1960
1967 Fuji Rabbit
1967

Built under the Fuji nameplate, the Rabbit S-1 started production in June, 1946, even pre-dating Vespa.

SUBARU 360

1968

Subaru introduces the 360 as an inexpensive yet distinctive economy car: “Cheap and Ugly.” Powered by a two-stroke engine, the Subaru 360 claims 66.3 mpg and sells for $1,297. It was $300 cheaper than the similar-looking Volkswagen Beetle and was 1,000 pounds lighter.

SUBARU 360
1970

FF1

1969-1970

Subaru introduces the FF1, the first front-wheel drive car from Japan boasting a unique horizontally opposed, water-cooled, 4-cylinder engine. The FF1 is marketed to rural America because its better handling front-wheel drive will show its advantage on rougher rural roads. The car is available as a 4-door sedan, a wagon, and a 2-door coupe with a 1088-cc engine. It sells for $1,699.

FF1
Leone
1973

The FF1 is replaced by the larger, more powerful Leone series, which is marketed simply as either a DL or GL model, regardless of body style, to focus on establishing the Subaru name.

4WD

4WD Wagon
1975

Subaru launches the Subaru 4WD wagon, the first four-wheel drive passenger car sold in the U.S. The car established the company as the leading 4WD niche marketer.

Road Test Magazine 1975 Import Car of the Year
1975

Road Test magazine names the Subaru GF model “1975 Import Car of the Year.”

SUBARU BRAT

SUBARU BRAT
1977

Subaru introduces the BRAT (Bi-drive Recreational All-terrain Transporter), a small dual-range 4WD vehicle with two bucket seats fixed to the open-bed back. Subaru targets the BRAT to the recreational market outside the northern states. The vehicle’s “fun and sun” concept also targets younger consumers.

1980
1980 WRC
1980

A Subaru team appears for the first time in the World Rally Championship (WRC).

THE COUPE

THE COUPE
1984

Subaru unveils the 1985 XT Coupe, defining aerodynamic styling. Hi-lo dual range 4x4 is optional and for a short time it’s available in a 6-cylinder.

THE JUSTY

1987

Subaru introduces the U.S. to the Justy, the first modern mini-car from a Japanese importer and the only car in the U.S. sold with an Electronic Continuously Variable Transmission (ECVT). The company also introduces full-time 4WD on GL and DL models.

THE JUSTY

THE LEGACY®

THE LEGACY
1989

The Legacy model is introduced — the first Subaru vehicle built in the U.S. and a clear move to position the automaker as more upscale.

1990

THE SVX

THE SVX
1991

Subaru introduces its first performance luxury coupe, the 1992 Subaru SVX, selling for $24,445. The quirky SVX luxury sport coupe, 3.3-liter 6-cylinder, is available as a 1992 model. Discontinued in 1997, the SVX retains cult popularity years later.

THE IMPREZA®

1993

Subaru introduces the Impreza, available as an economy compact sedan and sport wagon.

THE IMPREZA

THE OUTBACK®

1995

Subaru introduces the Outback, the world’s first sport utility wagon.

THE OUTBACK

THE
FORESTER®

1998

Subaru introduces the Forester, a sport utility vehicle (SUV), smaller than the Outback but bigger than the Impreza.

THE FORESTER
2000
ST-X
2000

Subaru unveils the ST-X concept car in January at the Los Angeles Auto Show. Reminiscent of the BRATT, this pickup features an extendable 55-inch bed and four full doors. The ST-X is built on the Legacy platform with a supercharged 230-hp SUBARU BOXER engine and a 5-speed manual transmission.

WRX®

2001

Subaru unveils the all-new Impreza WRX® Sedan and Sport Wagon at the North American International Auto Show.

WRX

THE BAJA

THE BAJA
2002

Subaru introduces the all-new Baja crossover vehicle at the North American International Auto Show.

THE TRIBECA®

2005

The B9 Tribeca, the first seven-passenger vehicle from Subaru, is introduced at the North American International Auto Show in Detroit.

THE TRIBECA
THE FORESTER
2009

The Subaru Forester Wins Motor Trend’s “SUV of The Year” Award.

2010
THE OUTBACK
2010

The Subaru Outback Wins Motor Trend’s “SUV Of The Year” Award.

THE XV CROSSTREK®

2012

Subaru introduces the 2013 XV Crosstrek at the 2012 New York International Auto Show.

THE XV CROSSTREK

THE BRZ®

2012

Subaru unveils the 2013 BRZ, the first rear-wheel drive Subaru in decades.

THE BRZ

THE ASCENT®

2017

Subaru launches the Ascent, a new three-row, family-friendly SUV with flexible seating for seven or eight passengers. The Ascent is the first vehicle to offer the added safety of Subaru EyeSight® Driver Assist Technology as standard equipment, and has the highest towing capacity of any Subaru yet — up to 5,000 pounds.

THE ASCENT

50th ANNIVERSARY SPECIAL EDITIONS

2018

Introducing all-new 50th Anniversary Special Edition vehicles.

50th Anniversary Special Editions
  • 1960s
  • 1970s
  • 1980s
  • 1990s
  • 2000s
  • 2010s

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