Starting at$25,395 MSRP
Up to30/22 MPG Hwy/City
BRZ Limited shown
Starting at$18,295 MSRP
Up to37/28 MPG Hwy/City
Impreza 2.0i Limited shown
Starting at$26,595 MSRP
Up to27/20 MPG Hwy/City
WRX with accessory fog lights shown
Starting at$21,745 MSRP
Up to36/26 MPG Hwy/City
Legacy 3.6R Limited shown
Starting at$22,395 MSRP
Up to32/24 MPG Hwy/City
Forester 2.5i Touring shown
Starting at$21,595 MSRP
Up to34/26 MPG Hwy/City
Crosstrek 2.0i Limited shown
Starting at$26,395 MSRP
Up to34/30 MPG Hwy/City
Crosstrek Hybrid Touring Shown
Starting at$24,995 MSRP
Up to33/25 MPG Hwy/City
Outback 2.5i Limited shown
Get up close and personal with model specific interactive content, videos, and so much moreStart Here
As a Subaru owner, you can enjoy exclusive benefits to complement your lifestyle, vehicle, and interests.
Love the many ways Subaru helps its owners stay involved.
Special owner offers from Subaru and Subaru partners at events.
Subaru owners have access to various financial offers.
Free Badge of Ownership, Subaru Gear discounts, and all the latest to help you and your Subaru maintain your active lifestyle.
Subaru Owner Benefits change throughout the year and may be available at different locations for varying times. We hope you check back in often to get the most out of your Subaru experience.
The ASPCA® (The American Society for the Prevention of Cruelty to Animals) has more than one million supporters throughout North America. Subaru owners can receive a poison control magnet and emergency window sticker with their order of a Subaru Badge of Ownership Paw Badge. To receive these items, order the Paw Badge of Ownership here.Learn more about ASPCA programs Subaru supports
As a Subaru owner, you may be able to save up to 20% on ASPCA® Pet Health Insurance through Liberty Mutual. (Plans underwritten by United States Fire Insurance Company.)If you’re already a Subaru owner, click here to get a free quote.
Includes a full-year of free or discounted access to 140+ zoos and aquariums nationwide!
Wildlife and their natural habitats mean so much to us at Subaru, and we know you feel the same way. Now, Subaru owners are invited to live their passion with a $10 off discounted Premier Membership to the Smithsonian’s National Zoo through Friends of the National Zoo (FONZ). Please use your special promo code SUBARU when ordering your Premier Membership.
Your membership grants you and your family free or reduced-price admission to more than 140 zoos and aquariums across the country. This includes exclusive access and insider opportunities for an entire year! See endangered animals and marine life up close, and experience an adventure-packed year of learning, exploring, and having fun!
Even better, your membership with FONZ helps support the species-saving research projects and conservation programs led by scientists and animal care experts at the National Zoo and around the world!
*This special, limited time offer is exclusively for current Subaru owners. Valid through January 31, 2016. It cannot be discounted further, is subject to change without notice, and cannot be combined with other offers.Learn more about the Friends of the National Zoo and experience the wonder of wildlife!
Since 1996, Subaru has been a proud partner of the National Ski Patrol, (NSP). NSP is a nonprofit organization headquartered in Lakewood, Colorado dedicated to serving the public and the ski industry by providing education on emergency care and safety. NSP's professional and volunteer patrollers put their safety on the line every day to make the slopes safer and more inviting for the millions of snowsport enthusiasts who visit ski and snowboard areas each year. Beginning now, Subaru owners receive a 20% discount off the National Ski Patrol’s initial Associate Membership. This is a great opportunity for any owner who would like to become a part of the NSP community and join in the safety mission of both brands.
Click on the NSP Associate Membership button on the NSP website to learn more about the discount and to apply. Terms apply.
Add a soundtrack to any drive with a four-month trial period for Subaru vehicles equipped with SiriusXM™ capability.Learn More
Check back throughout the year for the most up-to-date Membership Discount information.
The Subaru Sea Otter Classic Powered by SRAM, April 14th-17th, is the “season opener” for North American cycling. Subaru welcomes nearly 10,000 cyclists and 65,000 fans to what has been described as four days of unabashed cycling fun. Cycling athletes and enthusiasts come to Sea Otter each year to participate in the sport’s most competitive and enduring events, plus visit the largest consumer bike exposition in North America.
As a benefit to Subaru owners only, the Sea Otter Classic is happy to offer the Subaru Owner's Loyalty Program!
The package includes a custom cycling jersey from Primal Wear, Jaybird wireless headphones, Bolle sunglasses, a SRAM cap, a Thule Legend GoPro® Case, two four-day Sea Otter Festival Passes, and one complimentary Sea Otter event entry.
