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We'd like to show you nearby Subaru retailers, special offers, pricing, and vehicle inventory that are available in your area.
Outback
Starting at $26,795*
MPG Up to 33/26**
Forester
Starting at $24,795*
MPG Up to 33/26**
Impreza
Starting at $18,795*
MPG Up to 36/28**
Crosstrek
Starting at $22,245*
MPG Up to 34/27**
Legacy
Starting at $22,895*
MPG Up to 35/27**
Ascent
Starting at $32,295*
MPG Up to 27/21**
Crosstrek Hybrid
Starting at $35,345*
MPGe Up to 90**
WRX
Starting at $27,495*
MPG Up to 27/21**
BRZ
Starting at $28,845*
MPG Up to 33/24**
STI
Vehicle Lineup
We'd like to show you nearby Subaru retailers, special offers, pricing, and vehicle inventory that are available in your area.
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Starting at
$26,795 MSRPUp to
33/26 MPG Hwy/CityOutback Onyx Edition XT shown
Starting at
$24,795 MSRPUp to
33/26 MPG Hwy/CityForester Sport shown
Starting at
$18,795 MSRPUp to
36/28 MPG Hwy/CityImpreza Sport 5-door shown
Starting at
$22,245 MSRPUp to
34/27 MPG Hwy/CityCrosstrek Sport Shown
Starting at
$22,895 MSRPUp to
35/27 MPG Hwy/CityLegacy Limited shown
Starting at
$32,295 MSRPUp to
27/21 MPG Hwy/CityAscent Touring shown
Starting at
$35,345 MSRPUp to
90 MPGeCrosstrek Hybrid Shown
Starting at
$27,495 MSRPUp to
27/21 MPG Hwy/CityWRX Limited Shown
Starting at
$28,845 MSRPUp to
33/24 MPG Hwy/CityBRZ tS Shown
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– Enhancing the Subaru Brand with the Aim to Become “a Compelling Company with a Strong Market Presence” –
Tokyo, Japan - Fuji Heavy Industries Ltd. (FHI; Head Office: Shibuya-ku, Tokyo; President & CEO: Yasuyuki Yoshinaga) today held an extraordinary meeting of its Board of Directors and resolved to change its company name to SUBARU Corporation with effect from April 1, 2017 (tentative date). Implementation of the name change is subject to shareholder approval for amendments to the Company’s Articles of Incorporation at the 85th General Meeting of Shareholders scheduled for June 28, 2016.
The origins of FHI date back to the foundation of the Aircraft Research Laboratory (later to become Nakajima Aircraft Co., Ltd.) in 1917. After going through a number of reorganizations, FHI was established under its current name in 1953. Since then, the Company has expanded its businesses ranging from aerospace and industrial products segments to its primary business of Subaru automobiles which began with the introduction of the Subaru 360 minicar in 1958.
Today, the Subaru automotive business operates in more than 90 countries worldwide and continues to achieve strong growth thanks to the support of its customers around the globe. For the fiscal year ending March 2017, Subaru projects its global vehicle sales to exceed one million units (1,050,000 units on a consolidated basis) for the first time in its history.
In its mid-term management vision “Prominence 2020” announced in May 2014, FHI set a corporate vision for 2020 of being “a high-quality company that is not big in size but has distinctive strength”. To this end, the Company is focusing on two initiatives: enhancing the Subaru brand and building a strong business structure.
FHI is taking the opportunity of the 100th anniversary of the 1917 founding of Nakajima Aircraft to change its long-familiar company name and unify it with its brand name. The purpose of this shift is to further accelerate our efforts to enhance the Subaru brand and achieve even greater growth for Subaru as a distinctive global brand in the automotive and aerospace industries.
Under our new company name, we will continue to seek sustainable growth by offering Subaru’s distinctive value of “Enjoyment and Peace of Mind” to customers worldwide, pursuant to our management philosophy of aiming to be “a compelling company with a strong market presence built upon its customer-first principle”.
Brief History of Fuji Heavy Industries Ltd.
· 1917: Chikuhei Nakajima establishes the Aircraft Research Laboratory.
· 1918: The Aircraft Research Laboratory renamed the Nakajima Aircraft Factory (then incorporated as Nakajima Aircraft Co., Ltd. in 1931).
· 1945: Nakajima Aircraft Co., Ltd. reorganized as Fuji Sangyo Co., Ltd., switching from aircraft manufacturing to production of civilian goods.
· 1950: In accordance with the Enterprise Reorganization Act, Fuji Sangyo Co., Ltd. split into 12 companies, including Fuji Kogyo, Fuji Jidosha Kogyo, and Utsunomiya Sharyo.
· 1953: Five of the 12 companies, including Fuji Kogyo, contribute capital to establish Fuji Heavy Industries Ltd. (FHI acquires and merges with the five companies in 1955).
Origin of the Subaru Name
Subaru is a Japanese name for the Pleiades star cluster. Subaru was the first brand to use a Japanese name for its vehicles. The name symbolizes the unity of the six companies related to Nakajima Aircraft that merged to form Fuji Heavy Industries.
© Subaru of America, Inc. Use of this site signifies your acceptance of the Terms & Conditions
* Manufacturer's suggested retail price does not include destination and delivery charges, tax, title and registration fees. Destination and delivery includes handling and inland freight fees and may vary in some states. Prices, specifications, options, features and models subject to change without notice.
** EPA-estimated fuel economy. Actual mileage may vary. For Crosstrek Hybrid, EPA-estimated MPG equivalent on a full battery charge. Actual mileage will vary.
