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CHERRY HILL, N.J., Aug. 1, 2012 -- Subaru of America, Inc. today reported record sales for the month of July of 25,183 vehicles, a 16 percent increase over July 2011. The company also reported year-to-date sales of 189,487 – an impressive 23 percent increase over prior year.
Month-over-month sales for the 36 MPG all-wheel drive Impreza doubled. The recently refreshed Outback – which is now available with new EyeSight driver assistance technology – saw a 10 percent sales increase over July 2011.
"Subaru products represent safety, value and reliability, which is exactly what customers are looking for in these turbulent economic times," said Thomas J. Doll, executive vice president and COO, Subaru of America, Inc. "We are pleased to continue our trend of double digit monthly sales increases, and July represents the eighth consecutive month Subaru has established monthly sales records. The arrival of the all-new XV Crosstrek is right around the corner so we expect to see continued momentum into the second half of the year."
"Subaru buyers continue to recognize the incredible value proposition of our vehicles," said Bill Cyphers, senior vice president of sales, Subaru of America, Inc. "Our buyers are savvy shoppers with active lifestyles. When shoppers seek safety, durability and a spirited drive, the Subaru line-up of vehicles offers a no-compromise solution."