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The Subaru Love Promise® HEART Award
These awards nationally recognized Subaru retailers for their commitment to customers, communities, or both.Â
The Subaru Love Promise HEART Award is reserved for retailers who demonstrate that commitment across their community and customers by consistently acting with Honesty, Empathy, Appreciation, Respect, and Trust.
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2026 Subaru Love Promise® Retailer of the Year
Treasure Valley Subaru
The Subaru Love Promise Retailer of the Year Award is the highest honor a Subaru retailer can receive. Each year, one retailer of more than 640 Subaru retailers in the United States earns this recognition. This year, that honor belongs to Treasure Valley Subaru of Boise, Idaho.
For Treasure Valley Subaru customers, that means an experience built around care from the moment they walk through the door. Whether they're experiencing Subaru capability on an innovative test track, returning for trusted service, or celebrating the purchase of a new vehicle with the entire team, every interaction is designed to make them feel valued.
That same care reaches far beyond the retailer. Together, Treasure Valley Subaru and Subaru of America have donated over $468,000 through the Subaru Share the Love® Event. In 2025 alone, Treasure Valley Subaru supported nearly 20 local charities. It's a reflection of the values behind every customer experience and one more reason customers continue to choose Treasure Valley Subaru.
It's this commitment to the Subaru Love Promise that earned Treasure Valley Subaru the 2026 Subaru Love Promise Retailer of the Year Award, demonstrating what it means to be More Than a Car Dealer®.
Every month, we recognize the most inspiring stories from hundreds of Subaru retailers across the country who strive to support our Love Promise Community Commitment.
Does your retailer go above and beyond, provide exceptional service, or support causes that are important to you? We’d love to hear about it.
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