All Subaru Models win IIHS TOP SAFETY PICK


Cherry Hill, N.J., Dec. 22, 2010/PRNewswire/ -- Subaru of America, Inc. today announced that for the second consecutive year, the Insurance Institute for Highway Safety (IIHS) has recognized it as the only automotive manufacturer with a 2011 TOP SAFETY PICK winner in every vehicle class in which it competes. The test results cap a year in which Subaru is poised to announce its best-ever sales record.

"We know our customers take their safety very seriously and so we are very pleased that IIHS has recognized us again as the only manufacturer with a TOP SAFETY PICK winner for all its models," said Tom Doll, executive vice president and COO, Subaru of America, Inc. "This is an outstanding success and a tribute to the engineering that goes into our products. The IIHS reinforces to our customers that Subaru maintains the highest standards to produce vehicles that are fun-to- drive, durable, reliable as well as safe."

The TOP SAFETY PICK recognizes vehicles that, in IIHS testing, do the best job of protecting people in front, side, rear, and now rollover crashes based on 'good' ratings in each category. The IIHS ranks in terms of Good, Acceptable, Marginal and Poor, with 'good' as the top rank possible in Institute tests. Winners also must have electronic stability control.

"Subaru is the only manufacturer with a TOP SAFETY PICK winner in every vehicle class in which it competes," said IIHS president Adrian Lund. "The vehicles that earn this designation are the cream of the crop for protecting people in the most common kinds of crashes, and they have electronic stability control for helping drivers stay out of many crashes altogether."

About IIHS
The Institute's frontal crashworthiness evaluations are based on results of 40 mph frontal offset crash tests. Each vehicle's overall evaluation is based on measurements of intrusion into the occupant compartment, injury measures recorded on a Hybrid III dummy in the driver seat, and analysis of slow-motion film to assess how well the restraint system controlled dummy movement during the test.

Side evaluations are based on performance in a crash test in which the side of a vehicle is struck by a barrier moving at 31 mph. The barrier represents the front end of a pickup or SUV. Ratings reflect injury measures recorded on 2-instrumented SID-IIs dummies representing a small (5th percentile) woman, assessment of head protection countermeasures, and the vehicle's structural performance during the impact.

Rear crash protection is rated according to a two-step procedure. Starting points for the ratings are measurements of head restraint geometry -- the height of a restraint and its horizontal distance behind the back of the head of an average size man. Seat/head restraints with good or acceptable geometry are tested dynamically using a dummy that measures forces on the neck. This test simulates a collision in which a stationary vehicle is struck in the rear at 20 mph. Seats without good or acceptable geometry are rated poor overall because they can't be positioned to protect many people.

In the roof strength test, a metal plate is pushed against 1 side of a roof at a constant speed. To earn a good rating for rollover protection, the roof must withstand a force of 4 times the vehicle's weight before reaching 5 inches of crush. This is called a strength-to-weight ratio. For an acceptable rating, the minimum required strength-to-weight ratio is 3.25. A marginal rating value is 2.5. Anything lower than that is rated poor.

About Subaru of America, Inc.
Subaru of America, Inc. is a wholly owned subsidiary of Fuji Heavy Industries Ltd. of Japan. Headquartered in Cherry Hill, N.J., the company markets and distributes Subaru Symmetrical All-Wheel Drive vehicles, parts and accessories through a network of approximately 600 dealers across the United States. Subaru boasts the most fuel-efficient line-up of all-wheel drive products sold in the market today based on Environmental Protection Agency (EPA) fuel economy standards. All Subaru products are manufactured in zero-landfill production plants and Subaru of Indiana Automotive Inc. is the only U.S. automobile production plant to be designated a backyard wildlife habitat by the National Wildlife Federation.

David Higgins Joins Subaru Rally Team USA


Cherry Hill, N.J., Dec. 8, 2010 – Subaru of America, Inc. announced today that it would be returning to the Rally America National Championship in the Open class with a 2-car program in 2011. Led by current Subaru Rally Team USA (SRT USA) driver Dave Mirra and joined by British seasoned rally driver David Higgins; each driver will be piloting a Subaru Impreza WRX STI prepared and fielded by technical partner Vermont SportsCar.

Higgins brings extensive rallying experience to SRT USA, most recently competing in the Chinese Rally Championship having gone on to help his team secure championship titles in 2004, 2007 and 2009.  No stranger to the American rally circuit, Higgins claimed consecutive SCCA ProRally titles in 2002 and 2003 before returning to the UK and winning the 2004 British Rally National Championship.  Notably, the 38 year-old driver has also won the Group N British Rally National title in 1997, 1999, and 2002. As a testament of his passion for the sport, Higgins and his family also operate a UK-based training facility, The Forest Experience Rally School.

