Subaru Unveils “SUBARU BRZ”

Tokyo, November 30, 2011 - Fuji Heavy Industries Ltd. (FHI), the maker of Subaru automobiles, announced its world premiere of “SUBARU BRZ (display model)” at the 42nd Tokyo Motor Show 2011. (Open to public from December 3 to 11 at Tokyo Big Sight)

SUBARU BRZ is a rear-wheel drive sports car featuring the Horizontally-Opposed Boxer engine. It was developed as a joint-project between Subaru and Toyota Motor Corporation, to bring to the world a sports car with superior steering response and driving pleasure that everyone can experience. The Subaru Boxer engine in the BRZ was positioned even lower than other Subaru models so that the BRZ has one of the lowest possible centers of gravity s on the market today. This low center of gravity produces astonishing handling character and combined with a light-weight chassis BRZ realizes Subaru’s aim for “Pure Handling Delight” -- the driving experience taken to a new level.

Major Features

Concept

The product concept of BRZ is “Pure Handling Delight.” The Horizontally-Opposed Boxer engine has inherent qualities of low center of gravity, lightweight, and compactness. These attributes are maximized by placing this engine even lower and closer to the center of the chassis. These factors contributed to BRZ’s low center of gravity -one of the lowest possible. The BRZ is a fun sports car that any driver can enjoy driving with peace of mind.

Design

  • “Ultra-low Center of Gravity Package”

The BRZ has a low-mounted Boxer engine on a specially designed sub-frame that forms an “ultra-low center of gravity package”. With this arrangement, BRZ achieved a low driving position typical of a sports car. Overall height of BRZ is 1,300 mm and it has a wide and low body of a stylish coupe at 1775mm. Yet, it allows for 2+2 seating and a trunk with ample space. Not only is the BRZ a sports car, but it can also be a suitable partner for long tours with its unexpected utility.

  • Exterior

Subaru aimed for a sports car design that instinctively conveys the car’s fun-to-drive character. In addition, it was detailed to be instantly recognizable as a Subaru.

- Front fascia

The “ultra-low center of gravity package” also allowed a low hood design. This low hood and bulging front fenders raise expectations for the BRZ’s drivability. Also, to communicate the Subaru identity the Subaru six-star ornament, headlights and hexagon lower grille follow the Subaru design motif common across new Subaru models.

- Side

The low center of gravity enhances BRZ’s sensuous beauty with its shapely fender flares. The aesthetic beauty is combined with functional beauty that advances aerodynamics through such areas as the C-pillar shape, rear glass inclination, trunk lid layout. As would be expected from a sports car, the front and rear overhangs were shortened to express the BRZ’s liveliness. The front fender is accentuated with a distinctive garnish.

- Rear fascia

The projecting rear wheel arches sit by way of contrast to the compact cabin and emphasizes the beauty of the BRZ’s rear view.

  • Interior

Details were carefully designed to allow a new level of fun-to-drive experience in which the driver and vehicle become one.

- The steering wheel was made smaller to achieve sports car maneuverability.

- A tachometer with digitally displayed speedometer is placed in the center of the gauges so that the driver can instantly see information without diverting attention from the road.

- Bespoke sports car seats were designed to hold the driver and passenger and feature lowered sitting positions to match the “ultra-low center of gravity package”.

Mechanisms
  • Engine

Making full use of the design concept of the new-generation Boxer engine, the newly developed engine made exclusively for the BRZ is highly efficient with superior output and environmental friendliness. It realizes an exhilarating high revving nature of a naturally aspirated sports engine.

- It has square bore and stroke of 86 X 86 mm.

- Due to the joint development with Toyota Motor Corporation, Toyota’s direct injection and port injection technology “D-4S” was incorporated in the BRZ’s power unit.

- To achieve the “ultra-low center of gravity package”, the engine as a whole has been made more compact by such means as adopting the shorter intake manifold and the shallower oil pan.

  • Transmission

The joy of sports car driving was realized through a transmission that focuses on shift feel and response.

- The 6-speed MT employs a short stroke shift lever. The lever was optimized in rigidity, shift quality and weight application in its pursuit of a superb shift feel.

- The 6-speed AT has “S mode” for better shifting response and “M mode” for optional shifting. Also, with the paddle shift and downshifting blipping control, this model can respond faithfully to the driver’s inputs.

