Subaru Launches One-of-a-Kind Infomercial

"Spokes Skunk" Reveals a Sparkling New Spot with Outback Detergent


Cherry Hill NJ, September 30, 2009 -- Subaru of America, Inc. has debuted a unique communication to support the launch of the company's 2010 Subaru Outback. The work features an infomercial on Outback detergent and a spokes skunk.

The infomercial, showing on www.outbackdetergent.com, is a parody of the advertising usually seen on retail selling television channels and highlights the ways owners of the all-wheel drive Subaru Outback use their vehicle to its fullest capabilities, and get dirty as they lead their active lives. With a wink to the prowess of many home shopping channel products, the spot shows how Outback detergent can remove even the toughest of stains in an amazingly short time. Listing its powers, Outback detergent promises to rid clothes of: cricket foam, pond scum, tree sap, squirrel residue, fish xslime, volcanic ash, musk, raccoon prints, Russian dressing and aggressive perspiration. Visitors to the website can discover how to obtain their own bottle of the uniquely-formulated, environmentally-friendly detergent from their local Subaru dealer.

"Stinky" the spokes skunk was hired to bring a touch of the great outdoors to the commercial. Speaking from his studio trailer after filming, Stinky said: "I was thrilled to work with such a great outdoors brand as Subaru. There aren't too many roles for a working cartoon skunk since the days of the great Le Pew, so when this role came up I leapt at it. I am used to seeing Subarus on the trailheads where I live so I felt very at home with the brand. I hope to have the chance to work with Subaru again as long as I can work on controlling my scenting."

Coined as disruption marketing and developed by Subaru of America's agency of record, Carmichael Lynch of Minn., the infomercial is designed to expand the reach of the brand and will run in stores, on-air, on www.subaru.com and in targeted direct communication.

Kevin Mayer, director of marketing for Subaru said,"We wanted to extend the brand's reach while highlighting the core values of Subaru and also the Outback model. We have put in a lot of groundwork to significantly increase the consumer awareness of Subaru over the past 18 months and we are now taking this opportunity to break out and enjoy the brand's breadth a little bit, while at the same time getting our message across. We'd also like to reassure Stinky that his scenting wasn't too much of an issue during filming -- nothing that white vinegar and a mop couldn't fix anyway."

The website, www.outbackdetergent.com, also features "advice" from Stinky on stain removal and the formula for the wonder-detergent.

Stinky's voice coach was celebrated animation voiceover artist Billy West of Futurama and Ren and Stimpy fame. His wardrobe artist and stylist was J.J. Sedelmaier, animator for Saturday Night Live.

The company has enjoyed sales success with its new 2010 Legacy and Outback models, was the only full-line manufacturer to post a sales increase in 2008 and continues to be one of the few to do so for 2009, posting an all-time sales record in August.

About Subaru of America, Inc.
Subaru of America, Inc. is a wholly owned subsidiary of Fuji Heavy Industries Ltd. of Japan. Headquartered in Cherry Hill, N.J., the company markets and distributes Subaru Symmetrical All-Wheel Drive vehicles, parts and accessories through a network of approximately 600 dealers across the United States. Subaru boasts the most fuel efficient line-up of all-wheel drive products sold in the market today based on Environmental Protection Agency (EPA) fuel economy standards. All Subaru products are manufactured in zero- landfill production plants and Subaru of Indiana Automotive Inc. is the only U.S. automobile production plant to be designated a backyard wildlife Habitat by the National Wildlife Federation.

Subaru of America, Inc. Announces Pricing on 2010MY Tribeca

  • 3.6R Models Include a New Touring Model, 7-Passenger Only for 2010
  • The Tribeca 3.6R comes well-equipped and is priced $500 less than the 2009MY seven-passenger model

Cherry Hill NJ, September 29, 2009 -- Subaru of America, Inc. today announced pricing on the 2010MY Subaru Tribeca 3.6R models.

"Subaru is pleased to announce new product enhancements that continue to create value for the Tribeca product line," said Tom Doll, executive vice president and COO, Subaru of America, Inc. "Tribeca offers a better driving experience and is a vehicle that is not only safe and fun to drive, with its 6-cylinder boxer engine, but also represents a tremendous value in its segment."

