Love means being more than a car company.

The Subaru Love Promise is our vision to show love and respect to all people at every interaction with Subaru.
Together with our retailers, we are dedicated to making the world a better place.

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Committed to improving
the lives around us.

We believe in being a positive force in the communities where we live and work, not just with donations but with actions that set an example for others to follow.

Dedicated to providing our customers with exceptional service.

We believe in building lifelong relationships with our customers, earning their trust and exceeding their expectations by providing customer service with integrity and compassion.

Our Causes and Passions.

It's our aim to spread the Love Promise as far as possible. That's why we work with a diverse range of organizations. Many of them fall under one of these areas of focus.

Loving the environment means more than loving the great outdoors. it means working to preserve it.

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We should all have a chance to lead a healthy life. We're aiming to give as many people that chance as we can.

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In a perfect world, hunger would be history and hope would be commonplace. We believe a perfect world is possible.

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It's our goal to make the pursuit of knowledge available to as many minds as possible.

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Whether they live in our homes or in the wild, Subaru is committed to keeping all animals safe and healthy.

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Committed to serving Subaru customers and their communities.

Every month, we nationally recognize the most inspiring stories from hundreds of Subaru retailers across the country who strive to support our Love Promise Community Commitment. Our retailers are continually making positive changes in the communities where they live and work, so visit regularly to see which new stories made our monthly highlights.

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THE 2018 SUBARU LOVE PROMISE RETAILER OF THE YEAR

Mark Miller Subaru, UT

The Mark Miller Subaru family lives by the motto "Leave a Mark." And in Salt Lake City, there are not many places where they have not.

Committed to Their Customers

It starts in their store, where customer after customer raves about being treated far better than they would have ever expected. From the concierge delivery program that helps drivers better understand their new vehicles to a full-service café for waiting customers, the staff at Mark Miller Subaru makes the experience comfortable and memorable. As recipients of the Subaru Love Promise Customer Commitment Award from 2012 through 2018 and the 2016 Utah Ethical Leadership Most Ethical Business Award, their commitment is indisputable.

Committed to Their Community

It is no surprise for them that doing the right thing goes beyond running a car business. Whether helping homeless teens find a safe place to sleep and have a meal, or rescuing stray animals, the Miller family’s community commitment is unwavering. Overall, they have donated 9,475 overnight stays for homeless youth through Volunteers of America. And in partnership with Nuzzles & Co., they have helped save 125,000 homeless animals roaming the nearby Navajo Reservation.

In recognition of excellence in customer experience and extraordinary commitment to their community, along with $7.4 million in charitable donations over the past seven years, it is our honor to name Mark Miller Subaru the 2018 Subaru Love Promise Retailer of the Year.

Love. It’s what makes a Subaru, a Subaru.

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Subaru Love Promise Retailer Awards.

These awards nationally recognize Subaru retailers who show noteworthy commitment to their customers, their communities, or in some cases, even both.

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    Customer Commitment Award

    This award celebrates Subaru retailers who demonstrate excellence in all areas of customer-focused performance and go to great lengths to make everyone feel welcome.

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    Customer & Community Commitment Award

    Only elite Subaru retailers who exhibit remarkable dedication to both pillars of the Love Promise — exceptional service to their customers and extraordinary work in their communities — can earn this award.

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    Community Commitment Award

    This award highlights retailers who have embraced our culture of making the world a better place while strongly supporting passions and causes in their local communities.

See all recognized retailers

The Subaru Love Promise Recognized Retailers

These Subaru retailers are recognized for showing noteworthy commitment to their customers, their communities, or both.

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PLEASE REVIEW THESE IMPORTANT DISCLOSURES.
Subaru of America, Inc. reserves the right to make changes at any time without notice or obligation to the information contained on this Internet site, prices, incentive programs, specifications, equipment, colors, materials, product illustrations and to change or discontinue models. All prices are based upon Manufacturer's Suggested Retail Prices (""MSRP"") in U.S. dollars (unless otherwise indicated) and exclude taxes, title fees, licensing, options and destination charges unless specifically included. Retailers are independent businesses and are free to set their own retail prices. All information contained at this Internet site is intended for the USA market only.

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