Our History

Since 1968

In 1968, Malcolm Bricklin and Harvey Lamm formed Subaru of America, Inc., in partnership with Fuji Heavy Industries, and began importing the Subaru 360 into the Philadelphia area. In our first year, 332 vehicles were imported. In 1986, our headquarters moved to our current location in Cherry Hill, New Jersey, and in 1989 Fuji Heavy Industries opened a second plant, in Lafayette, Indiana.

In 2004, the Subaru of Indiana Automotive (SIA) plant was designated the first zero-landfill plant, where no part of our manufacturing process goes to waste. The average household creates more waste in one day than the SIA creates in an entire year. The SIA plant has also been designated a backyard wildlife habitat by the National Wildlife Federation.

Subaru of America, Inc., is currently the 10th largest auto company in America having grown from 332 vehicles sold in our first year, to a total of over 7,000,000 vehicles sold today, largely due to the engineering behind our SUBARU BOXER® Engine and Symmetrical All-Wheel Drive. We produce the original SUV alternative, the Outback; the award-winning Forester; the intelligently designed Legacy; America's most fuel-efficient AWD compact car, the 37-mpg Impreza; and the right-sized and capable XV Crosstrek. Our performance vehicles range from the rally-bred WRX and WRX STI to the canyon-carving BRZ.

By the Numbers

10th largest auto company in America.

558 employees in the Delaware Valley Area.

621 Retailers

424,683 vehicles sold in the U.S. last year.

7,000,000+ vehicles sold in the U.S. to date.

$50,000,000 dollars given to charitable organizations.
to date through "Share the Love" Program.

6,338,209,273* pounds of material recycled
at SIA  this year alone *

Our Community
Sharing The Love

Subaru of America, Inc. is headquartered in Cherry Hill, New Jersey, where we employ over 541 people. Although we've built our brand on a reputation for intelligent engineering, we're just as committed to supporting our employees, the environment, and the local community. In total, we've given over $6 million in grants, scholarships, and charitable gifts through the SOA Foundation, many of which serve the Delaware Valley area. We also sponsor several national non-profits in the fields of health, education, and conservation. And, because we're Subaru, we love partnering with environmentally responsible organizations like:

Greensgrow Farms

Greensgrow Farms, a part of the Greensgrow Philadelphia Project, is an experiment in urban farming in the Kensington section of Philadelphia. The farm was built on the site of an abandoned galvanized steel plant, which was cleaned up by the EPA in 1998. Every year, they harvest thousands of pounds of fruits and vegetables that are served at Philadelphia's finest dining establishments as well as households throughout the community.

The Subaru Share the Love Garden
The Subaru Share the Love Garden

Through our partnership with Greensgrow Farms, we’ve established an employee-run vegetable garden at our headquarters. The garden donates its harvest to local food banks in the Delaware Valley area.

Philadelphia International Flower Show
Philadelphia International Flower Show

Every year, Subaru provides funding for agricultural events and offers a unique Subaru-themed display at the Philadelphia International Flower Show. The event is the largest indoor flower show in the world, and attracts more than 250,000 people to the area.

The Subaru Cherry Blossom Festival
The Subaru Cherry Blossom Festival

We’re also a proud sponsor of the Subaru Cherry Blossom Festival, which celebrates Japanese culture and history in the city. Proceeds support the planting and care of Philadelphia’s cherry blossom trees.