Subaru concepts push the limits of the fast, the low and the (very) slow for 2009 SEMA Show

Cherry Hill NJ, October 29, 2009 -- Subaru of America, Inc. today announced two tuner models along with a "blast from the past" Subaru classic that will debut at the 2009 Specialty Equipment Manufacturers Association (SEMA) Show at the Las Vegas Convention Center Nov. 3-6. Further models will be announced in due course.

Subaru Performance Tuning (SPT®), Subaru of America's in house performance division, built a custom Impreza WRX® STI® and Legacy® VIP concept especially for the 2009 SEMA Show. The WRX STI by SPT demonstrates what a WRX STI owner can build at home using just the SPT catalog as a source for bolt-on parts. The WRX STI by SPT offers more power along with even sharper handling response, making it the ideal machine for high style street performance or track driving.

The Legacy VIP is a one-of-a-kind vehicle inspired by the VIP rides found on the streets of Tokyo, Los Angeles and New York. It uniquely blends parts from SPT and the Japanese domestic market (JDM) with custom features for the "full VIP treatment." VIP is a style known for a clean, yet heavily reworked, luxury theme with an emphasis on impossibly low ride height and huge, aggressively styled wheels.

Those connected to this scene don't say "V-I-P" but rather call it "bippu" in a nod to its Japanese roots. "Traditional" VIP rides are based on rear-wheel drive vehicles; the Subaru Legacy VIP breaks the mold by applying the look to an all-wheel drive sedan with an extra dose of East Coast flair.

The third vehicle announced for Subaru's SEMA display is also one-of-a-kind: A special SPT delivery van that promises to deliver go-fast parts very slowly. That's because it only has 25 horsepower.

The 1969 micro van (emphasis on "micro") was one of the first models sold by Subaru of America. Its two-cylinder, two-stroke engine musters 25.3 lb.-ft. of torque. Less than 10 feet long and barely more than four feet wide, the Subaru micro van could be used to deliver SPT parts inside Subaru's headquarters campus. Nearly as impressive as its 66-MPG economy is the patience needed to drive it for 66 miles.

Details: 2010 Subaru WRX STI by SPT

The drivetrain in the WRX STI by SPT is essentially stock, which means a 2.5 liter DOHC, 16 valve, turbocharged and intercooled 4-cylinder Subaru Boxer® engine with Dual Active Valve Control System. Backed by a 6-speed close ratio manual transmission, it gets power to the road via Symmetrical All-Wheel Drive with Driver Controlled Center Differential (DCCD), limited slip helical front differential and TORSEN® rear differential.

The engine remains stock, including 14.7 PSI max. boost. An SPT exhaust system boosts horsepower to 315 hp @ 6,000 RPM (up from the stock 305), while peak torque remains stock at 290 lb.-ft. @ 4,000 RPM. There is also an SPT turbo heat shield. For that extra dose of style under the hood, the car features an SPT billet oil cap v2.0 and SPT billet battery hold down v2.0; an STI front lip spoiler and SPT exhaust finishers complete the look.

The stock WRX STI is already a master of the curves; the WRX STI by SPT ups the handling ante with readily available accessories: 19 x 8.5-in. Prodrive® GT2 wheels are finished in Glitter Gold and wear Michelin Pilot Sport A/S 245/35R19 performance tires. Suspension is tweaked with STI performance springs, an SPT strut tower brace and an SPT lower chassis brace.

Interior appointments and electronics are geared to what the average enthusiast can afford and use. So, you won't find half a dozen 10-inch LCDs scattered around the interior. An SPT boost gauge, a media hub digital music integration system and an auto-dimming mirror with transflective display and HomeLink® transmitter, are all available from the SPT catalog. Final touches include an STI shift knob and all-weather floor mats (because Subaru drivers aren't afraid of the weather.)

Details: Subaru Legacy 2.5GT VIP

The 2010 Legacy is all-new, built on a new platform that increases room and comfort while preserving the agility and fun-to-drive spirit of the previous model. Its new midsize roominess and comfort make Legacy an ideal candidate for the VIP ("bippu") treatment. This transformation, however, is not for the faint of heart.

