Subaru Honored at David Ogilvy Awards


Subaru Takes Home Silver Award for 'Subaru Love Campaign' at 2011 ARF David Ogilvy Awards for Excellence in Advertising


Cherry Hill, N.J., March 31, 2011 – Subaru of America, Inc. was honored with the Silver Award at the 2011 Advertising Research Foundation (ARF) David Ogilvy Awards for Excellence in Advertising. The awards, named after advertising legend David Ogilvy, are given to companies that produce research-driven, successful ad campaigns. Subaru won for the "Subaru Love Campaign," which celebrates the legendary love that is felt by so many Subaru drivers about their vehicles.

"We're honored to be recognized with the David Ogilvy Award," said Tim Mahoney, chief marketing officer, Subaru of America, Inc. "Our partners at Carmichael Lynch and Harris Interactive were instrumental in this achievement."

The campaign, which led to the tagline "Love. It's What Makes a Subaru a Subaru," was informed by in-depth research and supported by continuous evaluation that provided insight for future strategies.

The ARF David Ogilvy Awards honor extraordinary and/or creative uses of research in the advertising development processes of research firms, advertising agencies and advertisers. The winning campaigns provide a keen understanding of how research can be used to create powerful, profitable campaigns.

About Subaru of America, Inc.
Subaru of America, Inc. is a wholly owned subsidiary of Fuji Heavy Industries Ltd. of Japan. Headquartered in Cherry Hill, N.J., the company markets and distributes Subaru Symmetrical All-Wheel Drive vehicles, parts and accessories through a network of more than 600 dealers across the United States.  All Subaru products are manufactured in zero-landfill production plants and Subaru of Indiana Automotive Inc. is the only U.S. automobile production plant to be designated a backyard wildlife habitat by the National Wildlife Federation.

About the Advertising Research Foundation (ARF)
Founded in 1936 by the Association of National Advertisers and the American Association of Advertising Agencies, the ARF is dedicated to aggregating, creating and distributing research-based knowledge that will help members make better advertising decisions. ARF members include more than 400 advertisers, advertising agencies, associations, research firms, and media companies. The ARF is the only organization that brings all members of the industry to the same table for strategic collaboration.  In 2011, the ARF celebrates its 75th Anniversary as the industry's authoritative source of advertising knowledge. The ARF is located at 432 Park Ave. South, 6th Floor, New York, NY 10016 and on the Web at www.thearf.org

Subaru Responds to Japan Relief and Recovery

We are deeply saddened by the devastation resulting from the recent earthquake and tsunami in Japan. Our thoughts are with all who are suffering and we express our condolences to the victims of this tragedy.

Subaru of America, Inc. and its parent in Tokyo, Fuji Heavy Industries Ltd, are responding to the relief and recovery efforts. Fuji Heavy Industries (FHI), on behalf of all of its global subsidiaries, has made a financial contribution of 50 million yen ($500,000) to the relief and recovery efforts, and FHI employees have personally contributed another 10 million yen ($100,000). FHI has also donated an additional 50 million yen ($500,000) in Robin engine products of generators, lighting units, well and construction pumps.

Subaru of America, Inc. will provide matching funds for dealer and business affiliate contributions to the American National Red Cross up to $100,000, and double matching for employee gifts under a special program.

Our customers can join with Subaru in supporting the American Red Cross' disaster relief efforts.

American Red Cross

Subaru of America, Inc. Reports Nearly 20% Increase in Sales

Impreza leads increase


Cherry Hill, N.J., Mar. 1, 2011 - Subaru of America, Inc. today announced continued record-breaking sales for February, up almost 20% compared to the previous year.

February sales records were set by Forester, Impreza, Legacy and Outback. Impreza WRX volume more than doubled compared to the prior year and helped lead the Impreza carline to an impressive 40% increase.


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"This is by far the best start to a year we've ever had," said Timothy M. Colbeck, senior vice president of sales, Subaru of America, Inc. "We have been working to get more units to our dealers, but every time we think they will build some inventory, they increase sales instead. With the exception of the Cash for Clunkers comparison in August, this is our 12th consecutive record month."

Thomas J. Doll, executive vice president and COO, Subaru of America, Inc. said, "While we are proud of our February results, we are also very excited that our entire organization - from Subaru of America, to our region and zone offices and independent distributors - is committed and poised for the continued growth of our franchise."

About Subaru of America, Inc.
Subaru of America, Inc. is a wholly owned subsidiary of Fuji Heavy Industries Ltd. of Japan. Headquartered in Cherry Hill, N.J., the company markets and distributes Subaru Symmetrical All-Wheel Drive vehicles, parts and accessories through a network of more than 600 dealers across the United States. All Subaru products are manufactured in zero-landfill production plants and Subaru of Indiana Automotive Inc. is the only U.S. automobile production plant to be designated a backyard wildlife habitat by the National Wildlife Federation.

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