The Tribeca is the largest model in the company's line-up, a line-up which has been completely refreshed within the last two years. The company has enjoyed sales success with its new 2010 Legacy and Outback models, was the only full-line manufacturer to post a sales increase in 2008 and continues to be one of the few to do so for 2009, posting an all-time sales record in August.

2010 Tribeca
The 2010 Tribeca models, arriving at dealerships soon, have more interior flexibility, newer technology and top safety ratings which the company is known for in the industry.

The Tribeca 3.6R adds option packages this year, similar to the all-new 2010 Legacy and Outback models -- helping dealers tailor vehicles to better suit their customers' needs. Subaru has also added a new, top-of-the-line Touring model, with new styling and technological features standard. Subaru continues its relationship with audio specialists harman/kardon® by offering a 10-speaker, 385-watt sound system standard on many models. Connectivity and safety continue to be top of mind as well, with a new Bluetooth hands-free phone module added as standard equipment on Limited & Touring models. The backup camera is now offered as an option on non-navigation Limited & Touring models with a 3.5" display mounted on an auto-dimming rearview mirror.

Tribeca Model Highlights:
The Tribeca 3.6R Premium has a base MSRP of $30,495. This is $500 less than the starting price of the 2009MY seven-passenger model and is well-equipped with a 256 horsepower 6-cylinder SUBARU BOXER® engine, 5-speed automatic transmission with SPORTSHIFT®, Subaru's proprietary Symmetrical All-Wheel Drive system (AWD), fog lights, 18" alloy wheels, 8-way power driver seat, 4-way power passenger seat, 3-rows of seating, flexible 40/20/40 split rear seatback, dual-zone automatic climate control, rear auxiliary air conditioning, heated front seats, and a full complement of safety features including electronic stability control.

The well-equipped Tribeca 3.6R Limited builds on 3.6R Premium content with standard equipment like the 10-speaker 6 CD harman/kardon® audio system, XM® Satellite Radio, BlueConnect® Bluetooth hands-free phone system, leather seat materials, 2-position memory driver's seat, and HomeLink®, and begins at an MSRP of $32,495. The 2010 Tribeca 3.6R Limited offers the following options: Power Moonroof Package for $1,500, Power Moonroof and Navigation System for $3,700, and the Power Moonroof, Navigation System and Rear Seat Entertainment System (RSES) Package for $5,500.

The new top-of-the-line 2010 Tribeca 3.6R Touring model is equipped standard with all 3.6R Limited model features plus a monotone exterior paint treatment, 18" alloy wheels, silver front underguard and roof rails, HID low-beam headlights, power moonroof, auto-dimming mirror with integrated 3.5" backup camera display, and begins at $35,795. For 2010 model year the Touring model offers the following options: Navigation System for $2,200 and the combined Navigation and Rear Seat Entertainment System (RSES) for $4,000.

Destination and delivery for the Subaru Tribeca is $695 ($845 for dealers in Alaska).

About Subaru of America, Inc.
Subaru of America, Inc. is a wholly owned subsidiary of Fuji Heavy Industries Ltd. of Japan. Headquartered in Cherry Hill, N.J., the company markets and distributes Subaru Symmetrical All-Wheel Drive vehicles, parts and accessories through a network of approximately 600 dealers across the United States. Subaru boasts the most fuel efficient line-up of all-wheel drive products sold in the market today based on Environmental Protection Agency (EPA) fuel economy standards. All Subaru products are manufactured in zero- landfill production plants and Subaru of Indiana Automotive Inc. is the only U.S. automobile production plant to be designated a backyard wildlife Habitat by the National Wildlife Federation.

Subaru of America's "Drive Out Hunger" Campaign Donates More Than 35,000 Pounds of Food to Regional Food Banks

Subaru Employees Surpass Previous Year's Donation by More than 20 Percent


Cherry Hill, N.J., September 22, 2009 - Subaru of America, Inc. today announced the results of this year's "Drive Out Hunger" campaign, the company's second annual corporate-wide food drive: more than 35,000 pounds - nearly 18 tons - of food was donated to regional food banks across the nation. Established in 2008 in response to growing hunger needs in local communities, "Drive Out Hunger" is driven entirely by food and cash donations from Subaru employees, with donations going to local food banks in each of Subaru's sales regions throughout the United States and near the company's headquarters in Cherry Hill, New Jersey.

