The Subaru Love Promise is our vision to show love and respect to all people at every interaction with Subaru. Together with our retailers, we are dedicated to making the world a better place.
We believe in being a positive force in the communities in which we live and work, not just with donations, but with actions that set an example for others to follow. Through our five core pillars — Environment, Health, Education, Pets, and Community — and the Subaru Share the Love® Event, we aim to create change in the areas we and our owners care about the most.
Our Causes and Passions
The sustainable actions we take today help conserve and protect our resources and environment for future generations. That's why Subaru and our retailers partner with organizations like the
National Park Foundation™.
Subaru is the largest corporate donor to the National Park Foundation.
Through our partnership with TerraCycle®, Subaru and its retailers have recycled more than 8 million pieces of trash, keeping items like disposable cups, lids and straws, snack wrappers, and single-use coffee capsules, out of landfills.
The Subaru partnership with Leave No Trace has helped educate 220 million people on the importance of protecting the environment.
The National Parks Conservation Association (NPCA) and Subaru joined forces to use Subaru zero-landfill strategies to help our National Parks.
Subaru and our retailers have partnered with The National Forest Foundation to help replant 1 million trees in areas devastated by wildfire.
Compassion and support can make a big difference in the lives of people facing critical illness. Subaru and our retailers show our compassion by donating to organizations like The Leukemia & Lymphoma Society® and Make‑A‑Wish®.
Through our partnership with The Leukemia & Lymphoma Society (LLS), Subaru and our retailers supported nearly 300,000 patients nationwide. We’re proud to be LLS’s largest automotive donor.
Subaru is the largest automotive donor to Make-A-Wish® and has helped grant more than 3,300 children life-changing wishes.
In 2007, Subaru started a partnership with Dining Out for Life International, an annual fundraising event for community-based health organizations serving people living with or impacted by HIV.
Education can change lives, but some students' families cannot afford the basic supplies for learning. Subaru and our retailers partner with organizations like AdoptAClassroom.org to get students the learning materials and resources they need to thrive in the classroom.
In partnership with AdoptAClassroom.org, Subaru and our retailers are helping provide vital school supplies to classrooms across the country.
Since 2015, Subaru has partnered with the American Association for the Advancement of Science through the Subaru Loves Learning initiative to donate 369,393 science books to schools in communities across the country.
Every pet deserves a loving home, but 6.3 million companion animals enter shelters every year. Subaru and our retailers partner with local shelters as well as national organizations like the ASPCA® to help these animals find love and companionship.
Subaru and the ASPCA have partnered since 2008 as part of the Subaru Share the Love® Event. Subaru is the largest corporate donor to the ASPCA.
Subaru and BARK have partnered since 2016 as part of the annual Subaru Loves Pets month to support dog adoptions from participating rescues and shelters.
Communities grow stronger when we help each other, whether the need is for food, shelter, or comfort. Subaru and our retailers help those in need by working with organizations like Meals on Wheels America® and supporting local homeless shelters in our communities.
Subaru is the largest automotive donor to Meals on Wheels America.
Subaru and our retailers helped donate 150 million meals to Feeding America.
The Subaru partnership with the American Red Cross has helped serve more than 1,539,000 meals and snacks to people affected by disasters this year alone.
Since 2008, Subaru and our retailers have helped those who need it most through the Subaru Share the Love® Event. For every new car sold or leased during the event, Subaru and our retailers give back to the charity of the owner’s choice, like the ASPCA, Make-A-Wish, Meals on Wheels, the National Park Foundation, or one of our retailers’ hometown charities.
Now, after 15 years, Subaru and our retailers have donated over $256 million to charity, including over 2,100 hometown charities.
More Than a Car Dealer
Subaru is More than a Car Company and each one of our retailers is More Than a Car Dealer. When you shop at a Subaru retailer, you’re not only working with a partner you can love and trust, you’re starting a relationship with someone who is committed to making their community better. We highlight the dedication of our retailers with new inspiring stories each month, through our Subaru Love Promise Awards, and by selecting one elite organization as our Subaru Love Promise Retailer of the Year.
We believe in building lifelong relationships with our customers, earning their trust and exceeding their expectations by providing customer service with integrity and compassion.