The 2010 Legacy 2.5GT starts out strong enough; its new 265-hp turbocharged/intercooled is teamed exclusively to a new 6-speed manual transmission for 2010 along with the Continuous Symmetrical All-Wheel Drive (viscous coupling locking center differential). So, the Legacy can go on when the snowflakes fall. The stock torque curve (258 lb.-ft. at 2,000-5,200 RPM) makes city VIP-ing smooth and easy in this Legacy.

The turbo Boxer is dressed up with a custom full engine bay cover, SPT billet oil cap v2.0 and SPT billet battery hold-down v2.0. To go "bippu" is to go low, starting with the profile. The stock Subaru intercooler, which inhales through a hood scoop, is replaced by a Mishimoto front mount intercooler with custom piping, to allow a smooth hood.

To ride low, the Legacy VIP gets air suspension system from Universal Air®. The MC3 Enterprises Trinidad wheels were custom machine for this vehicle and measure 20 x 10-inch in front (30 offset) with a 3-inch lip; the 20 x 10-inch rear wheels have a 12 offset and 4-inch lip. The 235/30R20 Falken FK452 tires are "stretched a bit."

Subaru sourced a number of body parts from the Japanese domestic market (JDM) Legacy, including: hood, bumper faces, sport grille, front and rear under spoilers, HID headlights and fog lights. The power folding signal mirrors with chrome caps and the vent shades likewise come from the JDM Legacy parts supply. Roof and decklid lip spoilers were added to keep the lines of the car clean.

Custom touches start with the rolled and flared fenders and add a chrome trunk garnish and door handles, along with puddle lights. The body is sprayed in Shinjuku Black Plum. The Legacy VIP interior is almost fully custom, featuring diamond stitch seats and door trim finished in Togarashi Red. An interior illumination kit and illuminated sill plates add a VIP glow.

SPT catalog parts include an auto-dimming mirror with transflective display and HomeLink® transmitter and an STI Duracon shift knob.

The rear seat passengers enjoy the full VIP treatment, starting with bucket seats and a motorized compartment for valuables. Onboard entertainment is offered through a JVC KD-AVX77 touch screen head unit up front and twin rear seat multifunction displays in the rear. A custom carputer integrates the added subsystems. A pair of JBL amps (GT5-A604 4-channel and GT5-A3001 sub amp) powers six JBL speakers and two JBL 10-inch subs.

Details: 1969 Subaru SPT parts delivery van

The Subaru SPT Parts Delivery Van is a fully restored 1969 Subaru 360 van and features prominent SPT livery. The restoration was undertaken by Subaru of Las Vegas and will be displayed in their showrooms after the show.

  1. Engine: 356 cc, 2-cylinder, 2-stroke, air-cooled
  2. Horsepower/torque: 25 @ 5,500 RPM / 25.3 lb.-ft. @ 4,500 RPM
  3. Length: 117.9 inches
  4. Width: 51.0 inches
  5. Height: 53.0 inches
  6. Curb weight: approx. 950 lbs.
  7. Fuel economy: 66 miles per gallon
  8. Smile factor: priceless

About Subaru of America, Inc.
Subaru of America, Inc. is a wholly owned subsidiary of Fuji Heavy Industries Ltd. of Japan. Headquartered in Cherry Hill, N.J., the company markets and distributes Subaru Symmetrical All-Wheel Drive vehicles, parts and accessories through a network of approximately 600 dealers across the United States. Subaru boasts the most fuel efficient line-up of all-wheel drive products sold in the market today based on Environmental Protection Agency (EPA) fuel economy standards. All Subaru products are manufactured in zero-landfill production plants and Subaru of Indiana Automotive Inc. is the only U.S. automobile production plant to be designated a backyard wildlife habitat by the National Wildlife Federation.

Subaru Outback named MOTOR TREND's 2010 Sport/Utility of the Year.

Subaru first automaker with two consecutive MOTOR TREND Sport/Utility of the Year titles

Cherry Hill, NJ, October 15, 2009 -- Subaru of America, Inc. today announced that the Subaru Outback has been named MOTOR TREND's 2010 Sport/Utility of the Year®.

The Subaru Outback's victory follows the Subaru Forester's win for the 2009 award, making Subaru the first automaker to win two consecutive MOTOR TREND Sport/Utility of the Year® awards.

