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Cherry Hill, NJ, February 2, 2010 -– Subaru of America, Inc., coming off a record-breaking sales year as the top performing brand in 2009, today announced a 28-percent sales increase over January 2009. The company sold 15,611 units in January 2010 versus 12,194 units sold in January 2009.
The newly introduced models continue selling at a record pace. The 2010 Subaru Outback and Legacy vehicles posted their best January sales records ever. By selling 5,467 units, the 2010 Subaru Outback more than doubled its January sales with a 117-percent increase over 2009. The 2010 Subaru Legacy sold 2,448 units, which also doubled its previous January sales, at 110-percent over 2009.
“In January we were able to continue our sales momentum thanks to strong product offerings, consistency in marketing and the hard work of our great dealer body,” said Tim Colbeck, senior vice president of sales for Subaru of America. “Given the strong fundamentals of the Subaru brand, we think the momentum will continue going forward.”
“Subaru recently won the Best Mainstream Brand in the annual Automotive Lease Guide (ALG) residual value study as well as placing first in their segments for Forester and Outback models,” said Thomas J. Doll, executive vice president and COO, Subaru of America, Inc. “These awards praise companies and vehicles predicted to retain the highest percentage of their original price after a three-year period. By providing customers with vehicles that represent a long-term value, Subaru continues to outperform the industry.”
About Subaru of America, Inc.
Subaru of America, Inc. is a wholly owned subsidiary of Fuji Heavy Industries Ltd. of Japan. Headquartered in Cherry Hill, N.J., the company markets and distributes Subaru Symmetrical All-Wheel Drive vehicles, parts and accessories through a network of nearly 600 dealers across the United States. Subaru boasts the most fuel efficient line-up of all-wheel drive products sold in the market today based on Environmental Protection Agency (EPA) fuel economy standards. All Subaru products are manufactured in zero-landfill production plants and Subaru of Indiana Automotive Inc. is the only U.S. automobile production plant to be designated a backyard wildlife habitat by the National Wildlife Federation.