***Limited warranties are contingent on age and mileage. Whatever comes first concludes the warranty.
‡$1 helps provide at least 10 meals secured by Feeding America on behalf of local member food banks.
^Now through February 1, 2021 get 0% APR Financing for 63 months on all new 2021 Ascent, Impreza, Legacy and Outback Models. No down payment required. Monthly payment of $15.87 per $1,000 financed. Offer may vary by location. Other rates and payment terms available. Cannot be combined with any other coupon, direct/email offer or promotional offer unless allowed by that offer. Financing for well-qualified applicants only. Length of contract is limited. Subject to credit approval, vehicle insurance approval and vehicle availability. See participating retailers for details. Must take delivery from retailer stock by February 1, 2021.
Subaru has the utmost respect for the environment and is a proud partner of Leave No Trace. Care was taken not to harm the environment when taking this photo.
Subaru, SUBARU BOXER, BRZ, Forester, Impreza, Legacy, Outback, STI, Tribeca, WRX, XV Crosstrek, EyeSight and STARLINK are registered trademarks.
iPod and iPad are registered trademarks of Apple Inc.; Brembo is a registered trademark of Freni Brembo S.p.A.; Alcantara is a registered trademark of Alcantara S.p.A and Alcantara is produced by Toray Group.; Ultrasuede® is a registered trademark of Toray Industries, Inc.; TORSEN is a registered trademark of JTEKT Corporation.; BBS is a registered trademark of BBS Kraftfahrzeugtechnik AG.; Bluetooth is a registered trademark of Bluetooth SIG, Inc.; HomeLink® and the HomeLink® house icon are registered trademarks of Gentex Corporation.; Aha and Harman Kardon are a registered trademarks of Harman International Industries, Inc.; Android is a trademark of Google Inc.; HD Radio is a registered trademark of iBiquity Digital Corporation.; Pandora is a registered trademark of Pandora Media, Inc.; SiriusXM and SiriusXM NavTraffic are registered trademarks of SiriusXM Satellite Radio, Inc.; iHeart is a registered trademark of Clear Channel.
PLEASE REVIEW THESE IMPORTANT DISCLOSURES.
Subaru of America, Inc. reserves the right to make changes at any time without notice or obligation to the information contained on this Internet site, prices, incentive programs, specifications, equipment, colors, materials, product illustrations and to change or discontinue models. All prices are based upon Manufacturer's Suggested Retail Prices (""MSRP"") in U.S. dollars (unless otherwise indicated) and exclude taxes, title fees, licensing, options and destination charges unless specifically included. Retailers are independent businesses and are free to set their own retail prices. All information contained at this Internet site is intended for the USA market only.
* Manufacturer's suggested retail price does not include destination and delivery charges, tax, title and registration fees. Destination and delivery includes handling and inland freight fees and may vary in some states. Prices, specifications, options, features and models subject to change without notice.
** EPA-estimated fuel economy. Actual mileage may vary. For Crosstrek Hybrid, EPA-estimated MPG equivalent on a full battery charge. Actual mileage will vary.
‡$1 helps provide at least 10 meals secured by Feeding America on behalf of local member food banks.
***Limited warranties are contingent on age and mileage. Whatever comes first concludes the warranty.
^Now through February 1, 2021 get 0% APR Financing for 63 months on all new 2021 Ascent, Impreza, Legacy and Outback Models. No down payment required. Monthly payment of $15.87 per $1,000 financed. Offer may vary by location. Other rates and payment terms available. Cannot be combined with any other coupon, direct/email offer or promotional offer unless allowed by that offer. Financing for well-qualified applicants only. Length of contract is limited. Subject to credit approval, vehicle insurance approval and vehicle availability. See participating retailers for details. Must take delivery from retailer stock by February 1, 2021.
Subaru has the utmost respect for the environment and is a proud partner of Leave No Trace. Care was taken not to harm the environment when taking this photo.
Subaru, SUBARU BOXER, BRZ, Forester, Impreza, Legacy, Outback, STI, Tribeca, WRX, XV Crosstrek, EyeSight and STARLINK are registered trademarks.
iPod and iPad are registered trademarks of Apple Inc.; Brembo is a registered trademark of Freni Brembo S.p.A.; Alcantara is a registered trademark of Alcantara S.p.A and Alcantara is produced by Toray Group.; Ultrasuede® is a registered trademark of Toray Industries, Inc.; TORSEN is a registered trademark of JTEKT Corporation.; BBS is a registered trademark of BBS Kraftfahrzeugtechnik AG.; Bluetooth is a registered trademark of Bluetooth SIG, Inc.; HomeLink® and the HomeLink® house icon are registered trademarks of Gentex Corporation.; Aha and Harman Kardon are a registered trademarks of Harman International Industries, Inc.; Android is a trademark of Google Inc.; HD Radio is a registered trademark of iBiquity Digital Corporation.; Pandora is a registered trademark of Pandora Media, Inc.; SiriusXM and SiriusXM NavTraffic are registered trademarks of SiriusXM Satellite Radio, Inc.; iHeart is a registered trademark of Clear Channel.
PLEASE REVIEW THESE IMPORTANT DISCLOSURES.
Subaru of America, Inc. reserves the right to make changes at any time without notice or obligation to the information contained on this Internet site, prices, incentive programs, specifications, equipment, colors, materials, product illustrations and to change or discontinue models. All prices are based upon Manufacturer's Suggested Retail Prices (""MSRP"") in U.S. dollars (unless otherwise indicated) and exclude taxes, title fees, licensing, options and destination charges unless specifically included. Retailers are independent businesses and are free to set their own retail prices. All information contained at this Internet site is intended for the USA market only.
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