More Than a Car Company®

Our Drive for Impact

At Subaru, it is our responsibility to show love and respect to all who interact with us. We strive to empower all members of our family – employees, retailers, owners, the communities we serve, and our industry at large – to grow and share their own positive impact.

We do this by living our Love Promise, through our annual Share the Love® Event, by partnering with organizations who are building up our communities, by holding ourselves to the absolute highest quality and safety standards as a car manufacturer, and by reflecting regularly on our practices to identify ways we can grow and improve the lives of everyone with whom we come into contact. We believe impact starts at home, which is why we have heavily invested in our community of Camden, New Jersey, where our headquarters campus is located. Our ties to the Camden community continue to grow as we support our neighbors through nonprofit partnerships, employee volunteer opportunities, job training, and more.

Learn more about the Subaru Love Promise

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Our Subaru Family

Diversity, Equity, & Inclusion
At Subaru, we believe that embracing different perspectives and ensuring every voice is heard makes us a stronger family and company. Diversity, Equity, and Inclusion (DEI) principles are woven into the fabric of our company and are the reason Subaru has received 100 percent on the Human Rights Campaign Equality Index year over year.

Learn about Subaru's diversity, equity, and inclusion initiatives


Volunteerism at Subaru is an integral part of our Love Promise. Every employee believes in our Love Promise culture and appreciates just how special it is. 

In 2018, Subaru employees donated more than 7,300 volunteer hours to the communities we serve.

There’s safe, and then there’s Subaru safe.
When you choose a Subaru, you’re not just choosing a car. You’re choosing a company with a lifetime commitment to protecting those you love. Learn more about our industry-leading safety innovations and why Subaru is a leading choice among parents with teen drivers.

Learn more about Subaru's commitment to safety

Since April 2018, Subaru has partnered with TerraCycle, an innovative recycling company that is currently working with Subaru retailers in 589 markets across the U.S. to collect selected, hard-to-recycle items and transform them into useful products. In addition, Subaru and select partners ship approximately two tons of recyclable waste every month for TerraCycle to recycle into usable items. To date, through this initiative, 2.7 million pieces of hard-to-recycle waste have been collected, equaling more than 18 tons of waste. The recycled waste is transformed into items like picnic tables for the city of Camden and Adirondack chairs, picnic tables, and benches for NatureBridge in Yosemite National Park, as well as other items for Subaru retailers’ community partners. These useful items are purchased and donated by Subaru and its retailers for community use.


Subaru Loves the Earth
From becoming America’s first zero-landfill automaker – with all waste recycled or reused – to our current National Park Zero Landfill Initiative, Subaru cares about the environment. Check out other initiatives that show how Subaru Loves the Earth.

Learn more about Subaru Loves the Earth

Our Nonprofit Partners

At Subaru of America (SOA), our Love Promise is how we live out our corporate responsibility through all of our actions – actions that we hope inspire and motivate others to join us on this journey. Subaru and our retailers believe in making the world a better place, and the Subaru Love Promise is our vision for delivering on that belief.

Below is a sampling of stories from our network of 200-plus community partners that highlight just some of the many examples of the positive impact Subaru is having in communities across the country. Check back monthly to read about new community organizations with which we have partnered.