MOTOR TREND editor-in-chief, Angus MacKenzie, said "The 2010 Subaru Outback offers a unique combination of comfort, efficiency, versatility and value. It boasts car-like refinement, drivability and gas mileage on the road, yet is as capable in the rough stuff as all but the most off-road focused sport utilities. Thoughtfully engineered, cleverly detailed and competitively priced, the Subaru Outback is a terrific all-rounder with broad appeal."

"We are doubly proud and honored to receive the MOTOR TREND 2010 Sport/Utility of the Year® award for the second consecutive year" said Thomas J. Doll, executive vice president and chief operating officer, Subaru of America Inc. "To win the 2009 award for the Forester was wonderful enough, but to have won for the 2010 Outback this year is truly an outstanding achievement. The Subaru Outback is an icon of performance and capability and was the original SUV alternative. Now with its improved power, economy and increased dimensions it is the complete package."

Speaking to Subaru of America's sales success as the top performing automaker of 2009, Doll noted, "The success of our business is founded not only on our outstanding products, but also on the commitment and dedication of our retail sales network and great sales and marketing programs. We are absolutely thrilled that MOTOR TREND has added their validation to the Subaru brand."

Priced from $22,995, and produced at Subaru's zero-landfill plant in Lafayette, Indiana, the redesigned Subaru Outback is available with either a 170-hp 2.5-liter four cylinder boxer engine or a 256-hp 3.6-liter six-cylinder boxer engine. The 2010 Outback is built on an all-new platform featuring a 2.8-inch longer wheelbase (now 107.9 inches) that improves ride and interior space, especially rear seat legroom. The 2010 Outback also features increased hip and shoulder room.

Living up to Subaru's legendary safety record, the Outback offers cutting-edge safety technology, including Subaru's ring reinforcement safety system, front, seat-mounted side, and side-curtain airbags and ABS. Subaru Vehicle Dynamics Control (VDC) system, which incorporates stability and traction control systems with a roll-over sensor, is also standard equipment.

The Subaru Outback was recently named a Top Safety Pick by the Insurance Institute of Highway Safety (IIHS).

To judge contenders for the award, MOTOR TREND's editorial staff conducted an exhaustive three-phase testing process. Phase one of the process includes a full tech check and weigh-in, then full track testing to establish baseline data for acceleration, braking, and handling. Phase two involves three days of road loops offering a range of road surfaces and traffic conditions to evaluate ride and handling, engine and transmission smoothness and responsiveness, wind and road noise, and ergonomics. A dirt-track section tests traction, stability, and braking control systems. In phase three the judges debate and deliberate. This year, the editors updated and expanded the judging criteria to six new categories:

  • Design Advancement - well-executed exterior and interior styling; innovative vehicle packaging; good selection and use of materials.
  • Engineering Excellence - total vehicle concept and execution; clever solutions to packaging, manufacturing and dynamics issues; cost-effective tech that benefits the consumer.
  • Intended Function - how well the vehicle does the job its planners, designers, and engineers intended it to do.
  • Efficiency - low fuel consumption and carbon footprint, relative to the vehicle's competitive set.
  • Safety - a vehicle's ability to help the driver avoid a crash, as well as the secondary safety measures that protect its occupants from harm during a crash.
  • Value - competitive price and equipment levels, measured against those of vehicles in the same market segment.

MOTOR TREND's Sport/Utility of the Year® is not a comparison test and is only open to all-new or substantially upgraded vehicles that have gone on sale in the 12 months from November 1 of the previous year. MOTOR TREND looks for the pick of each year's crop of new SUV's, and does not revisit vehicles that have been on sale for the past few years.

About Subaru of America, Inc.
Subaru of America, Inc. is a wholly owned subsidiary of Fuji Heavy Industries Ltd. of Japan. Headquartered in Cherry Hill, NJ, the company markets and distributes Subaru Symmetrical All-Wheel Drive vehicles, parts and accessories through a network of approximately 600 dealers across the United States. Subaru boasts the most fuel efficient line-up of all-wheel drive products sold in the market today based on Environmental Protection Agency (EPA) fuel economy standards. All Subaru products are manufactured in zero-landfill production plants and Subaru of Indiana Automotive Inc. is the only U.S. automobile production plant to be designated a backyard wildlife habitat by the National Wildlife Federation.

