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CHERRY HILL, NJ, November 3, 2008 - Subaru of America, Inc. today announced a 14 percent decrease in sales for the month of October versus October 2007. Total sales year-to-date were up 2 percent with 156,706 units sold over the same period last year with 153,601 units sold.
Sales for the Subaru Forester were up 28 percent or 4,558 units for the month of October versus October 2007 sales of 3,554 units.
*Includes Legacy SUV
**Total sales include 2 Baja sales in '08 including 1 in Oct. '08. Include 1122 Baja sales '07 YTD.
"Throughout the month of October, there was no shortage of bad news about the industry and economy, but for Subaru, there was great news," said Tim Colbeck, vice president of sales for Subaru of America. "The Forester was named the Motor Trend Sport/Utility of the Year."
"Despite the weakness in the market caused by credit concerns, depreciating home values and the corresponding reduction in consumer confidence, Subaru continues to outperform the industry," said Tom Doll, executive vice president for Subaru of America, Inc.
About Subaru of America, Inc.
Subaru of America, Inc. is a wholly owned subsidiary of Fuji Heavy Industries Ltd. of Japan. Headquartered in Cherry Hill, NJ, the company markets and distributes Subaru Symmetrical All-Wheel Drive vehicles, parts and accessories through a network of nearly 600 dealers across the United States. Subaru makes the best-selling All-Wheel Drive car sold in America based on R.L. Polk & Co. new vehicle retail registration statistics calendar year-end 2007. In addition, Subaru boasts the most fuel efficient line-up of all-wheel drive products sold in the market today based on Environmental Protection Agency (EPA) fuel economy standards. All Subaru products are manufactured in zero- landfill production plants and Subaru of Indiana Automotive Inc. is the only U.S. automobile production plant to be designated a backyard wildlife Habitat by the National Wildlife Federation.