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Subaru Family

  • Built to Last

    Every Subaru is built with quality parts and precision engineering, so you can count on your Subaru vehicle to be with you for the long road ahead. This legendary reliability and longevity has earned awards from automotive experts and inspired loyalty from Subaru drivers everywhere.

  • Committed to Safety

    Our engineers are dedicated to protecting you and your passengers on every drive. It’s why we’re consistently leading the industry with award-winning safety technology and why families keep coming back to Subaru year after year.

  • Always Ready for Adventure

    Almost every Subaru vehicle we make features standard Symmetrical All-Wheel Drive for optimal balance and an even distribution of power so you can count on maximum traction, exceptional stability, and impressive efficiency — no matter the conditions.

Read our Consumer Reports Reviews.

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The 2024 Subaru Ascent.

The 3-row 2024 Subaru Ascent is our largest SUV ever, featuring spacious flexible seating for up to eight passengers, standard Symmetrical All-Wheel Drive, and advanced active safety technology.

The 2024 Subaru Outback.

There’s always a new adventure ahead in the 2024 Subaru Outback, featuring standard Symmetrical All-Wheel Drive, up to 9.5 inches of ground clearance, and standard X-MODE® with Hill Descent Control.

Takata Recall

Read more about the Takata airbag recall and how it impacts your Subaru.

Explore Subaru

Our vehicles will inspire drivers like you to become a Subaru owner for life. Find out what makes us more than a car company.

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* MSRP does not include destination and delivery charges, tax, title, and registration fees. Destination and delivery includes handling and inland freight fees and may vary in some states. Prices, specifications, options, features, and models subject to change without notice. Select colors may be subject to an additional charge. See your retailer for more information.

** EPA-estimated fuel economy. Actual mileage may vary. For Crosstrek Hybrid and Solterra, EPA-estimated MPG equivalent on a full battery charge. Actual mileage will vary.

‡ Finance and lease offers cannot be combined with any other incentive. Subject to credit approval, vehicle insurance approval and vehicle availability. Financing and special lease rates for well-qualified applicants only. Not all buyers may qualify. Offers not available in Hawaii. Must take delivery from retailer stock by October 2, 2023. See participating retailers for details.

Now through October 2, 2023 get 0.9% APR Financing on a new 2023 Solterra. Manufacturer Offer. No down payment required. Offer may vary by location. Other rates and payment terms available. Cannot be combined with any other coupon, direct/email offer or promotional offer unless allowed by that offer. Financing for well-qualified applicants only. Length of contract is limited. Subject to credit approval, vehicle insurance approval and vehicle availability. See participating retailers for details. Must take delivery from retailer stock by October 2, 2023.

Now through October 2, 2023 Lease a new 2023 Solterra for $399/Month on a 36-Month Lease (Premium trim, code PED-11). $2,899 due at lease signing. $0 security deposit. Manufacturer Offer. MSRP $46,220 (incl. $1,225 freight charge). Net cap cost of $35,965 (incl. $595 acq. Fee). Retailer contribution may affect actual price set by retailer. Total monthly payments $14,364. Lease end purchase option is $24,034. Must take delivery from retailer stock by October 2, 2023. Other leases available on other trim levels. Cannot be combined with any other coupon, direct/email offer or promotional offer unless allowed by that offer. Special lease rates extended to well-qualified buyers. Subject to credit approval, vehicle insurance approval & vehicle availability. Not all buyers may qualify. Payments may be higher in some states. Net cap cost & monthly payment excludes tax, license, title, registration, retailer fees, options, insurance & the like. At lease end, lessee responsible for vehicle maintenance/repairs not covered by warranty, excessive wear/tear, 15 cents/mile over 10,000 miles/year and $300 disposition fee. Lessee pays personal property and ad valorem taxes (where applies) & insurance. Offer not available in Hawaii. See participating retailer for details.