Subaru News

Subaru of America, Inc. reports positive sales for September

Redesigned 2010 Subaru Outback and Legacy models keep momentum going

Cherry Hill NJ, October 1, 2009 -- Showing no slow down in momentum for car maker, Subaru of America, Inc., the company announced today that it had yet another sales increase for the month of September. The company attributes its continuing success to strong sales for the newly redesigned 2010 Subaru Outback and Legacy models.

The company sold 14,593 units in September 2009 versus 14,491 units in September 2008, resulting in a 1-percent gain year-over-year and a 10-percent gain year-to-date with 158,421 units sold in 2009 versus 143,789 units sold in 2008.

Sales for the Subaru Outback for the month of September were up 63-percent, while sales for the Subaru Legacy were up 24-percent.

"This has been a breakout year for us in terms of brand awareness and consistent sales success," said Tim Colbeck, senior vice president of sales, Subaru of America, Inc. "We are in the midst of a successful launch of 2010 Subaru Outback and Legacy models, which along with our Forester, are helping us buck the industry trends. We are on a record sales pace and I am confident that we will continue to be considered a top choice among car buyers."

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"We are pleased with the efficiency that our retailers displayed in September as we were able to maintain sales even with low levels of inventory," said Thomas J. Doll, executive vice president and COO, Subaru of America, Inc.

About Subaru of America, Inc.
Subaru of America, Inc. is a wholly owned subsidiary of Fuji Heavy Industries Ltd. of Japan. Headquartered in Cherry Hill, N.J., the company markets and distributes Subaru Symmetrical All-Wheel Drive vehicles, parts and accessories through a network of approximately 600 dealers across the United States. Subaru boasts the most fuel-efficient line-up of all-wheel drive products sold in the market today based on Environmental Protection Agency (EPA) fuel economy standards. All Subaru products are manufactured in zero-landfill production plants and Subaru of Indiana Automotive Inc. is the only U.S. automobile production plant to be designated a backyard wildlife habitat by the National Wildlife Federation.