Subaru News

Subaru of America Reports September 2011 Sales

Legacy up 11% Year-to-Date, Outback up 12%

CHERRY HILL, N.J., Oct. 3, 2011 -- Subaru of America, Inc. today announced September 2011 sales of 20,934 and sales of 195,550 year-to-date.

Consumer demand for Subaru products remains at an all time high; however recent sales have been affected due to supply restrictions and lowest-ever dealer inventory following the Japanese tsunami.  Production levels at Subaru factories have now fully recovered and the company expects sales numbers to reach new heights in the coming months as the company returns to its record setting pre-tsunami levels.

"We are extremely pleased to break 20,000 sales again this month, despite inventory constraints," said Thomas J. Doll, executive vice president and chief operating officer, Subaru of America, Inc.  "This momentum positions us well for a successful introduction of the all-new 2012 Impreza, which will hit dealer showrooms later this year."

"Legacy and Outback continue to experience solid gains with year-to-date increases of 11 percent and 12 percent, respectively," said Bill Cyphers, senior vice president, sales, Subaru of America, Inc.  "We expect this trend will continue as we rebuild inventory."