap cost & monthly payment excludes tax, license, title, registration, insurance, additional options, & retailer charges. Retailer participation may affect actual payment. At lease end, lessee is responsible for vehicle maintenance & repairs not covered by warranty, excessive wear & tear, 15 cents per mile over 10,000 miles per year, and $300 disposition fee. Lessee pays personal property & ad valorem taxes (where applicable) & insurance. Not available in HI. See participating retailer for details.

‡‡  Now through January 2, 2025, get 4.9% APR Financing for 72 months on a new 2025 Forester. Manufacturer offer. No down payment required. Monthly payment of $16.06 per $1,000 financed. Offer may vary by location. Other rates and payment terms available. Cannot be combined with any other coupon, direct/email offer or promotional offer unless allowed by that offer. Financing for well-qualified applicants only. Length of contract is limited. Subject to credit approval, vehicle insurance approval and vehicle availability. Vehicle may not be in stock. Estimated delivery to be determined upon ordering. See participating retailers for details. Must take delivery from retailer stock by January 2, 2025.

Some vehicles shown with accessory or aftermarket equipment.