"We're very pleased with the impressive volume of donations this year," said Tom Doll, executive vice president and COO, Subaru of America, Inc. "We've surpassed last year's donation of 29,000 pounds of food by an additional 6,000 pounds - a tribute to our employees' generosity and to the sweeping spirit of volunteerism that runs through every department of Subaru of America."

The United States Department of Agriculture (USDA) estimates that it takes 4.7 pounds of food per day to feed an adult. Using the USDA's figures, the 36,256 pounds of food donated by Subaru employees will feed more than 7,700 adults for one day or 1,100 adults for a week.

About Subaru of America, Inc.
Subaru of America, Inc. is a wholly owned subsidiary of Fuji Heavy Industries Ltd. of Japan. Headquartered in Cherry Hill, N.J., the company markets and distributes Subaru Symmetrical All-Wheel Drive vehicles, parts and accessories through a network of approximately 600 dealers across the United States. In addition, Subaru boasts the most fuel efficient line-up of all-wheel drive products sold in the market today based on Environmental Protection Agency (EPA) fuel economy standards. All Subaru products are manufactured in zero- landfill production plants and Subaru of Indiana Automotive Inc. is the only U.S. automobile production plant to be designated a Backyard Wildlife Habitat by the National Wildlife Federation.

L.A. Volunteers Clear Record 150 Tons of Debris

Heal the Bay mobilizes all-time number of Coastal Cleanup Day participants


September 19, 2009 – More than 14,000 Coastal Cleanup Day volunteers in Los Angeles County today removed a record 150 tons of trash from regional watersheds.

Some 14,038 community members – also an all-time high number -- scoured beaches, parks, alleys, creeks, highways and storm drains from 9 a.m. to noon at 69 sites throughout the county. City crews, families, local businesses, faith-based organizations, schools and youth sports teams removed 300,413 pounds of debris and recyclables.

This year's haul marked a stunning 65% increase from last year's total of 181,000 pounds. The increased total is due to more aggressive public works efforts coordinated in concert with Heal the Bay to clear bulky, heavy items from so-called "Code Red" sites. The inaugural program designated five sites in or near heavily urbanized, debris-choked waterways.

Heal the Bay's CCD campaigns have captured a cumulative 1.17 million pounds of trash since 1990. Cigarette butts and Styrofoam fragments are the most frequently found items at cleanups.

Sites covered the entire county, from Tujunga to Long Beach, Compton to Malibu. SCUBA dive teams canvassed the Santa Monica and Redondo Beach piers, while a flotilla of kayakers removed trash from Marina del Rey.

This year's worldwide cleanup event unavoidably conflicted with the Rosh Hashanah holidays, nonetheless volunteer totals rose nearly 15% from last year's 12,262 participants.

Among the most unusual items found this year was a life-size human skull model that divers in Redondo Beach first assumed marked actual human remains. Local police were called to examine the object, which was found on the seafloor and wrapped in plastic. Authorities quickly cordoned off the area and brought forensics teams to examine the plastic skull, whose origins remain a mystery.

Other noteworthy items found this year: a dead sea lion (Ballona Creek), a severed goat's head (Malibu Lagoon), a restroom urinal (Dominguez Channel), a dilapidated 10-foot skiff (trail adjacent to Malibu Creek), and a fake mustache (Zuma Beach).

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"Coastal Cleanup Day is a remarkable day of action" said Karin Hall, executive director of Heal the Bay. "Volunteers removed a record amount of trash, but the biggest benefit of the day is raising so much awareness about the everyday steps people can take to reduce marine-bound pollution throughout the year." (For more information go to www.healthebay.org/waystoheal)

Urban runoff from more than 200 storm drains flowing out to Santa Monica and San Pedro bays causes the vast majority of local ocean pollution. By removing tons of debris from beaches and inland neighborhoods, cleanup participants enhanced quality of life, protected marine animals and bolstered the regional economy.

