We’re committed to making the world a better place. About the Love Promise
The Subaru Love Promise is our vision to show love and respect to all people at every interaction with Subaru.
Together with our retailers, we are dedicated to making the world a better place.
We believe in being a positive force in the communities where we live and work, not just with donations from initiatives like the Subaru Share the Love® Event, but with actions that set an example for others to follow.
We believe in building lifelong relationships with our customers, earning their trust and exceeding their expectations by providing customer service with integrity and compassion.
It's our aim to spread the Love Promise as far as possible. That's why we work with a diverse range of organizations. Many of them fall under one of these areas of focus.
Loving the environment means more than loving the great outdoors. It means working to preserve it.
See How
We should all have a chance to lead a healthy life. We're aiming to give as many people that chance as we can.
See How
In a perfect world, hunger would be history and hope would be commonplace. We believe a perfect world is possible.
See How
It's our goal to make the pursuit of knowledge available to as many minds as possible.
See How
Whether they live in our homes or in the wild, Subaru is committed to keeping all animals safe and healthy.
See HowEvery month, we nationally recognize the most inspiring stories from hundreds of Subaru retailers across the country who strive to support our Love Promise Community Commitment. Our retailers are continually making positive changes in the communities where they live and work, so visit regularly to see which new stories made our monthly highlights.
Schulte Subaru
At Schulte Subaru, kindness isn’t just a word. It’s a way of doing business.
For 50 years, one act of kindness has led to another. And another. The Schulte family opened their hearts to the Sioux Falls community, beginning with Terry Schulte back in 1970 and continuing today through the incredible passion of Mike Schulte. Their philosophy is simple: If you treat people right, the business will take care of itself.
Committed to the community.
Whether it’s supporting 10,000 animals yearly at the Sioux Falls Humane Society with donations of $500,000 since 2014 or donating custom vehicles to help the B-Squad Dog Rescue team transport thousands of at-risk dogs, Schulte Subaru has been a true friend to animals in need. Their generosity also extends to the Children’s Home Society, a wonderful organization offering shelter to children in abusive environments. Schulte Subaru has donated more than $125,000 over 10 years.
Committed to going above and beyond.
At Schulte Subaru, the Love Promise can always go further. On one dangerously cold minus-40-degree day, they actually closed their store and sent the entire staff out to jump-start and rescue 125 frozen cars. What’s more, when a teen vandal caused extensive damage to cars in their lot, Mike didn’t press charges. Instead, he made every effort to help the young man and even gave him a job at Schulte Subaru.
Committed to customers.
This remarkable kindness extends to their customers, too. They boast a fleet of over 100 loaner cars (yes, we said 100) and they’ve recently nearly tripled the size of their service facility, ensuring customers a great experience. This devotion to providing stellar service has earned them the Love Promise Customer and Community Commitment Gold Award in 2018, 2019, and 2020, as well as making them a Stellar Care Award winner in 2015, 2016, and 2017.
Their guiding angel.
Mike’s beloved wife Julie truly embodied this spirit of kindness as a business model. Sadly, Julie unexpectedly passed away last September, but Mike’s desire to continue her legacy has only grown stronger. Before she passed away, Julie told Mike, “Preach kindness. Do not forget to be kind.” Clearly, Mike hasn’t forgotten. And neither has anyone else at Schulte Subaru. In recognition of their excellence in customer experience and extraordinary commitment to their community, it’s our honor to name Schulte Subaru the 2020 Subaru Love Promise Retailer of the Year.
Love. It’s what makes Subaru, Subaru.
These awards nationally recognize Subaru retailers who show noteworthy commitment to their customers, their communities, or in some cases, even both.
This award celebrates Subaru retailers who demonstrate excellence in all areas of customer-focused performance and go to great lengths to make everyone feel welcome.
Only elite Subaru retailers who exhibit remarkable dedication to both pillars of the Love Promise — exceptional service to their customers and extraordinary work in their communities — can earn this award.
This award highlights retailers who have embraced our culture of making the world a better place while strongly supporting passions and causes in their local communities.
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