  • Body

The lightweight yet highly-rigid body was developed exclusively to maximize the advantages of the “ultra-low center of gravity package”.

- Low center of gravity and low driving position were achieved by the perimeter type body frame layout.

- The body has a rigid and durable frame structure that also works in balance with the vehicle’s light-weight. The rigidity is optimized for high drivability and appropriate durability is maintained for collision safety.

- High tensile steel was used in the body to contribute to weight reduction. Effective use of this material in the upper structure of the BRZ contributed to its low center of gravity.

- The front hood employs aluminum for lightness. The structure was fine-tuned for a low styling that also improves pedestrian protection performance.

  • Chassis

Excellent maneuverability and stability of the “ultra-low center of gravity package” offers direct and sharp response to steering and enhances driver’s connection to the car

- The front suspension employs struts for light-weight and high rigidity, while a double wishbone layout is adopted at the rear for better shock absorption.

- To gain a low front hood from the “ultra-low center of gravity package”, the front strut mount was lowered while maintaining the stroke.

- The tires are 215/45R17 combined with lightweight and highly rigid aluminum wheels.

- All models are equipped with electronic stability control to provide both driving pleasure and safety.


Major Specifications
Subaru Image

Subaru Kicks Off Fourth Annual "Share the Love" Event

This year's "Share the Love" event to take place in dealerships and on Facebook


Subaru to donate $250 for every new Subaru vehicle sold or leased between November 19 and January 3; up to $5 million in total support


Carmaker will also contribute up to $250,000 to designated charities via Facebook community votes


Subaru has donated nearly $15 million to charitable causes since program inception


Cherry Hill, N.J., November 18, 2011. Subaru of America kicks off its fourth annual "Share the Love" event Saturday, November 19.  This year's campaign features five charitable beneficiaries and even more love, thanks to support from the Facebook community.

Subaru will donate $250 for every new Subaru vehicle sold or leased from November 19, 2011 through January 3, 2012 to one of the following five charities: American Forests, the ASPCA®, Make-A-Wish Foundation®, Meals On Wheels Association of America and Special Olympics.

Subaru also is inviting the Facebook community to allocate up to $250,000 in additional support to the five charities. Facebook users can participate by visiting the "Share the Love Charities" tab on the Subaru of America Facebook page. Within the tab, users are able to select one of the five charities participating in the event and submit their vote for that charity to receive a $1 donation from Subaru. Upon submitting their vote, participants may share the experience with friends and view what percentage of votes their charity has received.

"Share the Love is rooted in our commitment to our customers and the causes they care about the most," said Alan Bethke, director, marketing communications, Subaru of America. "We are pleased to continue the program for a fourth year and are excited about the expansion to the Facebook community."

2011 "Share the Love" Charitable Beneficiaries Facebook community voters and consumers who purchase or lease a new Subaru vehicle during this year's event can designate donations to any of the following organizations:

  • American Forests: restores and protects rural and urban forests worldwide. It is the oldest national conservation nonprofit in the country and the only one focused exclusively on forests.
  • The ASPCA® (The American Society for the Prevention of Cruelty to Animals®): works to rescue animals from abuse, pass humane laws and share resources with shelters across the country.
  • Make-A-Wish Foundation: grants the wishes of children with life-threatening medical conditions. It has granted more than 212,000 wishes in the United States since 1980.
  • Meals On Wheels Association of America: provides national leadership to end senior hunger, offering home-delivered-meal services to people in need.
  • Special Olympics: provides year-round sports and athletic competition in a variety of Olympic-type sports for children and adults with intellectual disabilities.

American Forests "We're honored to be part of the Subaru 'Share the Love' event," says Scott Steen, CEO of American Forests. "Forests are not only beautiful, they are also critical for the health of the planet.  Subaru customers who care about the environment can offset their vehicle's lifetime carbon emissions when they choose to support American Forests. For every $250 donation, we will plant 200 trees in restoration projects across the country."

The ASPCA®"Thanks to programs like this, the ASPCA is able to step in and provide assistance to animal welfare groups across the country when they are in need," Elysia Howard, ASPCA vice president of Marketing & Licensing. "The holiday season already is a very heartwarming time, but we are truly touched by the generosity of the Subaru customers who've helped us continue the life-saving work we do each day."

