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  • Only Subaru retailers share the love.

    Our retailers ensure love is all around their communities by supporting those who need it most. In fact, Subaru and our retailers have supported over 2,100 hometown charities through the Subaru Share the Love® Event.

  • Built to Last

    Every Subaru is built with quality parts and precision engineering, so you can count on your Subaru vehicle to be with you for the long road ahead. This legendary reliability and longevity has earned awards from automotive experts and inspired loyalty from Subaru drivers everywhere.

  • Committed to Safety

    Our engineers are dedicated to protecting you and your passengers on every drive. It’s why we’re consistently leading the industry with award-winning safety technology and why families keep coming back to Subaru year after year.

  • Always Ready for Adventure

    Almost every Subaru vehicle we make features standard Symmetrical All-Wheel Drive for optimal balance and an even distribution of power so you can count on maximum traction, exceptional stability, and impressive efficiency — no matter the conditions.

Read our Consumer Reports Reviews.

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Discover the all-new 2024 Crosstrek Wilderness.

Push your adventures to the limit in the all-new 2024 Subaru Crosstrek Wilderness, featuring rugged upgrades like 9.3 inches of ground clearance and improved gearing for climbing trails.

Limited-time offers on the 2024 Outback.

Get 2.9% financing for 48 months. Get a great vehicle and support a great cause during the Subaru Share the Love® Event.

Takata Recall

Read more about the Takata airbag recall and how it impacts your Subaru.

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Our vehicles will inspire drivers like you to become a Subaru owner for life. Find out what makes us more than a car company.

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* MSRP does not include destination and delivery charges, tax, title, and registration fees. Destination and delivery includes handling and inland freight fees and may vary in some states. Prices, specifications, options, features, and models subject to change without notice. Select colors may be subject to an additional charge. See your retailer for more information.

** EPA-estimated fuel economy. Actual mileage may vary. For Crosstrek Hybrid and Solterra, EPA-estimated MPG equivalent on a full battery charge. Actual mileage will vary.

‡ Finance & lease offers cannot be combined with any other incentive. Subject to credit approval, vehicle insurance approval, & vehicle availability. Financing & special lease rates for well-qualified applicants only. Not all buyers may qualify. Offers not available in Hawaii. Must take delivery from retailer stock by January 2, 2024. See participating retailers for details.

Now through January 2, 2024, get 0% APR Financing for 72 months on a new 2023 Solterra. Manufacturer offer. No down payment required. Monthly payment of $13.89 per $1,000 financed. Offer may vary by location.  Other rates and payment terms available. Cannot be combined with any other coupon, direct/email offer, or promotional offer unless allowed by that offer. Financing for well-qualified applicants only. Length of contract is limited.

Subject to credit approval, vehicle insurance approval, and vehicle availability. See participating retailers for details. Must take delivery from retailer stock by January 2, 2024.

Now through January 2, 2024, lease a new 2023 Solterra for $399 per month on a 36-month lease (Premium trim, code PED-11). $399 due at lease signing. $0 security deposit. Inventory may be limited. Manufacturer offer. MSRP $46,220 (incl. $1,225 freight charge). Net cap cost of $37,288 (incl. $295 acq. fee). Total monthly payments are $14,364. Lease end purchase option is $25,421. Must take delivery from retailer stock by January 2, 2024. Other leases available on other trim levels. Cannot be combined with any other coupon, direct/email offer, or promotional offer unless allowed by that offer. Special lease rates extended to well-qualified buyers.. Subject to credit approval, vehicle insurance approval, & vehicle availability. Not all buyers may qualify. Payments may be higher in some states. Net cap cost & monthly payment excludes tax, license, title, registration, insurance, additional options, & retailer charges. At lease end, lessee is responsible for vehicle maintenance & repairs not covered by warranty, excessive wear & tear, 15 cents per mile over 10,000 miles per year, and $300 disposition fee. Lessee pays personal property & ad valorem taxes (where applicable) & insurance. Offer not available in Hawaii. See participating retailer for details.