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Active Military Discount Program

Subaru is proud to offer a special discount to active duty members of the U.S. Air Force, Army, Navy, Marines, National Guard, and Coast Guard. Qualified applicants will save between $1300 - $3300 off the Manufacturer's Suggested Retail Price (MSRP) (depending on model and accessories). In addition, your VIP price will be further reduced by any applicable zone or regional cash incentives in effect at the time of purchase. For complete program details and eligibility information, see your local Subaru retailer. Click here to locate a Subaru retailer near you.

College Graduate Program

Recent and soon-to-be graduates can apply to finance or lease a new Subaru vehicle under a College Graduate Program for leases and loans approved through Subaru Motors Finance. In addition, all qualified applicants are automatically eligible for any special lease or retail offers currently available. Visit your local Subaru Retailer for complete program details and eligibility.

Special Finance Rates starting as low as 0.99% APR on Subaru Certified Pre-Owned Vehicles


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Special finance rates available on all Subaru Certified Pre-Owned used vehicles 2016MY-2011MY model year. Cannot be combined with any other incentive. Financing for well-qualified applicants only. Length of contract is limited. Subject to credit approval, vehicle insurance approval and vehicle availability. See participating retailers for details. Must take delivery from retailer stock by October 31, 2016.

Lease Loyalty Program

Is your current Subaru leased through Subaru Motors Finance? If so, you may also qualify for the Subaru of America Lease Loyalty Program. Under the Lease Loyalty Program, Subaru will make the first monthly payment on your behalf – not to exceed $500 – on your next Subaru lease through Subaru Motors Finance and pay any disposition fee owed on your current leased Subaru. Offer subject to program rules and customer eligibility requirements. Ask your Subaru retailer for Lease Loyalty Program details.


No matter the challenge, Subaru designs vehicles that give drivers a strong sense of control, maneuverability and security. That’s why we created Mobile-It-Ease, a program that helps Subaru drivers with disabilities get the vehicle modifications they need in order to keep them safe and active. Through Mobile-It-Ease, drivers get up to $1,000 reimbursement for necessary vehicle modifications on eligible Subaru vehicles. Contact Customer Support for more information.  


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Subaru Louisiana Flood Relief Program

Subaru of America is offering $500 toward the purchase or lease of a replacement vehicle to those who have a vehicle that was damaged or lost as a result of recent flooding in Louisiana. The program is open to those who prove their loss occurred in one of the Louisiana parishes* that were affected by severe storms and floods that began on August 11, 2016.

For more information, call 1-800-SUBARU3 (1-800-782-2783), or email us at

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* Qualifying areas are being defined as FEMA-designated major disaster and emergency areas in the following Louisiana parishes as of August 16, 2016: Acadia, Ascension, Avoyelles, East Baton Rouge, East Feliciana, Evangeline, Iberia, Iberville, Jefferson Davis, Lafayette, Livingston, Pointe Coupee, St. Helena, St. Landry, St. Martin, St. Tammany, Tangipahoa, Vermilion, Washington and West Feliciana.  Updates to FEMA-designated areas can be found at

Program Details:

  • Loss must be sustained during the period of August 11, 2016 and August 31, 2016.
  • Customer does not need to currently own a Subaru to qualify nor does the vehicle need to be totaled.
  • Customer must have proof of ownership, location and loss as a result of the disaster - ideally, an insurance company “Proof of Loss” statement.  “Proof of loss” statements usually indicate the insurance company, customer name, date and place of loss, vehicle description and extent of damage and the insurance company’s willingness to pay a claim. Other items that may be considered but aren’t as strong, are pictures identifying the vehicle and vehicle ID number, combined with matching registration/title and driver’s license proving ownership.
  • The following must be e-mailed to Subaru Customer/Retailer Services at  1) A request for the $500 coupon; 2) Proof of loss as described above 3) Customer name and address
  • If unable to utilize e-mail, the retailer or customer can contact Subaru Customer/Retailer Services at 1-800-SUBARU3 for instructions on how to get a coupon.
  • Upon review and approval of the request, Subaru Customer/Retailer Services will reply to the email and include a coupon number.  A copy of the e-mail with the coupon number (“Coupon”) can then be provided to the Subaru Retailer as authorization to apply a $500 credit toward the purchase of a new Subaru vehicle.
  • Customer must utilize the Coupon to take delivery of any new previously untitled 2016 or 2017 model year Subaru vehicle from a participating retailer’s inventory by October 31, 2016.
  • Customer must have suffered vehicle damage in an affected area, but any Subaru retailer may honor the Coupon.
  • Limit one offer per qualified damaged unit.  One Coupon per new vehicle purchase.
  • Offer is transferable within the same household with proof of residency.
  • May not be combined with any other Subaru promotional offer (except Subaru Reward Dollars) unless specifically allowed by that offer
  • This offer may be used in conjunction with Subaru ow rate financing offers or special lease offers.
  • Customer must take delivery of new vehicle from retailer inventory on or before October 31, 2016.
  • Customers that purchased vehicles after the program start date and prior to the announcement of the program and feel they meet the program criteria should still contact Subaru Customer/Retailer Services for qualification.  Upon submission of appropriate proof of eligibility, Subaru Customer/Retailer Services will arrange for a reimbursement of $500 to be paid directly to the customer.
  • Determination of qualification for the program is solely the responsibility of Subaru Customer/Retailer Services.  All questions of eligibility should be directed to Subaru Customer/Retailer Services via e-mail to or via phone at 1-800-SUBARU3 (1-800-782-2783).
  • Subaru Customer/Retailer Services Phone lines are open from Monday – Thursday 7:30 am – 8:00pm ET; Friday 10:30 am – 5:00pm ET; Saturday 9:00am – 3:30pm ET.  E-mails are responded to during the same time periods.  Note that call wait times vary and are more significant during the week between the hours of noon and 3:00pm ET.


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