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Outback
Starting at $26,795*
MPG Up to 33/26**
Forester
Starting at $24,795*
MPG Up to 33/26**
Impreza
Starting at $18,795*
MPG Up to 36/28**
Crosstrek
Starting at $22,245*
MPG Up to 34/27**
Legacy
Starting at $22,895*
MPG Up to 35/27**
Ascent
Starting at $32,295*
MPG Up to 27/21**
Crosstrek Hybrid
Starting at $35,345*
MPGe Up to 90**
WRX
Starting at $27,495*
MPG Up to 27/21**
BRZ
Starting at $28,845*
MPG Up to 33/24**
STI
Vehicle Lineup
We'd like to show you nearby Subaru retailers, special offers, pricing, and vehicle inventory that are available in your area.
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Starting at
$26,795 MSRPUp to
33/26 MPG Hwy/CityOutback Onyx Edition XT shown
Starting at
$24,795 MSRPUp to
33/26 MPG Hwy/CityForester Sport shown
Starting at
$18,795 MSRPUp to
36/28 MPG Hwy/CityImpreza Sport 5-door shown
Starting at
$22,245 MSRPUp to
34/27 MPG Hwy/CityCrosstrek Sport Shown
Starting at
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35/27 MPG Hwy/CityLegacy Limited shown
Starting at
$32,295 MSRPUp to
27/21 MPG Hwy/CityAscent Touring shown
Starting at
$35,345 MSRPUp to
90 MPGeCrosstrek Hybrid Shown
Starting at
$27,495 MSRPUp to
27/21 MPG Hwy/CityWRX Limited Shown
Starting at
$28,845 MSRPUp to
33/24 MPG Hwy/CityBRZ tS Shown
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Cherry Hill NJ, September 30, 2009 -- Subaru of America, Inc. has debuted a unique communication to support the launch of the company's 2010 Subaru Outback. The work features an infomercial on Outback detergent and a spokes skunk.
The infomercial, showing on www.outbackdetergent.com, is a parody of the advertising usually seen on retail selling television channels and highlights the ways owners of the all-wheel drive Subaru Outback use their vehicle to its fullest capabilities, and get dirty as they lead their active lives. With a wink to the prowess of many home shopping channel products, the spot shows how Outback detergent can remove even the toughest of stains in an amazingly short time. Listing its powers, Outback detergent promises to rid clothes of: cricket foam, pond scum, tree sap, squirrel residue, fish xslime, volcanic ash, musk, raccoon prints, Russian dressing and aggressive perspiration. Visitors to the website can discover how to obtain their own bottle of the uniquely-formulated, environmentally-friendly detergent from their local Subaru dealer.
"Stinky" the spokes skunk was hired to bring a touch of the great outdoors to the commercial. Speaking from his studio trailer after filming, Stinky said: "I was thrilled to work with such a great outdoors brand as Subaru. There aren't too many roles for a working cartoon skunk since the days of the great Le Pew, so when this role came up I leapt at it. I am used to seeing Subarus on the trailheads where I live so I felt very at home with the brand. I hope to have the chance to work with Subaru again as long as I can work on controlling my scenting."
Coined as disruption marketing and developed by Subaru of America's agency of record, Carmichael Lynch of Minn., the infomercial is designed to expand the reach of the brand and will run in stores, on-air, on www.subaru.com and in targeted direct communication.
Kevin Mayer, director of marketing for Subaru said,"We wanted to extend the brand's reach while highlighting the core values of Subaru and also the Outback model. We have put in a lot of groundwork to significantly increase the consumer awareness of Subaru over the past 18 months and we are now taking this opportunity to break out and enjoy the brand's breadth a little bit, while at the same time getting our message across. We'd also like to reassure Stinky that his scenting wasn't too much of an issue during filming -- nothing that white vinegar and a mop couldn't fix anyway."
The website, www.outbackdetergent.com, also features "advice" from Stinky on stain removal and the formula for the wonder-detergent.
Stinky's voice coach was celebrated animation voiceover artist Billy West of Futurama and Ren and Stimpy fame. His wardrobe artist and stylist was J.J. Sedelmaier, animator for Saturday Night Live.
The company has enjoyed sales success with its new 2010 Legacy and Outback models, was the only full-line manufacturer to post a sales increase in 2008 and continues to be one of the few to do so for 2009, posting an all-time sales record in August.
About Subaru of America,
Inc.
Subaru of America, Inc. is a wholly owned subsidiary of Fuji Heavy Industries Ltd. of Japan. Headquartered
in Cherry Hill, N.J., the company markets and distributes Subaru Symmetrical All-Wheel Drive vehicles, parts and accessories
through a network of approximately 600 dealers across the United States. Subaru boasts the most fuel efficient line-up
of all-wheel drive products sold in the market today based on Environmental Protection Agency (EPA) fuel economy standards.
All Subaru products are manufactured in zero- landfill production plants and Subaru of Indiana Automotive Inc. is the
only U.S. automobile production plant to be designated a backyard wildlife Habitat by the National Wildlife Federation.
© Subaru of America, Inc. Use of this site signifies your acceptance of the Terms & Conditions
* Manufacturer's suggested retail price does not include destination and delivery charges, tax, title and registration fees. Destination and delivery includes handling and inland freight fees and may vary in some states. Prices, specifications, options, features and models subject to change without notice.
** EPA-estimated fuel economy. Actual mileage may vary. For Crosstrek Hybrid, EPA-estimated MPG equivalent on a full battery charge. Actual mileage will vary.
