The synergy between the Nordica and Subaru brands and parallel dedication to providing trusted products to the market has been a natural fit and allowed us to incorporate Subaru into our marketing initiatives from advertising and promotions to Winterfest and our presence in the field. In an ever-changing climate, this unwavering relationship has strengthened and enhanced our presence, helping Nordica to remain a market leader for both skis and boots. Over the years, we have worked with Subaru to promote the partnership and our brands in creative and innovative ways, and moving forward, we will continue to strengthen our presence on the road and on the hill, showcasing the Subaru brand to a key target demographic — the outdoor winter enthusiast.