"This global effort is a reminder to all of us to be good stewards of the environment and put trash in its proper place," said Gail Farber, Los Angeles County's Director of Public Works.

Downloadable images of today's cleanup available at www.healthebay.org/ccd/photos

About Coastal Cleanup Day
Heal the Bay organizes Coastal Cleanup Day in Los Angeles County in partnership with the California Coastal Commission and the Los Angeles County Department of Public Works. This year's sponsors include Union Bank, City of Santa Monica, City of Los Angeles Bureau of Sanitation, CBS2/KCAL9, and Subaru. The L.A. campaign is part of a global international event led by the Ocean Conservancy that encompasses 6 million volunteers in 127 countries and all U.S. states. The day has been recognized by the Guinness Book of World Records as the world's biggest 24-hour volunteer event.

About Heal the Bay
Heal the Bay is a nonprofit environmental organization dedicated to making Southern California coastal waters and watersheds safe, healthy and clean.

About the Los Angeles County Flood Control District
The Los Angeles County Flood Control District maintains approximately 500 miles of open channel, 2,800 miles of underground storm drain and 79,000 catch basins. The district's stormwater program includes multifaceted public education efforts as well as extensive structural improvements. Visit lawatersheds.org for information.

Contact: Matthew King, Heal the Bay, (310) 850.1145; (310) 451.1500 x137

Subaru Partners with Charities in its Second Annual Share the Love Event

Charities This Year Once Again Include: ASPCA, Meals On Wheels, Habitat for Humanity, National Wildlife Federation® and the Boys & Girls Clubs of America


Cherry Hill, NJ, September 16, 2009 -- Subaru of America, Inc. has announced its second annual Share the Love Event. The company, which was the only auto manufacturer with a sales increase in 2008 and continues to outpace the industry with record-breaking sales, will continue its mission to give back to charities in need.

"Last year we created the Share the Love program to help charities and give back to the community," says Tim Mahoney, senior vice president and CMO, Subaru of America, Inc. "Thanks to our customers, last year we donated $4.6 million to those organizations. We are continuing the program this year not only because it is the right thing to do, but also because it is part of our culture as an organization to support causes important to our customers."

The Share the Love Event will run from November 21, 2009 - January 4, 2010 with Subaru donating $250 for every new Subaru vehicle sold or leased to the customer's choice of one of the following five charities:

  • The American Society for the Prevention of Cruelty to Animals (ASPCA)
  • Meals On Wheels Association of America
  • Habitat for Humanity
  • National Wildlife Federation® (NWF)
  • Boys & Girls Clubs of America

About ASPCA
For more than 143 years, the ASPCA has been dedicated to helping animals live better lives, whether it's rescuing animals from abuse, introducing and enforcing more humane legislation, sharing resources with shelters or making advances in veterinary medicine.

About Meals on Wheels Association of America
Meals On Wheels Association of America (MOWAA) works every day with thousands of local Meals On Wheels programs and hundreds of thousands of volunteers who all share in the mission to end senior hunger. The organization provides the tools and information its programs need to make a difference in the lives of others. It also gives cash grants to local senior meal programs throughout the country to assist in providing meals and other nutrition services.

>About Habitat for Humanity
Habitat for Humanity International is a nonprofit organization that welcomes to its work all people dedicated to the cause of eliminating poverty housing. Since its founding in 1976, Habitat has built nearly 300,000 houses worldwide, providing simple, decent and affordable shelter for more than 1.5 million people.

About National Wildlife Federation
National Wildlife Federation (NWF) is America's conservation and education organization, inspiring Americans to protect wildlife for our children's future. NWF unites individuals from diverse backgrounds through a grassroots network of 4 million members and supporters. We focus our conservation work in three major areas that will have the biggest impact on the future of America's wildlife:

  1. Confronting global warming
  2. Safeguarding places for wildlife
  3. Connecting people with nature

About Boys & Girls Clubs of America
Since 1906, Boys & Girls Clubs of America has provided youth with programs and services which promote and enhance the development of boys and girls by instilling a sense of competence, usefulness, belonging and influence. Today Boys & Girls Clubs throughout the country are serving 4.5 million young people through membership and community outreach.