The retail value of this package is over $500. Your cost is only $225!
Subaru and Sea Otter would like to thank you for your support. We look forward to seeing you this year. Please be sure to stop by the Subaru booth for additional information and giveaways!Learn More About Subaru Sea Otter Classic and Purchase Your Ticket
Subaru Day at the Philadelphia Flower Show is Tuesday, March 3, 2015. With your purchase of a ticket for Subaru Day you can receive access to the PHS Member Lounge and enjoy complimentary refreshments. You must show your Subaru key to gain entrance to the Member Lounge. Your Subaru key allows access for the Subaru owner and their guest(s).Learn more about the PHS Philadelphia Flower Show
The first 10 paid Subaru teams in the National and the first 10 paid Subaru entries in the concurrent Regional rally receive Early Entry Fee Credits. This reduced “Subaru Early Entry Fee” will be $500 below the event's normal Early Entry Fee for a National entry, and $300 below normal Early Entry Fee for a Regional entry.
The Super Production Contingency Program pays up to $4,000 to the first place finisher qualifying as Subaru Super Production Class participants at all 2015 Rally America National Championship Events. Entrants must register with Vermont Sports Car.
View Subaru Contingency Program regulations
Enjoy exclusive invites to exciting gatherings with other Subaru Owners who share similar interests. Visit the calendar of events to find a gathering.Learn More
Are you a Subaru owner that loves where your Subaru takes you? Join the fun and learn how you can earn complimentary tickets to the 2016 Northwest Flower & Garden Show February 17-21 at the Washington State Convention Center in Seattle. We are extending the Find Your Subaru Moment giveaway. Keep sharing those outdoor, adventurous photos of your Subaru vehicle along with your favorite National Park.Learn More
Check back throughout the year for the most up-to-date Events Perks & Discounts information.
A program exclusive to Subaru owners, Subaru of America, Inc. guarantees your Subaru vehicle's trade-in value for the first six years of ownership.
Some vehicles are eligible for the Guaranteed Trade-In Program beginning after the first 12 months of ownership for a total period of six years from the vehicle's original warranty start date.Learn More
Subaru drivers who switch to Liberty Mutual could receive exclusive savings of up to 10% on auto insurance. Plus, you’ll have access to exceptional benefits such as: New Car Replacement, Accident Forgiveness and more.Learn More and Start Saving
Discounts and savings are available where state laws and regulations allow and may not be available in all states. Certain discounts apply to specific coverages only. To the extent permitted by law, applicants are individually underwritten; not all applicants may qualify.
Applies to a covered total loss. Your car must be less than two years old, have fewer than 30,000 miles and have had no previous owner. Does not apply to leased vehicles or motorcycles. Subject to applicable deductible. Not available in NC or WY.
Accident Forgiveness coverage is subject to terms and conditions of Liberty Mutual's underwriting guidelines. Not Available in CA and may vary by state.
Created exclusively by Subaru of America, Inc., Subaru Equity Shield provides GAP coverage to customers who want both protection against unforeseen losses and greater peace of mind. To learn more, talk to your local Subaru retailer.Find a Retailer
If you're leasing your current Subaru through Subaru Motors Finance, you may also qualify for the Subaru of America Lease Loyalty Program. Under the Lease Loyalty Program, Subaru will make the first monthly payment on your behalf — not to exceed $500 — on your next Subaru lease through Subaru Motors Finance and pay any disposition fee owed on your current leased Subaru. Offer subject to program rules and customer eligibility requirements. Ask your Subaru retailer for Lease Loyalty Program details.Find a Retailer
Subaru is proud to offer a special discount to active duty members of the U.S. Air Force, Army, Navy, Marines, National Guard, and Coast Guard. If you qualify, you’ll save between $1,300 and $3,300 off the Manufacturer's Suggested Retail Price (MSRP) (depending on model and accessories). In addition, your VIP price will be further reduced by any applicable zone or regional cash incentives in effect at the time of purchase. For complete program details and eligibility information, see your local Subaru retailer.Find a Retailer
MSRP does not include tax, title and registration fees. Specific models may be excluded. All other models are subject to availability and retailer discretion. Limited time offer subject to change without notice. Terms and conditions apply. Prior sales excluded. This offer replaces all existing offers. Valid in the U.S. only, except Hawaii. Cannot be combined with any other SOA promotional offers, coupons (such as auto show or internet coupons) or direct mail offers (except Subaru Guaranteed Trade-in Program (GTP), $500 Subaru Added Security®Maintenance Plan Coupon or Subaru Reward Dollars). For further assistance regarding the VIP Program or current model exclusions, please contact VIP Program Headquarters at 1-800-VIP- 0933 or via email at firstname.lastname@example.org or your local Subaru retailer.
