Built to Last
Every Subaru is built with quality parts and precision engineering, so you can count on your Subaru vehicle to be with you for the long road ahead. This legendary reliability and longevity has earned awards from automotive experts and inspired loyalty from Subaru drivers everywhere.
Committed to Safety
Our engineers are dedicated to protecting you and your passengers on every drive. It’s why we’re consistently leading the industry with award-winning safety technology and why families keep coming back to Subaru year after year.
Always Ready for Adventure
Almost every Subaru vehicle we make features standard Symmetrical All-Wheel Drive for optimal balance and an even distribution of power so you can count on maximum traction, exceptional stability, and impressive efficiency — no matter the conditions.
Enjoy special service savings at your local Subaru retailer March 1–April 15!
New 2023 Subaru Solterra models leased through Subaru's preferred lender are currently eligible for a $7,500 incentive that will be used to lower the lease payment.
The rugged off-road capability you crave now with upgraded interior comforts like a heated steering wheel and Harman Kardon® premium audio.
Read more about the Takata airbag recall and how it impacts your Subaru.