Subaru News

Subaru of America, Inc. Reports Record February Sales

February marks third consecutive month of record sales for the brand

Impreza, Legacy and Outback models also shatter previous month sales records

CHERRY HILL, N.J., March 1, 2012 -- Subaru of America, Inc. today reported record sales for February 2012 totaling 25,374 vehicles, a 17 percent gain over February 2011.  The company also reported year-to-date sales of 25,374, a 19 percent gain over prior year.

"January and February sales represent the best start to a calendar year in Subaru history," said Thomas J. Doll, executive vice president and COO, Subaru of America, Inc.  "We are coming off of record-breaking sales in 2011 and thrilled to see this trend continue into 2012."

The all-new Impreza was up 12 percent in February and recorded the best month in its history.  Legacy and Outback also celebrated record-breaking monthly sales and double-digit gains over February 2011.

March Record Report

"We have seen tremendous growth in models such as Outback and Legacy, as well as the newly-introduced 2012 Impreza," said Bill Cyphers, senior vice president of sales, Subaru of America, Inc.  "We anticipate similar momentum throughout the year as we launch the new BRZ sports car and XV Crosstrek, an exciting new small SUV vehicle."

"Another month of historic sales is a true testament to consumer demand for our product.  This demand also means we are well-positioned for another record sales year," added Doll.