If you're a recent or soon-to-be graduate, you can apply to finance or lease a new Subaru vehicle under a College Graduate Program for leases and loans approved through Subaru Motors Finance. All qualified applicants are also automatically eligible for any other current lease or retail offers. Visit your local Subaru retailer for complete program details and eligibility.Find a Retailer
No matter the challenge, Subaru designs vehicles that give drivers a strong sense of control, maneuverability and security. That’s why we created Mobile-It-Ease, a program that helps Subaru drivers with disabilities get the vehicles modifications they need in order to keep them safe and active. Through Mobile-It-Ease, drivers get up to $1,000 reimbursement for necessary vehicle modifications on eligible Subaru vehicles. Contact Customer Support for more information.Learn More
If you're ready for the next chapter in your Subaru love story, you might consider a Certified Pre-Owned Subaru. Special finance rates available on all Subaru Certified Pre-Owned used vehicles 2015-2010 model year. Cannot be combined with any other incentive. Financing for well-qualified applicants only. Length of contract is limited. Subject to credit approval, vehicle insurance approval, and vehicle availability. See participating retailers for details.Learn More
Check back throughout the year for the most up-to-date Subaru Owner Financial Programs information.
Owners can show their love with a free set of vehicle badges designed specifically for Subaru interests. There's even a medallion showing the number of Subaru vehicles you own. Orders require a valid Subaru VIN.Learn More
Functional, fashionable, and fun gear for you, your family, and pets, so you’re well equipped for adventures, road trips, or relaxation.
Get free ground shipping on your first Subaru Gear order of $35 or more (code required – enter OWNERBENEFIT at checkout). Owners also receive special Subaru Gear promotions and discounts year-round.Check out our cool collection of Subaru Gear
Subaru owners have access to a monthly e-newsletter containing topics relevant to the Subaru lifestyle, videos, and exclusive online features.Learn More
Enjoy a free seven-year subscription to this quarterly magazine for all Subaru owners — filled with captivating stories, adventures, and product information that fits the Subaru owner lifestyle.Learn More
Subaru owners receive a free four-year subscription to Drive Performance, a periodical geared toward enthusiasts who own Subaru performance vehicles. Content usually covers rallies, performance events, modified vehicles, new technology, and more.Learn More
Check back throughout the year for the most up-to-date Lifestyle & Interests information.
© Subaru of America, Inc. Use of this site signifies your acceptance of the Terms & Conditions
* Manufacturer's suggested retail price does not include destination and delivery charges, tax, title and registration fees. Destination and delivery includes handling and inland freight fees and may vary in some states. Prices, specifications, options, features and models subject to change without notice.
** EPA-estimated fuel economy. Actual mileage may vary.
Subaru has the utmost respect for the environment and is a proud partner of Leave No Trace. Care was taken not to harm the environment when taking this photo.
Subaru, SUBARU BOXER, BRZ, Forester, Impreza, Legacy, Outback, STI, Tribeca, WRX, XV Crosstrek and EyeSight are registered trademarks.
iPod and iPad are registered trademarks of Apple Inc.; Brembo is a registered trademark of Freni Brembo S.p.A.; Alcantara is a registered trademark of Alcantara S.p.A and Alcantara is produced by Toray Group.; TORSEN is a registered trademark of JTEKT Corporation.; BBS is a registered trademark of BBS Kraftfahrzeugtechnik AG.; Bluetooth is a registered trademark of Bluetooth SIG, Inc.; HomeLink is a registered trademark of Prince Corporation, a wholly owned subsidiary of Johnson Controls.; Aha and Harman Kardon are a registered trademarks of Harman International Industries, Inc.; Android is a trademark of Google Inc.; HD Radio is a registered trademark of iBiquity Digital Corporation.; Pandora is a registered trademark of Pandora Media, Inc.; SiriusXM and SiriusXM NavTraffic are registered trademarks of SiriusXM Satellite Radio, Inc.; iHeart is a registered trademark of Clear Channel.
PLEASE REVIEW THESE IMPORTANT DISCLOSURES.
Subaru of America, Inc. reserves the right to make changes at any time without notice or obligation to the information contained on this Internet site, prices, incentive programs, specifications, equipment, colors, materials, product illustrations and to change or discontinue models. All prices are based upon Manufacturer's Suggested Retail Prices (""MSRP"") in U.S. dollars (unless otherwise indicated) and exclude taxes, title fees, licensing, options and destination charges unless specifically included. Retailers are independent businesses and are free to set their own retail prices. All information contained at this Internet site is intended for the USA market only.