"The first impression of any car is always very important and I felt at home in the 2011 Subaru STI from the very first mile," said Higgins.  "Everyone thinks of Subaru when you talk about rally and to be racing for SRT USA is a great honor; I won my first USA SCCA ProRally Championship in 2002 with an STI.  I cannot wait for the 2011 season, Rally America has a great program, and it is going to be incredibly fun and competitive."

Mirra is back and proving that he is a force to be reckoned with; earning rookie of the year honors in 2008 from Rally America, he is poised to have a breakout season with SRT USA.  This year he achieved two podium finishes in three rounds of the inaugural RallyCar Rallycross series as well as a podium finish in the Rally America Olympus rally.  Widely known as a pioneer in BMX Freestyle and the winningest X Games athlete in history, Mirra now has his sights on being successful rally competitor with Subaru.

As part of SRT USA's acclimatization program last week, Mirra joined new teammate Higgins for his first shakedown run of the 2011 Subaru Impreza WRX STI rally car at the team's proving grounds in upstate New York.  Testing footage can be found at: http://www.youtube.com/watch?v=EacAGUj43LU

Subaru of America has claimed titles as well, sales gains in 2010 resulted in breaking their overall sales record in November and follow successive sales growth in 2008 and 2009 which were driven by increases across the board with strong sales for Outback, Forester, and Legacy Sedan and Impreza. Sales for the brand have grown by close to 50% in just over three years and company officials expect full-year sales for 2010 to exceed 250,000 units.  Also, at the 2010 LA auto show Subaru was rated the 2011 Best Retail Brand by Kelley Blue Book's kbb.com and bestowed with four residual value awards from ALG.  On and off the track Subaru is on the path to success.

About Subaru Rally Team USA
Subaru Rally Team USA is proudly supported by Subaru of America, Inc., Subaru Tecnica International (STI), Subaru Performance Tuning (SPT), BFGoodrich Tires, RECARO, Vision X, Alpinestars, Motul, Exedy, VP Fuels and Vermont SportsCar. For more information on Subaru Rally Team USA, as well as exclusive photo and video galleries visit subaru.com/enthusiasts/rally or follow the team at Twitter.com/SRTUSA.

About Subaru of America, Inc.
Subaru of America, Inc. is a wholly owned subsidiary of Fuji Heavy Industries Ltd. of Japan. Headquartered in Cherry Hill, N.J., the company markets and distributes Subaru Symmetrical All-Wheel Drive vehicles, parts and accessories through a network of more than 600 dealers across the United States. All Subaru products are manufactured in zero-landfill production plants and Subaru of Indiana Automotive Inc. is the only U.S. automobile production plant to be designated a backyard wildlife habitat by the National Wildlife Federation.

Subaru CIO Wins 2010 SIM Leadership Award


Philadelphia - December 7, 2010 - The Society for Information Management (SIM), the premier network for information technology leaders, recently presented Brian Simmermon, Chief Information Officer, Subaru of America, Inc. with the fifth annual SIM Leadership award.

Throughout his career, Mr. Simmermon has shown vision and leadership. His innovations have helped the direct-to-consumer marketplace to grow, regardless of the economic circumstances.

Mr. Simmermon, who resides in Blue Anchor, N.J., joined Subaru, a $6B automobile manufacturer with a primary focus on sales and marketing, supply chain / logistics and dealership support, in 2005 as Chief Information Officer. Within two weeks of joining, he performed a company-wide technology assessment and determined that he had inherited a large collection of applications, many of which duplicated functionality. Establishing the mantra, "Simplicity, Flexibility, and Cost Effectiveness", Brian began reducing the total number of applications, moved to a small core set of systems – including Oracle and Siebel - and brought his relatively wide-range of hardware into a substantially smaller footprint. As a by-product, the payoff was a 95% staff retention during a five year period.

Through vendor management, listening to his internal customers and the Subaru consumer and through a strategic plan, Brian then moved the technology group forward with aggressive business deliverables. With a combination of customer relationship management tools and the support of marketing initiatives, Brian and his team helped Subaru to become one of the most successful brands during the two most difficult automotive years – 2008 and 2009. In those years, Subaru sold more vehicles month-over-month and year-over-year. By 2010, Subaru's vehicle sales were at an all-time record. The IT systems transition journey enabled Subaru to be the only car company to increase sales and gain significant market share while the automotive industry faltered.