Make-A-Wish Foundation® "The Make-A-Wish Foundation is thrilled to be one of the benefitting charities and we are once again looking to our remarkable supporters to help us with this voting campaign," said David A. Williams, president and chief executive officer of the Make-A-Wish Foundation of America. "A wish come true helps children feel stronger, more energetic, more willing and able to battle their life-threatening medical conditions. The 'Share the Love' event offers a wonderful way for Subaru and our dedicated supporters to help us achieve our vision to grant every eligible child a wish."

Meals On Wheels Association of America "We are honored to be selected as one of the 'Share The Love' charities for the fourth year in a row. Subaru is a corporate partner that truly understands why ending senior hunger is not only a mission but also a moral imperative for all of us as Americans." -Enid Borden, President and CEO of Meals On Wheels Association of America.

Special Olympics "We are honored that Subaru of America, Inc. selected Special Olympics to participate in this year's 'Share the Love' event," said Bob Gobrecht, President & Managing Director, Special Olympics North America. "The 'Share the Love' event will help provide our athletes with the continued opportunity to develop their skills on and off the playing field, as they demonstrate courage, joy and foster a community of acceptance for all people."

Find Subaru at facebook.com/subaruofamerica or twitter.com/Subaru_usa.

Subaru BRZ Concept -STI - Debuts at Los Angeles International Auto Show

First hint at Subaru BRZ styling theme


STI-refinements and carbon-fiber roof deliver the ultimate in handling and CoG


First RWD Subaru sports car concept


Los Angeles---November 16, 2011. Subaru of America, Inc. reveals an all-new concept version of its upcoming BRZ sports car today at the 2011 Los Angeles International Auto Show. The Subaru BRZ Concept- STI - represents the next step in lightweight performance sports cars combined with the race-bred refinements of STI, a performance brand of Subaru.

The first BRZ concept car to be shown with bodywork, the BRZ Concept - STI -strongly hints at the styling of the production BRZ and features unique STI performance features.

Styling

Sleek, low and tightly-coiled bodywork blends with STI performance touches for a sporting profile. A hexagonal lower front grille, hawk eye headlights and fin-shaped fog lamps are instantly recognizable as Subaru. The exterior color “WR Blue Pearl II” is a new generation of the iconic WR blue paint scheme that has adorned both racing and production STI’s.

The body is set-off with aero-tuned lower front spoiler, unique rear fascia and a rear wing for added down-force. A carbon-fiber roof has been added to lower the center of gravity (CoG), which will be one of the lowest of any car made. The rear design features bold rear fender flares and large rear-diffuser giving way to polished stainless-steel quad-tailpipes. Vented rear bumper corners contribute to improved aerodynamics performance.

Engine

The concept car employs the totally new Subaru “FA” BOXER engine exclusively designed for the RWD BRZ sports car. In order to achieve properties best-suited for the BRZ sports car, the overall structure of this 2.0-liter naturally-aspirated four-cylinder boxer engine has been designed with a square bore and stroke of 86 X 86 mm. The inherent qualities of the Subaru BOXER engine were mated to a direct injection fuel system, which further improves combustion efficiency, running smoothness up to high rpm and high environmental standards.

Chassis

The lightened BRZ Concept – STI - features an STI-tuned suspension, Brembo brakes and unique 18-inch wheels and tires. The Subaru-engineered and built chassis boasts a rigid frame housing a two-plus-two interior and front engine/rear-wheel drive layout. With the engine mounted low and rearward in the engine compartment near-perfect balance is achieved.

The BRZ Concept – STI - is designed to combine lightweight, a low polar moment and razor-sharp reflexes for the ultimate handling machine. The low engine placement also allows for a very low and blade-like hood design. Short front and rear overhangs reduce the yaw moment of inertia.

Compared with other Subaru models, which already feature a low center of gravity and optimal weight distribution, the engine in the Subaru BRZ - STI - sits even lower. It is 4.7 inches lower and is positioned 9.4 inches closer to the center of the chassis compared to a Subaru Impreza

The first RWD Subaru, the production Subaru BRZ will begin production in spring 2012 as the only mass-produced front-engine, BOXER engine rear-wheel drive sports car in the world.

