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More Than a Car Company

Our Drive for Impact

At Subaru, it is our responsibility to show love and respect to all who interact with us. We strive to empower all members of our family – employees, retailers, owners, the communities we serve, and our industry at large – to grow and share their own positive impact.

We do this by living our Love Promise, through our annual Share the Love® Event, by partnering with organizations who are building up our communities, by holding ourselves to the absolute highest quality and safety standards as a car manufacturer, and by reflecting regularly on our practices to identify ways we can grow and improve the lives of everyone with whom we come into contact. We believe impact starts at home, which is why we have heavily invested in our community of Camden, New Jersey, where our headquarters campus is located. Our ties to the Camden community continue to grow as we support our neighbors through nonprofit partnerships, employee volunteer opportunities, job training, and more.

Learn more about the Subaru Love Promise

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Our Subaru Family

Diversity, Equity, & Inclusion
At Subaru, we believe that embracing different perspectives and ensuring every voice is heard makes us a stronger family and company. Diversity, Equity, and Inclusion (DEI) principles are woven into the fabric of our company and are the reason Subaru has received 100 percent on the Human Rights Campaign Equality Index year over year.

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Volunteerism
Volunteerism at Subaru is an integral part of our Love Promise. Every employee believes in our Love Promise culture and appreciates just how special it is. 

In 2018, Subaru employees donated more than 7,300 volunteer hours to the communities we serve.

There’s safe, and then there’s Subaru safe.
When you choose a Subaru, you’re not just choosing a car. You’re choosing a company with a lifetime commitment to protecting those you love. Learn more about our industry-leading safety innovations and why Subaru is a leading choice among parents with teen drivers.

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Subaru Eco-friendly icons.

Our Planet

Eco-Friendly Retailer Program
The Subaru Eco-Friendly Retailer Program is a voluntary program that encourages Subaru retailers to reduce energy usage, decrease water consumption, and reduce waste sent to landfills through activities such as recycling or eco-related community outreach. More than 32% of Subaru retailers participate in the Eco-Friendly Retailer Program. 

TerraCycle®
Since April 2018, Subaru has partnered with TerraCycle, an innovative recycling company that is currently working with Subaru retailers in 589 markets across the U.S. to collect selected, hard-to-recycle items and transform them into useful products. In addition, Subaru and select partners ship approximately two tons of recyclable waste every month for TerraCycle to recycle into usable items. To date, through this initiative, 2.7 million pieces of hard-to-recycle waste have been collected, equaling more than 18 tons of waste. The recycled waste is transformed into items like picnic tables for the city of Camden and Adirondack chairs, picnic tables, and benches for NatureBridge in Yosemite National Park, as well as other items for Subaru retailers’ community partners. These useful items are purchased and donated by Subaru and its retailers for community use.

 

Subaru Loves the Earth
From becoming America’s first zero-landfill automaker – with all waste recycled or reused – to our current National Park Zero Landfill Initiative, Subaru cares about the environment. Check out other initiatives that show how Subaru Loves the Earth.

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Subaru of America Foundation

The Subaru of America Foundation was established in 1984 with the goal of supporting the communities in which we live and work. Today, we are proud to say that our foundation continues pursuing this goal and has awarded over $12 million through grants, scholarships, and matching employee gifts to various programs.

Learn about the Subaru of America Foundation

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Our Community

2019 Share the Love
When we share love, we all win. By the end of 2019 – the 12th year of Share the Love – Subaru and its retailers donated over $176 million through the Subaru Share the Love Event to charities like the ASPCA, Make-A-Wish, Meals on Wheels, the National Park Foundation, and over 1,220 hometown charities, including those in our own neighborhood of Camden, New Jersey.

Learn more about the Subaru Share the Love Event

Empower Camden
Subaru is deeply committed to the empowerment of its headquarters’ hometown – Camden, New Jersey. We have actively invested in the Camden area for over 30 years with a focus on education, health and wellness, and financial stability. When Subaru officially committed to moving its headquarters in 2016, we wanted to enhance our relationship with the Camden community through increased support of areas such as education, job readiness training, and housing. Today, we continue to work with our partners to stay actively involved in the city’s revitalization and to Empower Camden.

Learn more about Empower Camden

Our Nonprofit Partners

At Subaru of America (SOA), our Love Promise is how we live out our corporate responsibility through all of our actions – actions that we hope inspire and motivate others to join us on this journey. Subaru and our retailers believe in making the world a better place, and the Subaru Love Promise is our vision for delivering on that belief.

Below is a sampling of stories from our network of 200-plus community partners that highlight just some of the many examples of the positive impact Subaru is having in communities across the country. Check back monthly to read about new community organizations with which we have partnered.

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Subaru Builds Up Portland Youth
Portland Youth Builders’ mission is to support young people by helping them become self-sufficient, contributing members of the workforce and their community in Portland, Oregon. They do this through education, vocational training in construction and technology, leadership development, and long-term support of low-income youth. With support from the Subaru of America Foundation, Portland Youth Builders has been able to financially support their Construction Training Program over the past two years, resulting in the building of three affordable housing units – in partnership with Habitat for Humanity – and remodeling a home that will go to a family currently experiencing homelessness.

Pennsylvania Boy Scouts of America
Cradle of Liberty Council, Boy Scouts of America, is a volunteer-driven organization providing formative, age-appropriate experiences to young people from every community throughout the city of Philadelphia and Montgomery and Delaware counties. The program is designed to foster learning, team-building, resilience, and personal responsibility. Through a grant provided by the Subaru of America Foundation, the organization was able to financially support its Philadelphia-based Exploring Program – a workforce development and career education program that provides young people with the opportunity to participate in hands-on job shadowing at reputable companies while learning vital on-the-job skills.

2019 Subaru of America Corporate Impact Report.

Subaru Corporate Reports

Subaru of America Corporate Impact Report
Subaru of America is committed to being a positive force in our communities with actions that set an example for others to follow. We strive to be more than a car company in everything we do.

Download the 2019 report (PDF)

Download the 2018 report (PDF)

CSR REPORT 2018

2018 Subaru Corporation Global CSR Report
This report introduces the outcome of efforts on corporate social responsibilities (CSR) by Subaru Corporation in Japan and its domestic and overseas affiliates to promote communication with stakeholders, including customers, shareholders, business partners, local communities, and employees, aiming to further strengthen the company’s commitments.

Download the report (PDF)