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Impreza
Starting at $18,695*
MPG Up to 36/28**
Legacy
Starting at $22,745*
MPG Up to 35/27**
Crosstrek
Starting at $22,145*
MPG Up to 33/27**
Forester
Starting at $24,495*
MPG Up to 33/26**
Outback
Starting at $26,645*
MPG Up to 33/26**
Ascent
Starting at $31,995*
MPG Up to 27/21**
Crosstrek Hybrid
Starting at $35,145*
MPGe Up to 90**
BRZ
Starting at $28,845*
MPG Up to 33/24**
WRX
Starting at $27,495*
MPG Up to 27/21**
STI
Vehicle Lineup
We'd like to show you nearby Subaru retailers, special offers, pricing, and vehicle inventory that are available in your area.
Starting at
$18,695 MSRPUp to
36/28 MPG Hwy/CityImpreza Sport 5-door shown
Starting at
$22,745 MSRPUp to
35/27 MPG Hwy/CityLegacy Limited shown
Starting at
$22,145 MSRPUp to
33/27 MPG Hwy/CityCrosstrek Limited shown
Starting at
$24,495 MSRPUp to
33/26 MPG Hwy/CityForester Sport shown
Starting at
$26,645 MSRPUp to
33/26 MPG Hwy/CityOutback Onyx Edition XT shown
Starting at
$31,995 MSRPUp to
27/21 MPG Hwy/CityAscent Limited shown
Starting at
$35,145 MSRPUp to
90 MPGeCrosstrek Hybrid Shown
Starting at
$28,845 MSRPUp to
33/24 MPG Hwy/CityBRZ tS Shown
Starting at
$27,495 MSRPUp to
27/21 MPG Hwy/CityWRX Limited Shown
We’re committed to making the world a better place. About the Love Promise
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Cherry Hill, N.J. - July 23, 2014 - Subaru of America, Inc. (SOA) has debuted its advertising campaign for the launch of the all-new 2015 Subaru Legacy. The new work positions Legacy with mid-size sedan buyers as a smart alternative to the mainstream choices. The company looks to increase sales of its largest sedan in support of its business goal of a sixth consecutive year of record sales.
The three national television spots – “Passengers,” “The Fix” and “Jr. Driver” – show how the Subaru brand values of reliability, safety, capability and longevity are important consideration factors to mid-sized sedan buyers. The creative began airing on major television networks in July.
Subaru treads its own path when it comes to advertising, by focusing on what really matters to a car owner: peace of mind. This concept is the overarching theme in the three latest national ads in support of its broader “Love” campaign. The spots are centered around the Subaru Legacy’s ability to help the consumer do all the things they enjoy to do.
Kicking off the Carmichael Lynch produced and Jim Jenkins-directed TV campaign is the anthemic “Passengers,” which proposes that no matter who is in the car, or where they are going, all passengers are sharing a ride in the same planet-sized carpool. This spot highlights all the relatable journeys that can be taken in a Subaru, and the safety features that protect passengers along the way.
While every destination is different, Subaru understands that a safe trip is what really matters and so the ad specifically calls attention to the available EyeSight® technology that can react to conditions even before the driver.
“Passengers” is available to view on Subaru of America’s YouTube channel here:
http://subar.us/WmYgUr
In “The Fix,” a father finds his own peace of mind when his new Legacy becomes an inventive solution for his son’s broken heart. The son arrives on the scene to find his toy car dismantled by the terrain; it is only a moment before his father realizes that his Legacy can be an even better substitute. Demonstrating the all-wheel drive capabilities and superior handling, the Legacy can take on any challenging maneuver the boy throws the driver’s way.
“The Fix” is available to view on Subaru of America’s YouTube channel here:
http://subar.us/1n18H9t
“Jr. Driver” features a young boy imagining a day where he is allowed to take a seat behind the wheel. While the boy is still a decade shy of 16, his dad knows that his well-built Subaru Legacy is the longest lasting car in its class and should still be ready that day.
“Jr. Driver” is available to view on Subaru of America’s YouTube channel here:
http://subar.us/1rwCW9c
“The all-new Legacy advertising campaign focuses on Subaru’s core values relayed into sedan form,” added Alan Bethke, vice president of marketing for Subaru. “With all new safety and infotainment technology, as well as more interior room and trunk capacity, the Legacy offers customers a compelling alternative to a two-wheel drive midsize sedan.”
The all-new 2015 Subaru Legacy features improved fuel economy, all-wheel drive as standard, a much upgraded interior, sharper styling and the largest cabin in its class with the award-winning Subaru EyeSight® Driver Assist Technology also available. Subaru expects sales of the all-new 2015 Legacy to increase by over one third from the current generation which closed 2013 sales at 42,000.
For press release, click here.
© Subaru of America, Inc. Use of this site signifies your acceptance of the Terms & Conditions
* Manufacturer's suggested retail price does not include destination and delivery charges, tax, title and registration fees. Destination and delivery includes handling and inland freight fees and may vary in some states. Prices, specifications, options, features and models subject to change without notice.
