Adventure Seekers Drive into Summer with "Subaru Guide to Everything"

- Subaru, in partnership with Lonely Planet, launches interactive social guidebook on Facebook


- The Guidebook for the road less traveled will live as a Facebook tab and mobile application


CHERRY HILL, N.J., June 13, 2012 -- Subaru of America has announced the launch of its social guidebook, "Subaru Guide to Everything."  The "Subaru Guide to Everything" will serve as a place where owners can share their favorite sites and activities with the world.  Owners and Subaru fans can add and browse their favorite hikes, campgrounds, dog parks, sites, bike trails and restaurants.

"Subaru owners are adventurers. So we are asking them to help write the greatest social guidebook ever written," said Subaru of America Chief Marketing Officer, Dean Evans.

Subaru, the manufacturer of popular all-wheel drive vehicles, has partnered with Lonely Planet to produce a pre-populated guide with 250 Subaru-exclusive reviews. Subaru owners and fans can learn of new adventures and share their own personal stories and reviews with a worldwide social community. The Guide will be updated in real time as owners add their experiential contributions. The campaign is being produced for Subaru by Carmichael Lynch, creative agency of record for the automaker.

"The Subaru Guide to Everything gives owners a way to participate and engage with the brand. By leveraging our enthusiastic Facebook community, the Guide enables sharing with other like-minded individuals as well," said Alan Bethke, director of marketing communications for Subaru of America. "This is not a guidebook for the glove box; it is a highly-mobile, social resource for the adventurer on-the-go."

Subaru of America, Inc. Breaks May Sales Record

May marks sixth consecutive month of sales gains for the brand


May sales increase more than 48 percent


Year-to-date sales for the brand are up 22 percent


CHERRY HILL, N.J., June 1, 2012 -- Subaru of America, Inc. today reported record sales for May 2012 of 29,724 vehicles, a 48 percent gain over May 2011.  The company also reported year-to-date sales of 136,602, a 22 percent gain over prior year.

The all-new Impreza continues to achieve triple-digit sales gains.  May Impreza sales are up more than 235 percent over May 2011; year-to-date sales represent a 170 percent gain over 2011.

"Strong demand and a great product lineup are driving record sales for Subaru," said Thomas J. Doll, executive vice president and COO, Subaru of America, Inc.  "Demand for the newly-introduced Impreza has far exceeded expectations.  With new product launches just around the corner, we know the upward sales trend will continue throughout the year."

May Sales Record

"May marked the much-anticipated arrival of the new BRZ sports car and a resultant spike in showroom traffic," said Bill Cyphers, senior vice president of sales, Subaru of America, Inc.  "We anticipate similar enthusiasm for the new XV Crosstrek, our exciting small crossover vehicle, when it arrives at dealerships later this year."

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