1960

FIRST SUBARU OFFICE

1967

The very first Subaru “office” is in fact a small rental unit in Balboa Park, California, which Harvey Lamm, Subaru of America co-founder, sets up.

SUBARU OF AMERICA, INC. (SOA)

1968

Subaru sells U.S. distribution/dealer territories to 13 mostly independent distributors. In subsequent years, SOA buys out most of the original distributors, with the exceptions of Subaru New England (SNE) and Subaru Distribution Corp. (SDC), which covers New York and parts of New Jersey.

Subaru of America, INC. (SOA)
Subaru Dealership
1968

Subaru sells U.S. distribution/dealer territories to 13 mostly independent distributors. One of the first Subaru retailers, Bob Carl Subaru, opens in Media, Pennsylvania. In subsequent years, SOA buys out most of the original distributors, with the exceptions of Subaru New England (SNE) and Subaru Distribution Corp. (SDC), which covers New York and parts of New Jersey.

1970
1970

Subaru moves its headquarters to Pennsauken, New Jersey, where it stays for nearly 20 years before moving to Cherry Hill, New Jersey.

SBRU

1972

May 24 marks the first public offering of Subaru stock on the New York Stock Exchange with an opening stock price of $3.00 per share.

Subaru Public Stock

THE OIL CRISIS

1973

The 1973 Oil Crisis helps the sales of small cars and Subaru is no exception. However, Subaru then suffers from yen/dollar exchange rate changes that force FHI to raise prices with a resultant sales drop. With supply now exceeding demand, the company suffers severe losses.

Oil Crisis

OFFICIAL CAR OF THE U.S. SKI TEAM

1976

Subaru and the U.S. Ski Team begin a partnership. The team adopts the Subaru 4WD station wagon as its official car.

US Ski Team Official Car
1980
1981

Subaru is an inadvertent beneficiary of an MITI trade agreement between Japan and the U.S. whereby Japan voluntarily agrees to limit the number of cars sent to the United States. With supply restricted, Subaru adds features and raises the average price of its cars from $6,025 to $8,000. At this time SOA becomes highly profitable; however, it is an unsustainable position for the company.

MTI Trade Agreement

1MM
$1B

1983

SOA celebrates its 15th anniversary and sells its 1 millionth Subaru in the U.S.

Yearly sales exceed $1 billion for the first time. Earnings reach record levels for the eighth consecutive year, totaling $49.5 million.

1985

Subaru reaches its 10th consecutive year of record-setting earnings and sales with a net yearly income of $77.1 million, a 28 percent increase over the previous year. 

Record annual sales revenue is $1.5 billion compared to the previous record of $1.18 billion set in 1984.

NEW HOME

1986

Subaru of America moves into its new $18 million, seven-story corporate headquarters on Route 70 in Cherry Hill, New Jersey.  

New Home
Forbes Rank Subaru
1986

Forbes ranks Subaru sixth in sales revenue with a 49.9% five-year average return on equity. Subaru becomes the only company surveyed to rank in the top 10 in profitability in each of the previous eight years. 

SUBARU TECNICA INTERNATIONAL
ESTABLISHED

1988

This division is established as a subsidiary to undertake motorsports activities, including FIA World Rally Championships, and the development and sales of specially-designed sports components. 

Subaru Tecnica International Logo

SUBARU OF INDIANA AUTOMOTIVE OPENS

1989

A Subaru Legacy and an Isuzu pickup are the first two vehicles to roll off the assembly line on September 11 at Subaru-Isuzu Automotive, initially a joint-venture factory. The Lafayette, Indiana, factory has been designated a certified backyard wildlife habitat by the National Wildlife Federation and was the first auto plant to hold a zero-landfill production design.

Subaru Indiana Automotive
1990
1990

Fuji Heavy Industries (FHI) acquires Subaru of America through a $6-per-share cash offer. FHI had already purchased just under half of SOA stock from prior investments.

1993

The company has record financial losses, high inventory (300-day supply) and six consecutive years of declining sales, ineffective advertising, and a confusing brand image.

STI FACTORY TEAM SWITCHES TO THE NEW IMPREZA

1994

The Subaru Impreza begins its long and highly successful association in world-class rally and rallycross competition. With a smaller, more highly developed platform, STI earns second place in the 1994 WRC manufacturer’s points championship. 

Subaru Impreza WRC
1995

With full-time drivers Colin McRae and Carlos Sainz, STI achieves its first World Rally Championship manufacturers’ title, winning five of the eight rallies and securing first and second place in the drivers’ points standings. McRae locks up the title with an overall win at Rally Great Britain.

rally logo
1996

McRae teams up with Kenneth Eriksson and Piero Liatti to again secure the manufacturer’s title for STI. McRae wins three rallies, including both of the final two rounds of the championship. The team achieves nine overall podiums throughout the season.