SUBARU BRZ Concept – STI - Specifications

Body size (Overall: Length x Width x Height): 166.7 X 70.9 X 50.4 inches

Wheelbase: 101.2 inch

Engine: Subaru BOXER “FA” engine - 2.0-liter naturally-aspirated four-cylinder Horizontally-Opposed Boxer engine

Tire size: 215/45R18 (Front), 225/45R18 (Rear)

Follow the Subaru of America Facebook page and subaru_usa on Twitter.

About Subaru of America, Inc.

Subaru of America, Inc. is a wholly owned subsidiary of Fuji Heavy Industries Ltd. of Japan. Headquartered in Cherry Hill, N.J., the company markets and distributes Subaru Symmetrical All-Wheel Drive vehicles, parts and accessories through a network of more than 600 dealers across the United States. All Subaru products are manufactured in zero-landfill production plants and Subaru of Indiana Automotive Inc. is the only U.S. automobile production plant to be designated a backyard wildlife habitat by the National Wildlife Federation. For additional information visit www.subaru.com.

This press release and images of the BRZ Concept - STI are available at www.media.subaru.com. “Subaru”, “STI”, “BOXER”, all model names, and the Subaru logo are registered trademarks of the Subaru division of Fuji Heavy Industries, Ltd, Japan. “Brembo” is a registered trademark of Brembo S.p.A, Italy.

Subaru Captures Multiple 2012 ALG Residual Value Awards

ALG "Subaru continues to draw fiercely loyal devotees who appreciate the brand's strong quality and ability to remain practical yet progressive."


Subaru of America earns third-consecutive Best Mainstream Brand title


2012 Subaru Outback is three-peat winner in midsize utility segment


2012 Subaru Legacy snags honors in midsize car segment


Cherry Hill, N.J., November 17, 2011. PRNewswire. Subaru of America today announced that it has received three Residual Value Awards from ALG, the industry benchmark for residual values and depreciation data. The ALG Residual Value Awards recognize annually the vehicles predicted to retain the highest percentage of original price after a three-year period.

The company claimed the title of Best Mainstream Brand for the third year in a row. Subaru also earned Best Midsize Utility Vehicle and Best Midsize Car nods for 2012 Subaru Outback and 2012 Subaru Legacy, respectively.  Award winners are determined through careful study of the competition in each segment, historical vehicle performance and industry trends. Vehicle quality, production levels relative to demand, and pricing and marketing strategies remain the key factors that affect ALG's residual value forecasts.

"The Legacy's standard all-wheel drive, above-average fuel economy and spacious interior appeal to a wide swath of the market, helping to keep demand high," said Raj Sundaram, for ALG.  "With the brawny new generation of Outback, Subaru continues to build on its reputation for delivering what consumers want in a crossover, the handling of a car with great utility and roomy interiors."

"Subaru is proud to be recognized as a brand that builds safe and reliable vehicles that deliver on our mobility promises and retain value for our owners," said Thomas J. Doll, executive vice president and chief operating officer, Subaru of America, Inc.  "We are honored to have, again, received ALG Residual Value Awards for our brand and two of our popular Symmetrical All-Wheel Drive vehicles."

Of the Best Mainstream Brand win, ALG's Sundaram remarked: "Subaru continues to draw fiercely loyal devotees who appreciate the brand's strong quality and ability to remain practical yet progressive in its redesigns.  Dependably low incentives and fleet sales have also enhanced its used market image, helping it to retain the top spot for mainstream brand for the third year in a row."

About Subaru of America, Inc.

Subaru of America, Inc. is a wholly owned subsidiary of Fuji Heavy Industries Ltd. of Japan. Headquartered in Cherry Hill, N.J., the company markets and distributes Subaru Symmetrical All-Wheel Drive vehicles, parts and accessories through a network of more than 600 dealers across the United States.  All Subaru products are manufactured in zero-landfill production plants and Subaru of Indiana Automotive Inc. is the only U.S. automobile production plant to be designated a backyard wildlife habitat by the National Wildlife Federation.

About ALG (www.alg.com)

Based in Santa Barbara, California, ALG is a leading provider of data and consulting services to the automotive industry. ALG publishes the "Automotive Lease Guide" – the standard for Residual Value projections in North America, and has been forecasting automotive residual values for over 45 years in both the U.S. and Canadian markets. ALG is a subsidiary of TrueCar, Inc.