'Sweet Tomorrow': Expectant Parents Featured in Ad Campaign for 2011 Subaru Legacy in Asian-American Markets

Crucial Life Moment of New Parenthood Highlighted, with Focus on Importance of Making the Right New Vehicle Choice for Expanding Families


Cherry Hill, N.J., May 19, 2011 -- Subaru of America, Inc. has launched a new advertising campaign targeting the Chinese-American market. The campaign, produced in Cantonese, Mandarin and English, features the 2011 Subaru Legacy, rated a Top Safety Pick by the Insurance Institute for Highway Safety (IIHS). The media mix features TV, print, online and out-of-home running in key Asian-American markets, including Los Angeles and San Francisco.

Developed in partnership with AdAsia and Park Productions, the TV creative for this campaign,

About Subaru of America, Inc.
Subaru of America, Inc. is a wholly owned subsidiary of Fuji Heavy Industries Ltd. of Japan. Headquartered in Cherry Hill, N.J., the company markets and distributes Subaru Symmetrical All-Wheel Drive vehicles, parts and accessories through a network of more than 600 dealers across the United States. Subaru boasts the most fuel efficient line-up of all-wheel drive products sold in the market today based on Environmental Protection Agency (EPA) fuel economy standards. All Subaru products are manufactured in zero-landfill production plants and Subaru of Indiana Automotive Inc. is the only U.S. automobile production plant to be designated a backyard wildlife habitat by the National Wildlife Federation.

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