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  • Get $500 off a new Subaru with our Subaru military discount.

    At Subaru, we are proud to welcome those who serve to the Subaru VIP Military Program. Through this program, those in active duty and reserves, all military retirees, and veterans within 24 months of separation may be eligible to receive $500 off the purchase or lease of a new Subaru. 

    After negotiating your best price with a Subaru retailer, you’ll receive the extra $500 military discount plus any current zone or regional cash incentives. Click below to request your discount and verify eligibility through our trusted partner, ID.me.

    For complete program details and eligibility information, please contact your local participating Subaru retailer or VIP Program Headquarters at vipprogram@subaru.com for further assistance.

Our commitment to honoring you.

  • A Force for Kindness

    Since 2018, the Subaru SARGE Group has been a quiet force for kindness, showing up across the country with open hearts and helping hands. From national parks to veterans’ shelters, cemeteries to historic battleships, their commitment to service has touched lives and built lasting connections. Every hour volunteered, every scarf knitted, and every wreath laid is a testament to the spirit of community and care that defines the Subaru commitment to positively impact the world around us.

    Honoring Service. Empowering Careers.

    At Subaru, we’re proud to partner with Hiring Our Heroes to connect with veteran talent. We also work closely with our SARGE employee resource group, which has helped create a welcoming environment for veteran recruits and deepened our understanding of the military community. Subaru also partners with the Skill Bridge Network to help provide service members in their final months of active duty with a direct on-ramp to civilian careers. If you’re a service member interested in learning more about our Skill Bridge opportunities, contact our talent team at SOArecruit@subaru.com.

Owner Stories from Service Members

We’re proud of our customers who serve and many of them have shared their pride in the capability, safety, and durability of their Subaru vehicles.

WRX: What a Car!

Chris M I WRX

  • WRX: What a Car!

    Chris M | WRX

    I owned a Subaru GL-10 way back in 1986, and it was economical, had room, a hatch, and besides the funny flat four noises and being a bit slow, it was smooth and vibration-free. At the time, I was in the military. I did over 400 search and rescue cases and saved a lot of lives. Most recently, my American car make of choice simply ran out of options for me, so I turned back to looking high and low. I checked out Subaru, and I am very happy I did. As an older guy, buying a WRX came as a bit of a surprise to the dealer and to friends, but we just got back to Jersey from a trip to Atlanta and Florida. Wow, what a car!

Stopped Twice in Two Days

Shyla H I Outback

  • Stopped Twice in Two Days

    Shyla H I Outback

    I am the proud owner of a 2015 Subaru Outback and over the past couple of days, I've been stopped by two separate individuals asking how I like my Subaru. I love my Subaru. This is the first Subaru I've owned but have enjoyed its capability in all kinds of weather. I expressed to the people that gas mileage is great for its size and it handles well. One of the main reasons we got a Subaru was because we were a military family transferring to the Philadelphia area where there is a lot of snow. Moving from South Carolina to Pennsylvania required a vehicle that could handle the weather conditions as well as tote around myself, my husband, two teenagers, and two dogs. This vehicle does that!

Six-Move Journey

Margo K I Tribeca

  • Six-Move Journey

    Margo K I Tribeca

    We still have our 2006 Subaru Tribeca that we purchased new in Virginia Beach right after our son was born. We are a military family so we travel and move often. Our “Subi” has been there for us on the past six of our moves, including Hawaii and Europe, and it’s still going strong! It has great stories: Like a little dent on top from us removing our kayak from the roof in Hawaii a little too excitedly. Or this scratch from all the off and ons of my husband’s road bike as he cycles around the world. Or the little dents that I can still see in the back seat from our kids’ booster seats, even though our oldest will be starting high school next year. I was just looking at the car the other day and I love that we made a wise decision to buy such a quality vehicle that has literally taken us around the world! I hope that it continues. Oh, the memories it's still making!

MY 86 GL’s Adventures (and How it Saved My Life)

Eric A I GL

  • My 86 GL's Adventures (and How it Saved My Life)

    Eric A I GL

    In the military, duty calls. When I had to drive my 1986 Subaru GL from northern Texas to New Mexico in March of 2018, I was concerned for its age and mileage, but I trusted it. I packed all of my belongings into it and made the drive without a single problem. Fast forward to July 2018, I'm on the way home from a movie and a pickup truck fails to yield to traffic and runs into the side of my car. When I got out and saw the damage, I was surprised I was walking away without a scratch. Yeah, my Subaru was claimed as totaled, but it gave its life to protect mine.

Zion National Park Trip

Kevin B I Outback

  • Zion National Park Trip

    Kevin B I Outback

    As a veteran of this great nation and a proud Subaru owner, I have seen much around the world. But it is a blessing to see the areas here that I and many others selflessly protected. After departing the military, I sank into many dark times, and once I found the light once again, I also found my Subaru. I have taken it to Subaru rally events from east to west and many places in between. The first adventure to Zion National Park for myself and my Outback was amazing and full of wildlife sightings. At moments, it felt like I was the first to discover an area due to the low numbers of visitors and cooler temperatures. The way the light changes through the day is impeccable, and it’s always nice to see fellow Subaru owners enjoying the lands and parks we freely get to roam. So get out and adventure more in your Subaru, and I hope to find you on the open road!

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* MSRP does not include destination and delivery charges, tax, title, and registration fees. Destination and delivery includes handling and inland freight fees and may vary in some states. Prices, specifications, options, features, and models subject to change without notice. Select colors may be subject to an additional charge. See your retailer for more information.

** EPA fuel economy estimates. Actual mileage will vary with driving conditions and your vehicle’s condition.

‡ Now through December 1, 2025, get 1.9% APR Financing for 48 months on a new 2026 Solterra. Manufacturer offer. No down payment required. Monthly payment of $21.65 per $1,000 financed. Offer may vary by location. Other rates and payment terms available. Cannot be combined with any other coupon, direct/email offer, or promotional offer unless allowed by that offer. Financing for well-qualified applicants only. Length of contract is limited. Subject to credit approval, vehicle insurance approval, and vehicle availability. Vehicle may not be in stock. Estimated delivery to be determined upon ordering. See participating retailers for details. Must take delivery from retailer stock by December 1, 2025. Or now through December 1, 2025 or while supplies last, lease a new 2026 Solterra for $339 per month for 36 months (Premium trim, code TED-11). $2,839 due at lease signing plus tax & license. $0 security deposit. Manufacturer offer. MSRP $39,945 (incl. $1,450 freight charge). Net cap cost of $31,795 (incl. $350 acq. fee). Total monthly payments are $12,204. Lease end purchase option is $23,168. Must take delivery from retailer stock by December 1, 2025. Other leases available on other trim levels. Cannot be combined with any other offer unless allowed by that offer. Special lease rates extended to well-qualified buyers. Subject to credit approval, vehicle insurance approval and vehicle availability. Vehicle may not be in stock. Estimated delivery to be determined upon ordering. Inventory may be limited. Not all buyers may qualify. Payments may be higher in some states. Net cap cost & monthly payment excludes tax, license, title, registration, insurance, additional options, & retailer charges. Retailer participation may affect actual payment. At lease end, lessee is responsible for vehicle maintenance & repairs not covered by warranty, excessive wear & tear, 15 cents per mile over 10,000 miles per year, and $300 disposition fee (excl. NY and WI). Lessee pays personal property & ad valorem taxes (where applicable) & insurance. Not available in HI. See participating retailer for details.