***Limited warranties are contingent on age and mileage. Whatever comes first concludes the warranty.
‡$1 helps provide at least 10 meals secured by Feeding America on behalf of local member food banks.
^Now through February 1, 2021 get 0% APR Financing for 63 months on all new 2021 Ascent, Impreza, Legacy and Outback Models. No down payment required. Monthly payment of $15.87 per $1,000 financed. Offer may vary by location. Other rates and payment terms available. Cannot be combined with any other coupon, direct/email offer or promotional offer unless allowed by that offer. Financing for well-qualified applicants only. Length of contract is limited. Subject to credit approval, vehicle insurance approval and vehicle availability. See participating retailers for details. Must take delivery from retailer stock by February 1, 2021.
Subaru has the utmost respect for the environment and is a proud partner of Leave No Trace. Care was taken not to harm the environment when taking this photo.
Subaru, SUBARU BOXER, BRZ, Forester, Impreza, Legacy, Outback, STI, Tribeca, WRX, XV Crosstrek, EyeSight and STARLINK are registered trademarks.
iPod and iPad are registered trademarks of Apple Inc.; Brembo is a registered trademark of Freni Brembo S.p.A.; Alcantara is a registered trademark of Alcantara S.p.A and Alcantara is produced by Toray Group.; Ultrasuede® is a registered trademark of Toray Industries, Inc.; TORSEN is a registered trademark of JTEKT Corporation.; BBS is a registered trademark of BBS Kraftfahrzeugtechnik AG.; Bluetooth is a registered trademark of Bluetooth SIG, Inc.; HomeLink® and the HomeLink® house icon are registered trademarks of Gentex Corporation.; Aha and Harman Kardon are a registered trademarks of Harman International Industries, Inc.; Android is a trademark of Google Inc.; HD Radio is a registered trademark of iBiquity Digital Corporation.; Pandora is a registered trademark of Pandora Media, Inc.; SiriusXM and SiriusXM NavTraffic are registered trademarks of SiriusXM Satellite Radio, Inc.; iHeart is a registered trademark of Clear Channel.
PLEASE REVIEW THESE IMPORTANT DISCLOSURES.
Subaru of America, Inc. reserves the right to make changes at any time without notice or obligation to the information contained on this Internet site, prices, incentive programs, specifications, equipment, colors, materials, product illustrations and to change or discontinue models. All prices are based upon Manufacturer's Suggested Retail Prices (""MSRP"") in U.S. dollars (unless otherwise indicated) and exclude taxes, title fees, licensing, options and destination charges unless specifically included. Retailers are independent businesses and are free to set their own retail prices. All information contained at this Internet site is intended for the USA market only.
* Manufacturer's suggested retail price does not include destination and delivery charges, tax, title and registration fees. Destination and delivery includes handling and inland freight fees and may vary in some states. Prices, specifications, options, features and models subject to change without notice.
** EPA-estimated fuel economy. Actual mileage may vary. For Crosstrek Hybrid, EPA-estimated MPG equivalent on a full battery charge. Actual mileage will vary.
‡$1 helps provide at least 10 meals secured by Feeding America on behalf of local member food banks.
***Limited warranties are contingent on age and mileage. Whatever comes first concludes the warranty.
^Now through February 1, 2021 get 0% APR Financing for 63 months on all new 2021 Ascent, Impreza, Legacy and Outback Models. No down payment required. Monthly payment of $15.87 per $1,000 financed. Offer may vary by location. Other rates and payment terms available. Cannot be combined with any other coupon, direct/email offer or promotional offer unless allowed by that offer. Financing for well-qualified applicants only. Length of contract is limited. Subject to credit approval, vehicle insurance approval and vehicle availability. See participating retailers for details. Must take delivery from retailer stock by February 1, 2021.
Subaru has the utmost respect for the environment and is a proud partner of Leave No Trace. Care was taken not to harm the environment when taking this photo.
Subaru, SUBARU BOXER, BRZ, Forester, Impreza, Legacy, Outback, STI, Tribeca, WRX, XV Crosstrek, EyeSight and STARLINK are registered trademarks.
iPod and iPad are registered trademarks of Apple Inc.; Brembo is a registered trademark of Freni Brembo S.p.A.; Alcantara is a registered trademark of Alcantara S.p.A and Alcantara is produced by Toray Group.; Ultrasuede® is a registered trademark of Toray Industries, Inc.; TORSEN is a registered trademark of JTEKT Corporation.; BBS is a registered trademark of BBS Kraftfahrzeugtechnik AG.; Bluetooth is a registered trademark of Bluetooth SIG, Inc.; HomeLink® and the HomeLink® house icon are registered trademarks of Gentex Corporation.; Aha and Harman Kardon are a registered trademarks of Harman International Industries, Inc.; Android is a trademark of Google Inc.; HD Radio is a registered trademark of iBiquity Digital Corporation.; Pandora is a registered trademark of Pandora Media, Inc.; SiriusXM and SiriusXM NavTraffic are registered trademarks of SiriusXM Satellite Radio, Inc.; iHeart is a registered trademark of Clear Channel.
PLEASE REVIEW THESE IMPORTANT DISCLOSURES.
Subaru of America, Inc. reserves the right to make changes at any time without notice or obligation to the information contained on this Internet site, prices, incentive programs, specifications, equipment, colors, materials, product illustrations and to change or discontinue models. All prices are based upon Manufacturer's Suggested Retail Prices (""MSRP"") in U.S. dollars (unless otherwise indicated) and exclude taxes, title fees, licensing, options and destination charges unless specifically included. Retailers are independent businesses and are free to set their own retail prices. All information contained at this Internet site is intended for the USA market only.
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