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- Why Subaru
• 29 consecutive months with year-over-year growth
• Best April ever for Forester, Outback, XV Crosstrek, BRZ
• All-time WRX/STI record
• Fourth month that Subaru brand sales exceed 40,000 sales
• Forester now marks nine consecutive months of more than 10,000 sales
Cherry Hill, N.J. - May 1, 2014 - Subaru of America, Inc. today reported 40,083 vehicle sales for April 2014, a 22 percent increase over April 2013 sales of 32,943 and the best-ever April sales month in company history. Year-to-date sales for Subaru total 152,471 - a 22 percent increase over the same period in 2013. The company has now seen 29 consecutive months of year-over-year growth and is already on its way to its sixth successive annual sales record.
Year-to-date, the Forester model increased sales 54 percent over the same period in 2013. Sales of the small SUV, XV Crosstrek were also notably strong with 15,143 vehicles reported sold year-to-date.
“Demand for the Forester has been incredibly strong,” said Thomas J. Doll, president and chief operating officer, Subaru of America, Inc. “We are looking forward to the all-new Legacy and Outback models arriving into our retailers this summer to even further boost consumer interest in Subaru models.”
“We continue to attract more and more first time owners to the brand,” said H. William Cyphers, senior vice president of sales, Subaru of America, Inc. “Demand for Subaru product has never been higher, and I thank our retailers for efficiently managing their vehicle inventories. We are on track for another record year!”
For press release, click here.