Subaru News

Subaru Sponsors 2012 Men's Health Urbanathlon® & Festival

- Subaru selects the unique, urban endurance race to showcase all-new 2013 XV Crosstrek

- Race series kicks off Oct. 13 in Chicago with stops in New York and San Francisco this fall

CHERRY HILL, N.J., Oct. 12, 2012 -- Subaru of America, Inc. has signed on as exclusive automotive sponsor of the 2012 Men's Health Urbanathlon® & Festival. This unique, 9.5-11 mile competition combines traditional road race elements with rigorous obstacles and sets them against a backdrop of iconic city landmarks.

"Urbanathlon fans are the ultimate adventure seekers so we knew this race series would perfect for introducing the ready-for-anything 2013 Subaru XV Crosstrek," said Tim Tagye, Subaru sponsorship and promotions manager. "The all-new XV Crosstrek is the most efficient all-wheel drive compact SUV in America. Its no-compromise versatility supports active lifestyles in any environment; we are excited to showcase it amongst these amazing urban athletes."

This is the seventh annual signature Urbanathlon event produced by Men's Health, the world's largest men's magazine. Highlights of this year's rigorous and demanding courses include: Stair climbs in Soldier Field (Chicago), Citi Field and Arthur Ashe Stadium (New York), AT&T Park (San Francisco), tire stutter-stepping, climbing over marine hurdles, over-under traffic barricade obstacles, traversing monkey bars, taxi cab hurdles, scaling a bus, and crawling under the Subaru XV Crosstrek obstacle before heading to the 8-foot wall at the finish lines.

Subaru owners receive VIP packet pick-up and priority parking at Chicago and New York events. The car-maker will also hold a push-up contest and Trek bicycle raffle at each location. The events are free and open to the public.

  • The Chicago race will begin at 7:15am CST, Saturday, October 13 at Soldier Field.
  • The New York race will begin at 7:50am EST, Saturday, October 27 at Citi Field.
  • The San Francisco race will begin at 7:50am PST, Sunday, November 18 at Fisherman's Wharf.

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About Subaru of America, Inc.

Subaru of America, Inc. is a wholly owned subsidiary of Fuji Heavy Industries Ltd. of Japan. Headquartered in Cherry Hill, N.J., the company markets and distributes Subaru Symmetrical All-Wheel Drive vehicles, parts and accessories through a network of more than 600 dealers across the United States. All Subaru products are manufactured in zero-landfill production plants and Subaru of Indiana Automotive Inc. is the only U.S. automobile production plant to be designated a backyard wildlife habitat by the National Wildlife Federation.