1997

Despite a major revamp of WRC regulations, the team achieves a third consecutive manufacturer’s title and caps off a stretch of success that catapults the STI name to legendary status in international rallying. McRae wins five events on the season’s expanded 14-rally schedule, again complemented by Eriksson (two wins) and Liatti (one win).

subaru dot com

SUBARU.COM

1996

Subaru launches the official website of Subaru of America, Inc., Subaru.com.

3MM
$3B

1998

Subaru sells its 3 millionth vehicle in the U.S. and reports record unit sales of 147,833 and tops $3 billion in revenue for the first time in its history.

2000
2001

FHI purchases the Isuzu holding for $1 and renames the factory “Subaru of Indiana Automotive, Inc.” 

2002 WRX STI
2002

Subaru officially launches SRT USA at the New York International Auto Show in April 2001, soon after the all-new 2002 WRX debuts in the U.S. Mark Lovell and co-driver Steve Turvey win the 2001 SCCA ProRally championship in their WRX STI. Subaru captures both the championship and the Production GT class in the manufacturers competition.

ZERO-LANDFILL PLANT

2004

Subaru of Indiana Automotive (SIA) becomes the first manufacturing facility in the U.S. to reach zero-landfill status. From that point onward, all Subaru vehicles are built in zero-landfill plants, where 100% of manufacturing waste is either recycled or turned into electricity. 

Subaru of Indiana Automotive reach zero-landfill status
Carmichael Lynch advertising agency
2006

A new advertising agency, Minneapolis-based Carmichael Lynch, is hired.

SHARE THE LOVE® EVENT

2008

Subaru launches its annual year-end sales event designed to give back, wherein Subaru donates $250 for each vehicle sold to the purchaser’s charity of choice. To date, almost $120 million has been donated to charities. 

Subaru Share the Love Event

SUBARU JUMPS INTO

THE RECORD BOOKS

2009

Travis Pastrana makes history, launching his Subaru Impreza STI rally car off the Pine Avenue Pier in Long Beach, California, at 91 mph, soaring 269 feet over Rainbow Harbor and successfully landing on a floating barge — setting the new world record for the longest jump in a rally car.

Travis Pastrana's Subaru Impreza STI rally car

SOA ANNOUNCES BEST-EVER SALES

2009

216,652 vehicles sold. Sales reach 200,000 unit milestone.

2010

SECOND CONSECUTIVE YEAR OF RECORD SALES

2010

263,820 vehicles sold.

THIRD CONSECUTIVE YEAR OF RECORD SALES

2011

266,989 vehicles sold.

FOURTH CONSECUTIVE YEAR OF RECORD SALES

2012

336,441 vehicles sold. Sales exceed 300,000-unit milestone.

FIFTH CONSECUTIVE YEAR OF RECORD SALES

2013

424,683 vehicles sold. Sales exceed 400,000-unit milestone.

Subaru Forester SUV of the Year
2014

The Subaru Forester wins Motor Trend’s “SUV of the Year” award.

SIXTH CONSECUTIVE YEAR OF RECORD SALES

2014

513,693 vehicles sold. Subaru reaches the 500,000 sales milestone for the first time in its history.

2014

Subaru and its retailers pledge to treat people with love and respect at any interaction with Subaru. The Subaru Love Promise mission is to make a lasting positive impact in the world and local neighborhoods through commitments to its customers and their communities. This starts with partnerships with organizations who support the environment, health and wellness, community, education and animal welfare.

The Subaru Love Promise

NATIONAL PARKS

ZERO-LANDFILL

INITIATIVE

2015

Subaru announces it will share its knowledge of zero-landfill practices with the National Park Service to help reduce landfill waste. The initiative begins in three iconic national parks — Yosemite, Grand Teton, and Denali — with the ultimate goal of reducing landfill-bound waste from all national parks. Subaru is invited to appear before the United Nations in a discussion about how marketers can help make the world a better place.

National Parks Zero-Landfill Initiative

SEVENTH CONSECUTIVE YEAR OF RECORD SALES

2015

582,675 vehicles sold.

EIGHTH CONSECUTIVE YEAR OF RECORD SALES

2016

615,132 vehicles sold. Sales exceed 600,000-unit milestone.

2016

Subaru President and Chief Operating Officer Thomas J. Doll wins Motor Trend’s Inaugural 2016 “Person of the Year.”

Subaru President and COO Thomas J. Doll

NINTH CONSECUTIVE YEAR OF RECORD SALES

2017

647,956 vehicles sold.

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