Subaru of America, Inc. reports positive sales for September

Redesigned 2010 Subaru Outback and Legacy models keep momentum going


Cherry Hill NJ, October 1, 2009 -- Showing no slow down in momentum for car maker, Subaru of America, Inc., the company announced today that it had yet another sales increase for the month of September. The company attributes its continuing success to strong sales for the newly redesigned 2010 Subaru Outback and Legacy models.

The company sold 14,593 units in September 2009 versus 14,491 units in September 2008, resulting in a 1-percent gain year-over-year and a 10-percent gain year-to-date with 158,421 units sold in 2009 versus 143,789 units sold in 2008.

Sales for the Subaru Outback for the month of September were up 63-percent, while sales for the Subaru Legacy were up 24-percent.

"This has been a breakout year for us in terms of brand awareness and consistent sales success," said Tim Colbeck, senior vice president of sales, Subaru of America, Inc. "We are in the midst of a successful launch of 2010 Subaru Outback and Legacy models, which along with our Forester, are helping us buck the industry trends. We are on a record sales pace and I am confident that we will continue to be considered a top choice among car buyers."

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"We are pleased with the efficiency that our retailers displayed in September as we were able to maintain sales even with low levels of inventory," said Thomas J. Doll, executive vice president and COO, Subaru of America, Inc.

About Subaru of America, Inc.
Subaru of America, Inc. is a wholly owned subsidiary of Fuji Heavy Industries Ltd. of Japan. Headquartered in Cherry Hill, N.J., the company markets and distributes Subaru Symmetrical All-Wheel Drive vehicles, parts and accessories through a network of approximately 600 dealers across the United States. Subaru boasts the most fuel-efficient line-up of all-wheel drive products sold in the market today based on Environmental Protection Agency (EPA) fuel economy standards. All Subaru products are manufactured in zero-landfill production plants and Subaru of Indiana Automotive Inc. is the only U.S. automobile production plant to be designated a backyard wildlife habitat by the National Wildlife Federation.

Ready for anything: Subaru of America supports Fall Car Care Month

Subaru drivers to enjoy free vehicle diagnostic inspections in October


Cherry Hill NJ, October 1, 2009 -- Subaru of America, Inc. announced today that the company is endorsing the Car Care Council's Fall Car Care Month, a nationwide October program focusing on the importance of regular vehicle maintenance. Subaru's theme this year is "Ready for Anything," a nod to standard all-wheel drive on every Subaru model and the brand's legendary versatility. To celebrate the occasion, participating Subaru dealers are offering free vehicle diagnostic inspections to Subaru owners in preparation for the demands of winter driving.

A recent survey by the Car Care Council found that many of the vehicles checked lacked even the most basic maintenance: 38-percent of cars had low or dirty engine oil, 54 percent had low tire pressure, and 28-percent had inadequate cooling protection.

"Regular maintenance of your vehicle - no matter what you drive - is a good way to avoid breakdowns and ensure that you get where you are going this winter," notes Gary Palanjian, vice president of parts and service, Subaru of America, Inc. "We're pleased to join in with the Car Care Council's efforts to raise awareness of the importance of keeping your vehicle properly maintained."

During Fall Car Care Month, participating Subaru dealers, which is more than 95-percent of the dealer body, will be performing a thorough multi-point diagnostic checkup of all major operating systems, and owners will receive a written report of the vehicle's condition. Dealers may also offer other specials, such as instant rebates on brake pad service. For a list of participating dealers, consumers can visit www.subaru.com.

About Subaru of America, Inc.
Subaru of America, Inc. is a wholly owned subsidiary of Fuji Heavy Industries Ltd. of Japan. Headquartered in Cherry Hill, N.J., the company markets and distributes Subaru Symmetrical All-Wheel Drive vehicles, parts and accessories through a network of approximately 600 dealers across the United States. Subaru boasts the most fuel efficient line-up of all-wheel drive products sold in the market today based on Environmental Protection Agency (EPA) fuel economy standards. All Subaru products are manufactured in zero- landfill production plants and Subaru of Indiana Automotive Inc. is the only U.S. automobile production plant to be designated a backyard wildlife habitat by the National Wildlife Federation.

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