Prior to Subaru, Mr. Simmermon spent two years with direct-to-consumer giant QVC, Inc where he headed up their Applications Development group. With international responsibility, Brian managed all design, development and integration of applications for over 4000 users in this $5.5B company. His main system was SAP though Brian also introduced Service Oriented Architecture, J2EE and other then modern technologies. Prior to QVC, Mr. Simmermon was with the Franklin Mint for 15 years moving from manager Chief Operating Officer, European Operations and Chief Information Officer. Brian ultimately managed a staff of 200 people and lived both in the US and the UK during that period.

Mr. Simmermon has presented at numerous conferences and is very active in the technology community. He sits on the Oracle Customer Advisory Council and has been a keynote speaker at several Oracle events. Mr. Simmermon is also active as the Chairman of the CIO Roundtable of the Greater Philadelphia Senior Executive Group (GPSEG) and has judged for several SIM Leadership awards. He has also presented at the SIM CIO Forum and Executive IT Summit. Earlier in his career, Brian was also a founding member of The Cavanaugh Group.

Mr. Simmermon graduated from Rowan University with a Bachelor of Science in Computer Science.

The SIM Leadership Award is given to SIM members who, through exceptional services, have volunteered their time and have contributed significantly to SIM and the SIM community.

For more information about the award, visit www.cioleadershipawards.com.

About Subaru of America, Inc.
Subaru of America, Inc. (SOA) is a wholly owned subsidiary of Fuji Heavy Industries Ltd. of Japan. Headquartered in Cherry Hill, N.J., the company markets and distributes Subaru Symmetrical All-Wheel Drive vehicles, parts and accessories through a network of more than 600 dealers across the United States. All Subaru products are manufactured in zero-landfill production plants and Subaru of Indiana Automotive Inc. is the only U.S. automobile production plant to be designated a backyard wildlife habitat by the National Wildlife Federation.

About SIM:
Established in 1968, the Society for Information Management (SIM) is the premier network for IT leaders comprised of nearly 3,000 members, including CIOs, senior IT executives, prominent academicians, consultants, and other IT leaders. SIM is a community of thought leaders sharing experiences and rich intellectual capital that can be applied, and exploring future IT direction. In partnership with its 30 chapters, SIM provides resources and programs inspired by IT leaders for IT leaders that enable CIOs to further develop the leadership capabilities of themselves and the key and emerging leaders in their organizations. SIM provides the collective voice to advocate policy and legislation on behalf of the IT profession across industries.

Subaru of America Enjoys Best November Ever


Sales up 22% year over year, all model lines up


Record November for Legacy sedan, Outback and Forester


Cherry Hill, N.J., Dec 1, 2010... Subaru of America, Inc. continues its record-breaking run with the best November in the company’s history with sales of 20,792, a 22% increase on November 2009.

November also saw individual records broken for Legacy sedan, Outback and Forester, while the Impreza line saw a 33% jump in sales.

Subaru's year-to-date sales are also noteworthy. The company’s previous full-year record of 216,652, set in 2009 was eclipsed by November 3 with sales of 237,126 already posted. The brand is now up 23% year-to-date and already 10% ahead of the 2009 full year with December sales still to come.

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Subaru's sales gains in 2010 follow successive sales growth in 2008 and 2009 and were driven by increases across the board with strong sales for Outback, Forester, and Legacy Sedan and Impreza. Sales for the brand have grown by close to 50% in just over three years and company officials expect full-year sales for 2010 to exceed 250,000 units.

"We have a formula that works" said Timothy M. Colbeck, senior vice president of sales, Subaru of America, Inc. "Our vehicles are right-sized, come with all-wheel drive standard, and are known for safety, reliability, fuel economy and spirited driving. Add into that mix excellent value for money and it's clear why we are seeing sustained demand for our brand."

"Our entire dealer network deserves praise for their sterling efforts in achieving this record" said Thomas J. Doll, executive vice president and COO, Subaru of America, Inc.  "The passion of our dealers and our own people in getting the message out about Subaru, means that consumers are beginning to fully understand the appeal of our products and we expect our sales success to continue as a result of these efforts." Doll added.

About Subaru of America, Inc.
Subaru of America, Inc. is a wholly owned subsidiary of Fuji Heavy Industries Ltd. of Japan. Headquartered in Cherry Hill, N.J., the company markets and distributes Subaru Symmetrical All-Wheel Drive vehicles, parts and accessories through a network of more than 600 dealers across the United States. All Subaru products are manufactured in zero-landfill production plants and Subaru of Indiana Automotive Inc. is the only U.S. automobile production plant to be designated a backyard wildlife habitat by the National Wildlife Federation.

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