** EPA-estimated fuel economy. Actual mileage may vary. For Crosstrek Hybrid, EPA-estimated MPG equivalent on a full battery charge. Actual mileage will vary.
***Limited warranties are contingent on age and mileage. Whatever comes first concludes the warranty.
^ Now through January 2, 2020 get 0.9% APR Financing on all new 2020 non-turbo Outback Models. Inventory may be limited. No down payment required. Offer may vary by location. Other rates and payment terms available. Cannot be combined with any other incentive. Financing for well-qualified applicants only. Length of contract is limited. Subject to credit approval, vehicle insurance approval and vehicle availability. See participating retailers for details. Must take delivery from retailer stock by January 2, 2020.
Subaru has the utmost respect for the environment and is a proud partner of Leave No Trace. Care was taken not to harm the environment when taking this photo.
Subaru, SUBARU BOXER, BRZ, Forester, Impreza, Legacy, Outback, STI, Tribeca, WRX, XV Crosstrek, EyeSight and STARLINK are registered trademarks.
iPod and iPad are registered trademarks of Apple Inc.; Brembo is a registered trademark of Freni Brembo S.p.A.; Alcantara is a registered trademark of Alcantara S.p.A and Alcantara is produced by Toray Group.; Ultrasuede® is a registered trademark of Toray Industries, Inc.; TORSEN is a registered trademark of JTEKT Corporation.; BBS is a registered trademark of BBS Kraftfahrzeugtechnik AG.; Bluetooth is a registered trademark of Bluetooth SIG, Inc.; HomeLink® and the HomeLink® house icon are registered trademarks of Gentex Corporation.; Aha and Harman Kardon are a registered trademarks of Harman International Industries, Inc.; Android is a trademark of Google Inc.; HD Radio is a registered trademark of iBiquity Digital Corporation.; Pandora is a registered trademark of Pandora Media, Inc.; SiriusXM and SiriusXM NavTraffic are registered trademarks of SiriusXM Satellite Radio, Inc.; iHeart is a registered trademark of Clear Channel.
PLEASE REVIEW THESE IMPORTANT DISCLOSURES.
Subaru of America, Inc. reserves the right to make changes at any time without notice or obligation to the information contained on this Internet site, prices, incentive programs, specifications, equipment, colors, materials, product illustrations and to change or discontinue models. All prices are based upon Manufacturer's Suggested Retail Prices (""MSRP"") in U.S. dollars (unless otherwise indicated) and exclude taxes, title fees, licensing, options and destination charges unless specifically included. Retailers are independent businesses and are free to set their own retail prices. All information contained at this Internet site is intended for the USA market only.
* Manufacturer's suggested retail price does not include destination and delivery charges, tax, title and registration fees. Destination and delivery includes handling and inland freight fees and may vary in some states. Prices, specifications, options, features and models subject to change without notice.
** EPA-estimated fuel economy. Actual mileage may vary. For Crosstrek Hybrid, EPA-estimated MPG equivalent on a full battery charge. Actual mileage will vary.
***Limited warranties are contingent on age and mileage. Whatever comes first concludes the warranty.
Subaru has the utmost respect for the environment and is a proud partner of Leave No Trace. Care was taken not to harm the environment when taking this photo.
Subaru, SUBARU BOXER, BRZ, Forester, Impreza, Legacy, Outback, STI, Tribeca, WRX, XV Crosstrek and EyeSight are registered trademarks.
iPod and iPad are registered trademarks of Apple Inc.; Brembo is a registered trademark of Freni Brembo S.p.A.; Alcantara is a registered trademark of Alcantara S.p.A and Alcantara is produced by Toray Group.; Ultrasuede® is a registered trademark of Toray Industries, Inc.; TORSEN is a registered trademark of JTEKT Corporation.; BBS is a registered trademark of BBS Kraftfahrzeugtechnik AG.; Bluetooth is a registered trademark of Bluetooth SIG, Inc.; HomeLink® and the HomeLink® house icon are registered trademarks of Gentex Corporation.; Aha and Harman Kardon are a registered trademarks of Harman International Industries, Inc.; Android is a trademark of Google Inc.; HD Radio is a registered trademark of iBiquity Digital Corporation.; Pandora is a registered trademark of Pandora Media, Inc.; SiriusXM and SiriusXM NavTraffic are registered trademarks of SiriusXM Satellite Radio, Inc.; iHeart is a registered trademark of Clear Channel.
PLEASE REVIEW THESE IMPORTANT DISCLOSURES.
Subaru of America, Inc. reserves the right to make changes at any time without notice or obligation to the information contained on this Internet site, prices, incentive programs, specifications, equipment, colors, materials, product illustrations and to change or discontinue models. All prices are based upon Manufacturer's Suggested Retail Prices (""MSRP"") in U.S. dollars (unless otherwise indicated) and exclude taxes, title fees, licensing, options and destination charges unless specifically included. Retailers are independent businesses and are free to set their own retail prices. All information contained at this Internet site is intended for the USA market only.
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