About Subaru of America, Inc.
Subaru of America, Inc. is a wholly owned subsidiary of Fuji Heavy Industries Ltd. of Japan. Headquartered in Cherry Hill, N.J., the company markets and distributes Subaru Symmetrical All-Wheel Drive vehicles, parts and accessories through a network of approximately 600 dealers across the United States. Subaru boasts the most fuel efficient line-up of all-wheel drive products sold in the market today based on Environmental Protection Agency (EPA) fuel economy standards. All Subaru products are manufactured in zero- landfill production plants and Subaru of Indiana Automotive Inc. is the only U.S. automobile production plant to be designated a backyard wildlife Habitat by the National Wildlife Federation.

Subaru of America, Inc. Reports All-Time Sales Records

The Company Has Record Sales for Best Month Ever


Subaru Forester, Impreza and Legacy Break All Previous Records


Cherry Hill, N.J., September 1, 2009 - Subaru of America, Inc. today announced that it had the company's best sales month ever with a 52-percent increase in August sales. The company sold 28,683 units this August versus 18,932 units in August 2008 and had an 11-percent gain year-over-year. Subaru sales for August 2009 also showed a 31-percent increase over July 2009 Subaru sales, which was also a record month for the company.

Record-breaking results for three Subaru models include: a 76-percent increase in sales for the Subaru Forester with 11,870 units sold, a 30-percent increase in sales for the Subaru Impreza with 6,590 units sold and a 49-percent increase in sales for the Subaru Legacy with 3,569 units sold for the month. In addition, Subaru received the distinction of being named the only automotive manufacturer with 2009 "Top Safety Picks" for all 2010 models by the Insurance Institute for Highway Safety (IIHS). To receive the "Top Safety Pick" designation, a manufacturer has to continually improve its crash safety requirements and each product has to be at the top level of crash protection in front, side and rear crash impacts.

"While the CARS program helped fuel our August results, the fact that this is our third consecutive record month reinforces that our products have connected with consumers," said Tim Colbeck, senior vice president of sales, Subaru of America, Inc. "Well before our success with the CARS program, we were having great results and I am confident that with the newly introduced 2010 Subaru Outback and Legacy models, we will continue to be successful."

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"Subaru has the perfect products to capitalize in the ever-growing crossover utility segment with the new 2010 Outback and Forester models," said Thomas J. Doll, executive vice president and COO, Subaru of America, Inc. "In the sedan segment, we have an unprecedented opportunity to gain sales and market share with the all-new 2010 Subaru Legacy. The Legacy, built on an all-new platform with a longer wheelbase and increased width for greater interior room also achieves 31 mpg highway. When combined with those attributes and All-Wheel Drive technology, as is standard with all Subaru vehicles, we think it is the best overall value in the sedan segment," Doll continued.

About Subaru of America, Inc.
Subaru of America, Inc. is a wholly owned subsidiary of Fuji Heavy Industries Ltd. of Japan. Headquartered in Cherry Hill, N.J., the company markets and distributes Subaru Symmetrical All-Wheel Drive vehicles, parts and accessories through a network of approximately 600 dealers across the United States. Subaru boasts the most fuel-efficient line-up of all-wheel drive products sold in the market today based on Environmental Protection Agency (EPA) fuel economy standards. All Subaru products are manufactured in zero-landfill production plants and Subaru of Indiana Automotive Inc. is the only U.S. automobile production plant to be designated a backyard wildlife Habitat by the National Wildlife Federation.

About Subaru

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Subaru and the Environment

At Subaru, protecting the environment is just as important as protecting our passengers...

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About the Subaru of America Foundation

Established in 1984, the Subaru of America Foundation (SOAF) address the needs of local communities.

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Subaru Corporate Responsibility

See how our commitment to quality extends to everything we do, even giving back.

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The Subaru Clean Plant

SIA is no stranger to being a trailblazer when it comes to being environmentally responsible.